Corporate social responsibility and strategic market positioning for organizational success:
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2018]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-573 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-83 Volltex |
| Zusammenfassung: | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 06/28/2018) |
| Beschreibung: | 1 Online-Ressource (19 PDFs (xvii, 301 pages)) |
| ISBN: | 9781522554103 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046095914 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190809s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781522554103 |9 978-1-5225-5410-3 | ||
| 024 | 7 | |a 10.4018/978-1-5225-5409-7 |2 doi | |
| 035 | |a (ZDB-1-IGE)00189143 | ||
| 035 | |a (OCoLC)1112128347 | ||
| 035 | |a (DE-599)BVBBV046095914 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-573 |a DE-20 |a DE-1049 |a DE-898 |a DE-706 |a DE-1050 |a DE-83 | ||
| 082 | 0 | |a 658.4/08 |2 23 | |
| 245 | 1 | 0 | |a Corporate social responsibility and strategic market positioning for organizational success |c Carlton Brown and Uzoechi Nwagbara, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2018] | |
| 300 | |a 1 Online-Ressource (19 PDFs (xvii, 301 pages)) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on title screen (IGI Global, viewed 06/28/2018) | ||
| 520 | |a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- | ||
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Brown, Carlton |d 1986- |4 edt | |
| 700 | 1 | |a Nwagbara, Uzoechi |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1522554092 |z 9781522554097 |
| 856 | 4 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltex | |
| 912 | |a ZDB-1-IGE |a ZDB-98-IGB | ||
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-706 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805079019085889536 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Brown, Carlton 1986- Nwagbara, Uzoechi |
| author2_role | edt edt |
| author2_variant | c b cb u n un |
| author_facet | Brown, Carlton 1986- Nwagbara, Uzoechi |
| building | Verbundindex |
| bvnumber | BV046095914 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00189143 (OCoLC)1112128347 (DE-599)BVBBV046095914 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV046095914</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190809s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522554103</subfield><subfield code="9">978-1-5225-5410-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-5409-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)00189143</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1112128347</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046095914</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/08</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Corporate social responsibility and strategic market positioning for organizational success</subfield><subfield code="c">Carlton Brown and Uzoechi Nwagbara, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (19 PDFs (xvii, 301 pages))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 06/28/2018)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social responsibility of business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Success in business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brown, Carlton</subfield><subfield code="d">1986-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nwagbara, Uzoechi</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1522554092</subfield><subfield code="z">9781522554097</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltex</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046095914 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522554103 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031476769 |
| oclc_num | 1112128347 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-573 DE-20 DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| owner_facet | DE-91 DE-BY-TUM DE-573 DE-20 DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| physical | 1 Online-Ressource (19 PDFs (xvii, 301 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors Hershey, Pennsylvania IGI Global [2018] 1 Online-Ressource (19 PDFs (xvii, 301 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 06/28/2018) "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- Social responsibility of business Success in business Brown, Carlton 1986- edt Nwagbara, Uzoechi edt Erscheint auch als Druck-Ausgabe 1522554092 9781522554097 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 Verlag URL des Erstveröffentlichers Volltex |
| spellingShingle | Corporate social responsibility and strategic market positioning for organizational success Social responsibility of business Success in business |
| title | Corporate social responsibility and strategic market positioning for organizational success |
| title_auth | Corporate social responsibility and strategic market positioning for organizational success |
| title_exact_search | Corporate social responsibility and strategic market positioning for organizational success |
| title_full | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors |
| title_fullStr | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors |
| title_full_unstemmed | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown and Uzoechi Nwagbara, editors |
| title_short | Corporate social responsibility and strategic market positioning for organizational success |
| title_sort | corporate social responsibility and strategic market positioning for organizational success |
| topic | Social responsibility of business Success in business |
| topic_facet | Social responsibility of business Success in business |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7 |
| work_keys_str_mv | AT browncarlton corporatesocialresponsibilityandstrategicmarketpositioningfororganizationalsuccess AT nwagbarauzoechi corporatesocialresponsibilityandstrategicmarketpositioningfororganizationalsuccess |