International Marketing: Theory and Practice from Developing Countries
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle-upon-Tyne
Cambridge Scholars Publishing
2016
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers' understanding and application of what they have learned in actual situations |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (259 pages) |
| ISBN: | 9781443819275 |
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| 520 | |a This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers' understanding and application of what they have learned in actual situations | ||
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| indexdate | 2024-07-10T08:34:29Z |
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| isbn | 9781443819275 |
| language | English |
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| spelling | Charles, Goodluck Verfasser aut International Marketing Theory and Practice from Developing Countries 1st ed Newcastle-upon-Tyne Cambridge Scholars Publishing 2016 © 2016 1 online resource (259 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers' understanding and application of what they have learned in actual situations Export marketing--Developing countries Anderson, Wineaster Sonstige oth Erscheint auch als Druck-Ausgabe Charles, Goodluck International Marketing : Theory and Practice from Developing Countries Newcastle-upon-Tyne : Cambridge Scholars Publishing,c2016 9781443899543 |
| spellingShingle | Charles, Goodluck International Marketing Theory and Practice from Developing Countries Export marketing--Developing countries |
| title | International Marketing Theory and Practice from Developing Countries |
| title_auth | International Marketing Theory and Practice from Developing Countries |
| title_exact_search | International Marketing Theory and Practice from Developing Countries |
| title_full | International Marketing Theory and Practice from Developing Countries |
| title_fullStr | International Marketing Theory and Practice from Developing Countries |
| title_full_unstemmed | International Marketing Theory and Practice from Developing Countries |
| title_short | International Marketing |
| title_sort | international marketing theory and practice from developing countries |
| title_sub | Theory and Practice from Developing Countries |
| topic | Export marketing--Developing countries |
| topic_facet | Export marketing--Developing countries |
| work_keys_str_mv | AT charlesgoodluck internationalmarketingtheoryandpracticefromdevelopingcountries AT andersonwineaster internationalmarketingtheoryandpracticefromdevelopingcountries |