The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
[2019]
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| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-1043 DE-858 Volltext |
| Zusammenfassung: | How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019) |
| Beschreibung: | 1 online resource 10 figures; 10 tables |
| ISBN: | 9781442696488 |
| DOI: | 10.3138/9781442696488 |
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| spelling | Murray, Kyle Verfasser aut The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray Toronto University of Toronto Press [2019] © 2013 1 online resource 10 figures; 10 tables txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019) How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace In English BUSINESS & ECONOMICS / Industries / Retailing bisacsh Marketing Retail trade https://doi.org/10.3138/9781442696488 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Murray, Kyle The Retail Value Proposition Crafting Unique Experiences at Compelling Prices BUSINESS & ECONOMICS / Industries / Retailing bisacsh Marketing Retail trade |
| title | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices |
| title_auth | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices |
| title_exact_search | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices |
| title_full | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray |
| title_fullStr | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray |
| title_full_unstemmed | The Retail Value Proposition Crafting Unique Experiences at Compelling Prices Kyle Murray |
| title_short | The Retail Value Proposition |
| title_sort | the retail value proposition crafting unique experiences at compelling prices |
| title_sub | Crafting Unique Experiences at Compelling Prices |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh Marketing Retail trade |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing Marketing Retail trade |
| url | https://doi.org/10.3138/9781442696488 |
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