Strategic perspectives in destination marketing:
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tou...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2018]
|
| Subjects: | |
| Online Access: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Summary: | "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 07/17/2018) |
| Physical Description: | 1 Online-Ressource (22 PDFs (xviii, 411 pages)) |
| ISBN: | 9781522558361 |
Staff View
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Record in the Search Index
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| discipline | Geographie |
| format | Electronic eBook |
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| id | DE-604.BV046095959 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522558361 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476814 |
| oclc_num | 1112129541 |
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| publisher | IGI Global |
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| spelling | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor Hershey, Pennsylvania IGI Global [2018] 1 Online-Ressource (22 PDFs (xviii, 411 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 07/17/2018) "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- Place marketing Tourism / Marketing Camilleri, Mark Anthony 1976- edt Erscheint auch als Druck-Ausgabe 1522558357 9781522558354 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Strategic perspectives in destination marketing Place marketing Tourism / Marketing |
| title | Strategic perspectives in destination marketing |
| title_auth | Strategic perspectives in destination marketing |
| title_exact_search | Strategic perspectives in destination marketing |
| title_full | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor |
| title_fullStr | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor |
| title_full_unstemmed | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor |
| title_short | Strategic perspectives in destination marketing |
| title_sort | strategic perspectives in destination marketing |
| topic | Place marketing Tourism / Marketing |
| topic_facet | Place marketing Tourism / Marketing |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 |
| work_keys_str_mv | AT camillerimarkanthony strategicperspectivesindestinationmarketing |