The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Haven
Yale University Press
[2017]
|
| Schlagworte: | |
| Zusammenfassung: | "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants... including Macy's, Target, and Walmart... is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."... |
| Beschreibung: | Includes bibliographical references (pages 277-314) and index |
| Beschreibung: | 331 Seiten 24 cm |
| ISBN: | 9780300212198 0300212194 |
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| author | Turow, Joseph 1950- |
| author_GND | (DE-588)137243421 |
| author_facet | Turow, Joseph 1950- |
| author_role | aut |
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| dewey-sort | 3658.8342 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T08:34:43Z |
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| isbn | 9780300212198 0300212194 |
| language | English |
| lccn | 016947155 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031463866 |
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| physical | 331 Seiten 24 cm |
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| spelling | Turow, Joseph 1950- (DE-588)137243421 aut The aisles have eyes how retailers track your shopping, strip your privacy, and define your power Joseph Turow How retailers track your shopping, strip your privacy, and define your power New Haven Yale University Press [2017] 331 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 277-314) and index "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants... including Macy's, Target, and Walmart... is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."... BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Business Ethics / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh BUSINESS & ECONOMICS / Industries / Retailing / bisacsh TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications / bisacsh Consumer behavior / fast / (OCoLC)fst00876238 Consumer profiling / fast / (OCoLC)fst00876357 Customer services / Technological innovations / fast / (OCoLC)fst00885565 Marketing / Technological innovations / fast / (OCoLC)fst01010260 Verbraucherforschung / gnd Einzelhandel / gnd Supermarkt / gnd Verbraucherverhalten / gnd 05.20 communication and society / nbc / (NL-LeOCL)077592654 Consumer profiling Consumer behavior Marketing Technological innovations Customer services Technological innovations Marketing Customer services BUSINESS & ECONOMICS TECHNOLOGY & ENGINEERING Verbraucherforschung Einzelhandel Supermarkt Verbraucherverhalten 05.20 communication and society Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Supermarkt (DE-588)4058631-5 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Supermarkt (DE-588)4058631-5 s Einzelhandel (DE-588)4127747-8 s DE-604 |
| spellingShingle | Turow, Joseph 1950- The aisles have eyes how retailers track your shopping, strip your privacy, and define your power BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Business Ethics / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh BUSINESS & ECONOMICS / Industries / Retailing / bisacsh TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications / bisacsh Consumer behavior / fast / (OCoLC)fst00876238 Consumer profiling / fast / (OCoLC)fst00876357 Customer services / Technological innovations / fast / (OCoLC)fst00885565 Marketing / Technological innovations / fast / (OCoLC)fst01010260 Verbraucherforschung / gnd Einzelhandel / gnd Supermarkt / gnd Verbraucherverhalten / gnd 05.20 communication and society / nbc / (NL-LeOCL)077592654 Consumer profiling Consumer behavior Marketing Technological innovations Customer services Technological innovations Marketing Customer services BUSINESS & ECONOMICS TECHNOLOGY & ENGINEERING Verbraucherforschung Einzelhandel Supermarkt Verbraucherverhalten 05.20 communication and society Verbraucherforschung (DE-588)4187567-9 gnd Supermarkt (DE-588)4058631-5 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4058631-5 (DE-588)4127747-8 |
| title | The aisles have eyes how retailers track your shopping, strip your privacy, and define your power |
| title_alt | How retailers track your shopping, strip your privacy, and define your power |
| title_auth | The aisles have eyes how retailers track your shopping, strip your privacy, and define your power |
| title_exact_search | The aisles have eyes how retailers track your shopping, strip your privacy, and define your power |
| title_full | The aisles have eyes how retailers track your shopping, strip your privacy, and define your power Joseph Turow |
| title_fullStr | The aisles have eyes how retailers track your shopping, strip your privacy, and define your power Joseph Turow |
| title_full_unstemmed | The aisles have eyes how retailers track your shopping, strip your privacy, and define your power Joseph Turow |
| title_short | The aisles have eyes |
| title_sort | the aisles have eyes how retailers track your shopping strip your privacy and define your power |
| title_sub | how retailers track your shopping, strip your privacy, and define your power |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Business Ethics / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh BUSINESS & ECONOMICS / Industries / Retailing / bisacsh TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications / bisacsh Consumer behavior / fast / (OCoLC)fst00876238 Consumer profiling / fast / (OCoLC)fst00876357 Customer services / Technological innovations / fast / (OCoLC)fst00885565 Marketing / Technological innovations / fast / (OCoLC)fst01010260 Verbraucherforschung / gnd Einzelhandel / gnd Supermarkt / gnd Verbraucherverhalten / gnd 05.20 communication and society / nbc / (NL-LeOCL)077592654 Consumer profiling Consumer behavior Marketing Technological innovations Customer services Technological innovations Marketing Customer services BUSINESS & ECONOMICS TECHNOLOGY & ENGINEERING Verbraucherforschung Einzelhandel Supermarkt Verbraucherverhalten 05.20 communication and society Verbraucherforschung (DE-588)4187567-9 gnd Supermarkt (DE-588)4058631-5 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh BUSINESS & ECONOMICS / Business Ethics / bisacsh BUSINESS & ECONOMICS / Consumer Behavior / bisacsh BUSINESS & ECONOMICS / Industries / Retailing / bisacsh TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications / bisacsh Consumer behavior / fast / (OCoLC)fst00876238 Consumer profiling / fast / (OCoLC)fst00876357 Customer services / Technological innovations / fast / (OCoLC)fst00885565 Marketing / Technological innovations / fast / (OCoLC)fst01010260 Verbraucherforschung / gnd Einzelhandel / gnd Supermarkt / gnd Verbraucherverhalten / gnd 05.20 communication and society / nbc / (NL-LeOCL)077592654 Consumer profiling Consumer behavior Marketing Technological innovations Customer services Technological innovations Marketing Customer services BUSINESS & ECONOMICS TECHNOLOGY & ENGINEERING Verbraucherforschung Einzelhandel Supermarkt Verbraucherverhalten 05.20 communication and society |
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