Luxury strategy in action:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke, Hampshire
Palgrave Macmillan
2012
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| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Beschreibung: | 1 Online-Ressource (xiv, 205 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780230361546 |
Internformat
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| 245 | 1 | 0 | |a Luxury strategy in action |c edited by by Jonas Hoffmann (Associate Professor of Marketing, SKEMA Business School, France) and Ivan Coste-Manière (Professor of Marketingm SKEMA Business School, France) |
| 264 | 1 | |a Basingstoke, Hampshire |b Palgrave Macmillan |c 2012 | |
| 300 | |a 1 Online-Ressource (xiv, 205 Seiten) |b Illustrationen, Diagramme | ||
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| 653 | |a Luxury goods industry--Technological innovations. | ||
| 653 | |a Clothing trade--Technological innovations. | ||
| 653 | |a Luxuries--Marketing. | ||
| 653 | |a Fashion merchandising. | ||
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Datensatz im Suchindex
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| author2 | Hoffmann, Jonas |
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| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T08:35:04Z |
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| spelling | Luxury strategy in action edited by by Jonas Hoffmann (Associate Professor of Marketing, SKEMA Business School, France) and Ivan Coste-Manière (Professor of Marketingm SKEMA Business School, France) Basingstoke, Hampshire Palgrave Macmillan 2012 1 Online-Ressource (xiv, 205 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Luxury goods industry. Clothing trade. Luxury goods industry--Technological innovations. Clothing trade--Technological innovations. Luxuries--Marketing. Fashion merchandising. (DE-588)4143413-4 Aufsatzsammlung gnd-content Luxusgut (DE-588)4192138-0 s Markenpolitik (DE-588)4144679-3 s Produktpolitik (DE-588)4134655-5 s DE-604 Hoffmann, Jonas edt Coste-Manière, Ivan 1961- Sonstige (DE-588)1192397061 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-35454-8 0-230-35454-8 Erscheint auch als Druck-Ausgabe 0-230-35454-8 |
| spellingShingle | Luxury strategy in action Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Produktpolitik (DE-588)4134655-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4192138-0 (DE-588)4134655-5 (DE-588)4143413-4 |
| title | Luxury strategy in action |
| title_auth | Luxury strategy in action |
| title_exact_search | Luxury strategy in action |
| title_full | Luxury strategy in action edited by by Jonas Hoffmann (Associate Professor of Marketing, SKEMA Business School, France) and Ivan Coste-Manière (Professor of Marketingm SKEMA Business School, France) |
| title_fullStr | Luxury strategy in action edited by by Jonas Hoffmann (Associate Professor of Marketing, SKEMA Business School, France) and Ivan Coste-Manière (Professor of Marketingm SKEMA Business School, France) |
| title_full_unstemmed | Luxury strategy in action edited by by Jonas Hoffmann (Associate Professor of Marketing, SKEMA Business School, France) and Ivan Coste-Manière (Professor of Marketingm SKEMA Business School, France) |
| title_short | Luxury strategy in action |
| title_sort | luxury strategy in action |
| topic | Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Produktpolitik (DE-588)4134655-5 gnd |
| topic_facet | Markenpolitik Luxusgut Produktpolitik Aufsatzsammlung |
| work_keys_str_mv | AT hoffmannjonas luxurystrategyinaction AT costemaniereivan luxurystrategyinaction |