Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs)
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bristol
Channel View Publications
2015
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Aspects of Tourism
v.66 |
| Schlagworte: | |
| Zusammenfassung: | This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs) |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (182 pages) |
| ISBN: | 9781845414948 |
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Datensatz im Suchindex
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| author | Heeley, Prof. John |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV046074850 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:34:31Z |
| institution | BVB |
| isbn | 9781845414948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031456013 |
| oclc_num | 904084864 |
| open_access_boolean | |
| physical | 1 online resource (182 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Channel View Publications |
| record_format | marc |
| series2 | Aspects of Tourism |
| spelling | Heeley, Prof. John Verfasser aut Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice 1st ed Bristol Channel View Publications 2015 © 2015 1 online resource (182 pages) txt rdacontent c rdamedia cr rdacarrier Aspects of Tourism v.66 Description based on publisher supplied metadata and other sources This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs) City promotion -- Europe Tourism -- Europe -- Marketing Erscheint auch als Druck-Ausgabe Heeley, Prof. John Urban Destination Marketing in Contemporary Europe : Uniting Theory and Practice Bristol : Channel View Publications,c2015 9781845414931 |
| spellingShingle | Heeley, Prof. John Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice City promotion -- Europe Tourism -- Europe -- Marketing |
| title | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_auth | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_exact_search | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_full | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_fullStr | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_full_unstemmed | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_short | Urban Destination Marketing in Contemporary Europe |
| title_sort | urban destination marketing in contemporary europe uniting theory and practice |
| title_sub | Uniting Theory and Practice |
| topic | City promotion -- Europe Tourism -- Europe -- Marketing |
| topic_facet | City promotion -- Europe Tourism -- Europe -- Marketing |
| work_keys_str_mv | AT heeleyprofjohn urbandestinationmarketingincontemporaryeuropeunitingtheoryandpractice |