The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Routledge
2019
|
| Ausgabe: | 7th ed |
| Schriftenreihe: | Routledge Communication Ser
|
| Schlagworte: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (259 pages) |
| ISBN: | 9780429785641 |
Internformat
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| 245 | 1 | 0 | |a The Media Handbook |b A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| 250 | |a 7th ed | ||
| 264 | 1 | |a Milton |b Routledge |c 2019 | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 1 online resource (259 pages) | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a Routledge Communication Ser | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 650 | 4 | |a Advertising media planning. | |
| 650 | 4 | |a Mass media and business. | |
| 650 | 4 | |a Marketing channels | |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Katz, Helen |t The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |d Milton : Routledge,c2019 |z 9781138352636 |
| 912 | |a ZDB-30-PQE | ||
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180363381047296 |
|---|---|
| any_adam_object | |
| author | Katz, Helen |
| author_facet | Katz, Helen |
| author_role | aut |
| author_sort | Katz, Helen |
| author_variant | h k hk |
| building | Verbundindex |
| bvnumber | BV046077494 |
| classification_rvk | AP 14450 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC5764113 (ZDB-89-EBL)EBL5764113 (OCoLC)1100071338 (DE-599)BVBBV046077494 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 7th ed |
| format | Electronic eBook |
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| genre_facet | Einführung |
| id | DE-604.BV046077494 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:34:34Z |
| institution | BVB |
| isbn | 9780429785641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031458657 |
| oclc_num | 1100071338 |
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| psigel | ZDB-30-PQE |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge Communication Ser |
| spelling | Katz, Helen Verfasser aut The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying 7th ed Milton Routledge 2019 © 2019 1 online resource (259 pages) txt rdacontent c rdamedia cr rdacarrier Routledge Communication Ser Description based on publisher supplied metadata and other sources Advertising media planning. Mass media and business. Marketing channels Medien (DE-588)4169187-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Mediaplanung (DE-588)4038221-7 s Marketing (DE-588)4037589-4 s Massenmedien (DE-588)4037877-9 s 2\p DE-604 Medien (DE-588)4169187-8 s Vermarktung (DE-588)4121857-7 s 3\p DE-604 Erscheint auch als Druck-Ausgabe Katz, Helen The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Milton : Routledge,c2019 9781138352636 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Katz, Helen The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Advertising media planning. Mass media and business. Marketing channels Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd Mediaplanung (DE-588)4038221-7 gnd Vermarktung (DE-588)4121857-7 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4037589-4 (DE-588)4038221-7 (DE-588)4121857-7 (DE-588)4037877-9 (DE-588)4151278-9 |
| title | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| title_auth | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| title_exact_search | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| title_full | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| title_fullStr | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| title_full_unstemmed | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| title_short | The Media Handbook |
| title_sort | the media handbook a complete guide to advertising media selection planning research and buying |
| title_sub | A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| topic | Advertising media planning. Mass media and business. Marketing channels Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd Mediaplanung (DE-588)4038221-7 gnd Vermarktung (DE-588)4121857-7 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Advertising media planning. Mass media and business. Marketing channels Medien Marketing Mediaplanung Vermarktung Massenmedien Einführung |
| work_keys_str_mv | AT katzhelen themediahandbookacompleteguidetoadvertisingmediaselectionplanningresearchandbuying |