The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto
University of Toronto Press
[2019]
|
| Subjects: | |
| Online Access: | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-1043 DE-858 Volltext |
| Summary: | How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019) |
| Physical Description: | 1 online resource 10 figures; 10 tables |
| ISBN: | 9781442696488 |
| DOI: | 10.3138/9781442696488 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046090120 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190806s2019 xx |||| o|||| 00||| eng d | ||
| 020 | |a 9781442696488 |9 978-1-4426-9648-8 | ||
| 024 | 7 | |a 10.3138/9781442696488 |2 doi | |
| 035 | |a (ZDB-23-DGG)9781442696488 | ||
| 035 | |a (OCoLC)1112132764 | ||
| 035 | |a (DE-599)BVBBV046090120 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-859 |a DE-860 |a DE-739 |a DE-473 |a DE-1043 |a DE-858 | ||
| 100 | 1 | |a Murray, Kyle |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Retail Value Proposition |b Crafting Unique Experiences at Compelling Prices |c Kyle Murray |
| 264 | 1 | |a Toronto |b University of Toronto Press |c [2019] | |
| 264 | 4 | |c © 2013 | |
| 300 | |a 1 online resource |b 10 figures; 10 tables | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019) | ||
| 520 | |a How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace | ||
| 546 | |a In English | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Retailing |2 bisacsh | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Retail trade | |
| 856 | 4 | 0 | |u https://doi.org/10.3138/9781442696488 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031471122 | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-1046 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-859 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-860 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-739 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-473 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-1043 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.3138/9781442696488 |l DE-858 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1824507567855894528 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Murray, Kyle |
| author_facet | Murray, Kyle |
| author_role | aut |
| author_sort | Murray, Kyle |
| author_variant | k m km |
| building | Verbundindex |
| bvnumber | BV046090120 |
| collection | ZDB-23-DGG |
| ctrlnum | (ZDB-23-DGG)9781442696488 (OCoLC)1112132764 (DE-599)BVBBV046090120 |
| doi_str_mv | 10.3138/9781442696488 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV046090120</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190806s2019 xx |||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781442696488</subfield><subfield code="9">978-1-4426-9648-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3138/9781442696488</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9781442696488</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1112132764</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046090120</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-858</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Murray, Kyle</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Retail Value Proposition</subfield><subfield code="b">Crafting Unique Experiences at Compelling Prices</subfield><subfield code="c">Kyle Murray</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Toronto</subfield><subfield code="b">University of Toronto Press</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield><subfield code="b">10 figures; 10 tables</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industries / Retailing</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Retail trade</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031471122</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3138/9781442696488</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046090120 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-19T17:26:47Z |
| institution | BVB |
| isbn | 9781442696488 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031471122 |
| oclc_num | 1112132764 |
| open_access_boolean | |
| owner | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1043 DE-858 |
| owner_facet | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-BY-UBG DE-1043 DE-858 |
| physical | 1 online resource 10 figures; 10 tables |
| psigel | ZDB-23-DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FCO_PDA_DGG |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | University of Toronto Press |
| record_format | marc |
| spelling | Murray, Kyle Verfasser aut The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray Toronto University of Toronto Press [2019] © 2013 1 online resource 10 figures; 10 tables txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019) How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace In English BUSINESS & ECONOMICS / Industries / Retailing bisacsh Marketing Retail trade https://doi.org/10.3138/9781442696488 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Murray, Kyle The Retail Value Proposition Crafting Unique Experiences at Compelling Prices BUSINESS & ECONOMICS / Industries / Retailing bisacsh Marketing Retail trade |
| title | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices |
| title_auth | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices |
| title_exact_search | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices |
| title_full | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray |
| title_fullStr | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray |
| title_full_unstemmed | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray |
| title_short | The Retail Value Proposition |
| title_sort | the retail value proposition crafting unique experiences at compelling prices |
| title_sub | Crafting Unique Experiences at Compelling Prices |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh Marketing Retail trade |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing Marketing Retail trade |
| url | https://doi.org/10.3138/9781442696488 |
| work_keys_str_mv | AT murraykyle theretailvaluepropositioncraftinguniqueexperiencesatcompellingprices |