Strategic perspectives in destination marketing:
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tou...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 07/17/2018) |
| Beschreibung: | 1 Online-Ressource (22 PDFs (xviii, 411 pages)) |
| ISBN: | 9781522558361 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic perspectives in destination marketing |c Mark Anthony Camilleri, editor |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2018] | |
| 300 | |a 1 Online-Ressource (22 PDFs (xviii, 411 pages)) | ||
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| 500 | |a Description based on title screen (IGI Global, viewed 07/17/2018) | ||
| 520 | |a "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- | ||
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Tourism / Marketing | |
| 700 | 1 | |a Camilleri, Mark Anthony |d 1976- |4 edt | |
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Datensatz im Suchindex
| _version_ | 1805079019204378624 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Camilleri, Mark Anthony 1976- |
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| building | Verbundindex |
| bvnumber | BV046095959 |
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| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| format | Electronic eBook |
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| id | DE-604.BV046095959 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522558361 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476814 |
| oclc_num | 1112129541 |
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| publishDate | 2018 |
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| spelling | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor Hershey, Pennsylvania IGI Global [2018] 1 Online-Ressource (22 PDFs (xviii, 411 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 07/17/2018) "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- Place marketing Tourism / Marketing Camilleri, Mark Anthony 1976- edt Erscheint auch als Druck-Ausgabe 1522558357 9781522558354 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Strategic perspectives in destination marketing Place marketing Tourism / Marketing |
| title | Strategic perspectives in destination marketing |
| title_auth | Strategic perspectives in destination marketing |
| title_exact_search | Strategic perspectives in destination marketing |
| title_full | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor |
| title_fullStr | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor |
| title_full_unstemmed | Strategic perspectives in destination marketing Mark Anthony Camilleri, editor |
| title_short | Strategic perspectives in destination marketing |
| title_sort | strategic perspectives in destination marketing |
| topic | Place marketing Tourism / Marketing |
| topic_facet | Place marketing Tourism / Marketing |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 |
| work_keys_str_mv | AT camillerimarkanthony strategicperspectivesindestinationmarketing |