Internformat: Predicting trends and building strategies for consumer engagement in retail environments

Predicting trends and building strategies for consumer engagement in retail environments:

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Granata, Giuseppe 1965- (HerausgeberIn), Tartaglione, Andrea Moretta 1971- (HerausgeberIn), Tsiakis, Theodosios 1978- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey, Pennsylvania IGI Global [2019]
Schlagworte:	Retail trade Consumer behavior Marketing research Aufsatzsammlung
Online-Zugang:	DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 URL des Erstveröffentlichers
Zusammenfassung:	"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--
Beschreibung:	Description based on title screen (IGI Global, viewed 05/07/2019)
Beschreibung:	1 Online-Ressource (23 PDFs (413 pages))
ISBN:	9781522578574

Internformat

MARC


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Datensatz im Suchindex

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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isbn	9781522578574
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spelling	Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (23 PDFs (413 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 05/07/2019) "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- Retail trade Consumer behavior Marketing research 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Granata, Giuseppe 1965- edt Tartaglione, Andrea Moretta 1971- edt Tsiakis, Theodosios 1978- edt Erscheint auch als Druck-Ausgabe 1522578560 9781522578567 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7 Verlag URL des Erstveröffentlichers Volltex 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Predicting trends and building strategies for consumer engagement in retail environments Retail trade Consumer behavior Marketing research
subject_GND	(DE-588)4143413-4
title	Predicting trends and building strategies for consumer engagement in retail environments
title_auth	Predicting trends and building strategies for consumer engagement in retail environments
title_exact_search	Predicting trends and building strategies for consumer engagement in retail environments
title_full	Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors
title_fullStr	Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors
title_full_unstemmed	Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors
title_short	Predicting trends and building strategies for consumer engagement in retail environments
title_sort	predicting trends and building strategies for consumer engagement in retail environments
topic	Retail trade Consumer behavior Marketing research
topic_facet	Retail trade Consumer behavior Marketing research Aufsatzsammlung
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
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MARC

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