The forever fandom of Harry Potter: balancing fan agency and corporate control

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its su...

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Bibliographische Detailangaben
1. Verfasser: Martens, Marianne (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge Cambridge University Press 2019
Schriftenreihe:Cambridge elements. Elements in publishing and book culture, 2514-8524
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Cambridge University Press
Zusammenfassung:Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control
Beschreibung:Title from publisher's bibliographic system (viewed on 28 Jun 2019)
Beschreibung:1 online resource (111 pages) PDF file(s)
ISBN:9781108599092
1108599095
DOI:10.1017/9781108599092

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