Smart marketing with the internet of things:
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Zusammenfassung: | "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 06/28/2018) |
| Beschreibung: | 1 Online-Ressource (25 PDFs (xviii, 304 pages)) |
| ISBN: | 9781522557647 |
Internformat
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| 245 | 1 | 0 | |a Smart marketing with the internet of things |c Dora Simoes, Belem Barbosa, and Sandra Filipe, editors |
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Datensatz im Suchindex
| _version_ | 1805079019170824192 |
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| building | Verbundindex |
| bvnumber | BV046095947 |
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| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522557647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476802 |
| oclc_num | 1112133825 |
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| publishDate | 2018 |
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| publisher | IGI Global |
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| spelling | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors Hershey, Pennsylvania IGI Global [2018] 1 Online-Ressource (25 PDFs (xviii, 304 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 06/28/2018) "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- Internet marketing Simoes, Dora 1970- edt Barbosa, Belem 1971- edt Filipe, Sandra 1973- edt Erscheint auch als Druck-Ausgabe 1522557636 9781522557630 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Smart marketing with the internet of things Internet marketing |
| title | Smart marketing with the internet of things |
| title_auth | Smart marketing with the internet of things |
| title_exact_search | Smart marketing with the internet of things |
| title_full | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors |
| title_fullStr | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors |
| title_full_unstemmed | Smart marketing with the internet of things Dora Simoes, Belem Barbosa, and Sandra Filipe, editors |
| title_short | Smart marketing with the internet of things |
| title_sort | smart marketing with the internet of things |
| topic | Internet marketing |
| topic_facet | Internet marketing |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5763-0 |
| work_keys_str_mv | AT simoesdora smartmarketingwiththeinternetofthings AT barbosabelem smartmarketingwiththeinternetofthings AT filipesandra smartmarketingwiththeinternetofthings |