Handbook of research on entrepreneurship and marketing for global reach in the digital economy:
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innov...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-20 DE-706 DE-83 Volltex |
| Zusammenfassung: | "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 10/06/2018) |
| Beschreibung: | 1 Online-Ressource (35 PDFs (xxv, 609 pages)) |
| ISBN: | 9781522563082 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research on entrepreneurship and marketing for global reach in the digital economy |c Luísa Cagica Carvalho, Pedro Isaías |
| 246 | 1 | 3 | |a Entrepreneurship and marketing for global reach in the digital economy |
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| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Entrepreneurship | |
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| 700 | 1 | |a Isaías, Pedro |0 (DE-588)1116441233 |4 edt | |
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Datensatz im Suchindex
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| author2 | Carvalho, Luísa Cagica 1970- Isaías, Pedro |
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| author_GND | (DE-588)1048694704 (DE-588)1116441233 |
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| building | Verbundindex |
| bvnumber | BV046096032 |
| collection | ZDB-1-IGE ZDB-98-IGB |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046096032 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:20Z |
| institution | BVB |
| isbn | 9781522563082 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476887 |
| oclc_num | 1112138054 |
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| physical | 1 Online-Ressource (35 PDFs (xxv, 609 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB FHD01_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB |
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| publisher | IGI Global |
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| spelling | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías Entrepreneurship and marketing for global reach in the digital economy Hershey, PA IGI Global [2019] 1 Online-Ressource (35 PDFs (xxv, 609 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 10/06/2018) "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- Electronic commerce Internet marketing Entrepreneurship Carvalho, Luísa Cagica 1970- (DE-588)1048694704 edt Isaías, Pedro (DE-588)1116441233 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-6307-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Electronic commerce Internet marketing Entrepreneurship |
| title | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_alt | Entrepreneurship and marketing for global reach in the digital economy |
| title_auth | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_exact_search | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_full | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías |
| title_fullStr | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías |
| title_full_unstemmed | Handbook of research on entrepreneurship and marketing for global reach in the digital economy Luísa Cagica Carvalho, Pedro Isaías |
| title_short | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| title_sort | handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| topic | Electronic commerce Internet marketing Entrepreneurship |
| topic_facet | Electronic commerce Internet marketing Entrepreneurship |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6307-5 |
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