Predicting trends and building strategies for consumer engagement in retail environments:
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 05/07/2019) |
| Beschreibung: | 1 Online-Ressource (23 PDFs (413 pages)) |
| ISBN: | 9781522578574 |
Internformat
MARC
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| 245 | 1 | 0 | |a Predicting trends and building strategies for consumer engagement in retail environments |c Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors |
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| 650 | 4 | |a Retail trade | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Granata, Giuseppe |d 1965- |4 edt | |
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Datensatz im Suchindex
| _version_ | 1805079020017025024 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Granata, Giuseppe 1965- Tartaglione, Andrea Moretta 1971- Tsiakis, Theodosios 1978- |
| author2_role | edt edt edt |
| author2_variant | g g gg a m t am amt t t tt |
| author_facet | Granata, Giuseppe 1965- Tartaglione, Andrea Moretta 1971- Tsiakis, Theodosios 1978- |
| building | Verbundindex |
| bvnumber | BV046096231 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046096231 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:20Z |
| institution | BVB |
| isbn | 9781522578574 |
| language | English |
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| oclc_num | 1104860328 |
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| physical | 1 Online-Ressource (23 PDFs (413 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
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| publisher | IGI Global |
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| spelling | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (23 PDFs (413 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 05/07/2019) "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- Retail trade Consumer behavior Marketing research 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Granata, Giuseppe 1965- edt Tartaglione, Andrea Moretta 1971- edt Tsiakis, Theodosios 1978- edt Erscheint auch als Druck-Ausgabe 1522578560 9781522578567 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7 Verlag URL des Erstveröffentlichers Volltex 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Predicting trends and building strategies for consumer engagement in retail environments Retail trade Consumer behavior Marketing research |
| subject_GND | (DE-588)4143413-4 |
| title | Predicting trends and building strategies for consumer engagement in retail environments |
| title_auth | Predicting trends and building strategies for consumer engagement in retail environments |
| title_exact_search | Predicting trends and building strategies for consumer engagement in retail environments |
| title_full | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors |
| title_fullStr | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors |
| title_full_unstemmed | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors |
| title_short | Predicting trends and building strategies for consumer engagement in retail environments |
| title_sort | predicting trends and building strategies for consumer engagement in retail environments |
| topic | Retail trade Consumer behavior Marketing research |
| topic_facet | Retail trade Consumer behavior Marketing research Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7 |
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