Entrepreneurs' acceptance of digital marketing-communication technologies: a European study
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Kassel
Kassel University Press
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 267 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
| ISBN: | 9783737607247 3737607249 |
Internformat
MARC
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| 100 | 1 | |a Schuster, Oliver |e Verfasser |0 (DE-588)1194864813 |4 aut | |
| 245 | 1 | 0 | |a Entrepreneurs' acceptance of digital marketing-communication technologies |b a European study |c Oliver Schuster |
| 263 | |a 201906 | ||
| 264 | 1 | |a Kassel |b Kassel University Press |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a xix, 267 Seiten |b Illustrationen, Diagramme |c 24 cm x 17 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c University of Kassel |d 2019 | ||
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Akzeptanz |0 (DE-588)4000996-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmer |0 (DE-588)4061949-7 |2 gnd |9 rswk-swf |
| 653 | |a Unsewn / adhesive bound | ||
| 653 | |a Digital Marketing-Communication | ||
| 653 | |a Entrepreneurs | ||
| 653 | |a European Study | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmer |0 (DE-588)4061949-7 |D s |
| 689 | 0 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 2 | |a Technische Innovation |0 (DE-588)4431027-4 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-031448780 | ||
Datensatz im Suchindex
| _version_ | 1804180349676158976 |
|---|---|
| adam_text | CONTENTS
LIST
OF
FIGURES
X
LIST
OF
TABLES
XIV
1
INTRODUCTION
1
1.1
INITIAL
SITUATION
AND
MOTIVATION
FOR
RESEARCH
.................................................
2
1.2
RESEARCH
GAPS
AND
THE
CORE
OF
THE
STUDY
.......................................................
4
1.3
STRUCTURE
OF
THE
DISSERTATION
.............................................................................
6
2
RESEARCH
METHODOLOGY
9
2.1
SYSTEMATIC
LITERATURE
REVIEW
...........................................................................
9
2.2
PARTIAL
LEAST
SQUARES
STRUCTURAL
EQUATION
MODELING
(PLS-SEM)
.....................
11
2.2.1
PLS-SEM
ALGORITHM
.................................................................................
13
2.2.2
SYNOPSIS
OF
THE
QUALITY
CRITERIA
................................................................
13
2.2.3
REFLECTIVE
AND
FORMATIVE
MEASUREMENT
MODELS
...................................
13
2.2.4
HIERARCHICAL
COMPONENT
MODELS
.............................................................
16
2.2.5
OBSERVED
AND
UNOBSERVED
HETEROGENEITY
...............................................
18
2.2.5.1
FINITE
MIXTURE
PLS
..................................................................
18
2.2.5.2
MEASUREMENT
INVARIANCE
..........................................................
20
2.2.6
DISCRIMINANT
VALIDITY
..............................................................................
20
2.2.7
MEDIATION
AND
MODERATION
.....................................................................
25
2.3
COMMON
METHOD
VARIANCE
(CMV)
......................................................................
27
3
THEORETICAL
GROUNDING
OF
THE
STUDY
AND
THE
CURRENT
STATE
OF
RESEARCH
28
3.1
DIGITAL
MARKETING-COMMUNICATION
......................................................................
28
3.2
ENTREPRENEURSHIP
..................................................................................................
31
3.2.1
ENTREPRENEURIAL
MARKETING
.....................................................................
33
VI
3.2.2
ENTREPRENEURIAL
ORIENTATION
.......................................................................
34
3.3
TECHNOLOGY
ACCEPTANCE
..........................................................................................
36
3.3.1
DIFFUSION
THEORY
.......................................................................................
39
3.3.2
THEORY
OF
REASONED
ACTION
.....................................................................
39
3.3.3
THEORY
OF
PLANNED
BEHAVIOR
.....................................................................
40
3.3.4
TECHNOLOGY
ACCEPTANCE
MODEL
AND
DERIVATES
.........................................
41
3.3.5
UNIFIED
THEORY
OF
ACCEPTANCE
AND
USE
OF
TECHNOLOGY
...........................
45
3.4
THE
INTERSECTION
OF
TECHNOLOGY
ACCEPTANCE
AND
ENTREPRENEURSHIP
..............
48
4
DEVELOPMENT
OF
THE
RESEARCH
MODEL
AND
RELATED
HYPOTHESES
54
4.1
MODEL
DEVELOPMENT
............................................................................................
54
4.2
MODELLING
ENTREPRENEURIAL
ORIENTATION
AS
A
FIRST-
OR
SECOND-ORDER
CONSTRUCT?
57
4.3
RELATED
HYPOTHESES
...............................................................................................
60
4.3.1
BEHAVIORAL
INTENTION
.................................................................................
60
4.3.2
FACILITATING
CONDITIONS
..............................................................................
61
4.3.3
PRICE
VALUE
..................................................................................................
63
4.3.4
PERFORMANCE
EXPECTANCY,
EFFORT EXPECTANCY,
AND
SOCIAL
INFLUENCE
.
.
64
4.3.5
ENTREPRENEURIAL
ORIENTATION
.....................................................................
65
4.4
A
TECHNOLOGY
ACCEPTANCE
MODEL
FOR
ENTREPRENEURS
.........................................
68
5
EMPIRICAL
SURVEY
71
5.1
COUNTRY
SELECTION
AND
TARGET
GROUPS
...............................................................
71
5.2
QUANTITATIVE
QUESTIONNAIRE
.............................................................................
74
5.2.1
RESPONDENT
IDENTIFICATION
.....................................................................
75
5.2.2
MEASUREMENT
OPERATIONALIZATION
.........................................................
76
5.2.3
COMPLEMENTARY
QUESTIONS
.....................................................................
82
5.2.4
TRANSLATION
AND
VALIDATION
OF
THE
QUESTIONNAIRE
...................................
83
5.3
DATA
COLLECTION
.....................................................................................................
83
5.3.1
REQUIRED
SAMPLE
SIZE
..............................................................................
83
5.3.2
ONLINE
SURVEY
............................................................................................
85
5.4
DESCRIPTIVE
DATA
ANALYSIS
....................................................................................
87
5.4.1
GENDER
DISTRIBUTION
..............................................................
87
5.4.2
AGE
DISTRIBUTION
......................................................................................
89
5.4.3
REASONS
FOR
STARTING
ONE S
OWN
BUSINESS
..............................................
90
5.4.4
DEMOGRAPHICS
............................................................................................
92
VII
6
RESULTS
AND
FINDINGS
95
6.1
MODEL
VALIDATION
...................................................................................................
95
6.1.1
SAMPLE
SIZES
OF
THE
SUBGROUPS
................................................................
96
6.1.2
COMMON
METHOD
VARIANCE
......................................................................
97
6.1.3
OBSERVED
AND
UNOBSERVED
HETEROGENEITY
...............................................
97
6.1.3.1
FINITE
MIXTURE
PLS
......................................................................
98
6.1.3.2
MEASUREMENT
INVARIANCE
...........................................................
99
6.1.4
EVALUATION
OF
THE
MEASUREMENT
MODELS
................................................
102
6.1.4.1
INTERNAL
CONSISTENCY
RELIABILITY
.............................................
103
6.1.4.2
CONVERGENT
VALIDITY
.................................................................
105
6.1.4.3
DISCRIMINANT
VALIDITY
...............................................................
107
6.1.5
EVALUATION
OF
THE
STRUCTURAL
MODEL
........................................................
115
6.1.5.1
MODEL
FIT
MEASURES
.................................................................
115
6.1.5.2
COLLINEARITY
ASSESSMENT
.........................................................
116
6.1.5.3
COEFFICIENTS
OF
DETERMINATION
(R
2
)
..........................................
117
6.1.5.4
EFFECT
SIZE
(F
2
)
..........................................................................
121
6.1.5.5
STRUCTURAL
MODEL
PATH
COEFFICIENTS
.......................................
124
6.1.5.6
MODERATOR
ANALYSIS
.................................................................
138
6.1.5.7
TOTAL
EFFECTS
................................................................................
154
6.1.5.8
PREDICTIVE
RELEVANCE
(Q
2
)
........................................................
159
6.1.5.9
RELATIVE
MEASURES
OF
PREDICTIVE
RELEVANCE
(Q
2
)
....................
160
6.1.6
MULTIGROUP
ANALYSIS
...............................................................................
161
6.2
ASSESSMENT
OF
RELATED
HYPOTHESES
....................................................................
165
7
DISCUSSION
AND
CONCLUSION
175
7.1
THEORY
VERIFICATION
..............................................................................................
175
7.2
THEORY
BUILDING
...................................................................................................
179
7.3
ANSWERS
TO
THE
RESEARCH
QUESTIONS
....................................................................
181
7.4
METHODOLOGICAL
IMPLICATIONS
............................................................................
183
7.5
SCIENTIFIC
IMPLICATIONS
........................................................................................
184
7.6
PRACTICAL
IMPLICATIONS
...........................................................................................
186
7.7
LIMITATIONS
OF
THIS
STUDY
.....................................................................................
188
7.8
CONCLUSION
AND
FUTURE
RESEARCH
.......................................................................
189
VIII
A
APPENDIX
191
A.L
QUESTIONNAIRE:
REFERRING
TO
SECTION
5.2
..............................................................
191
A.2
MICOM
STEP
2
RESULTS
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.3.2
.
.
.
.
197
A.3
MICOM STEP
3
RESULTS
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.3.2
.
.
.
.202
A.4
CROSS-LOADINGS
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.4.3
......................
207
A.5
FORNELL-LARCKER
CRITERION
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.4.3
.
.
.213
A.
6
HTML
CRITERIA
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.4.3
.........................
216
A.7
VIF
VALUES
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.5.2
..............................
223
A.8
RESULTS
OF
THE
PERMUTATION
TESTS
AND
PLS-MGA
ANALYSIS
OF
THE
SUBGROUPS:
REFERRING
TO
SECTION
6.1.6
.....................................................................................
228
A.9
RELATED
HYPOTHESES
OF
THE
MODERATOR
ANALYSIS:
REFERRING
TO
SECTION
6.2
.
.
236
REFERENCES
....................................................................................................................
238
IX
|
| any_adam_object | 1 |
| author | Schuster, Oliver |
| author_GND | (DE-588)1194864813 |
| author_facet | Schuster, Oliver |
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| author_sort | Schuster, Oliver |
| author_variant | o s os |
| building | Verbundindex |
| bvnumber | BV046067556 |
| ctrlnum | (OCoLC)1164635086 (DE-599)DNB1188425250 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T08:34:21Z |
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| spelling | Schuster, Oliver Verfasser (DE-588)1194864813 aut Entrepreneurs' acceptance of digital marketing-communication technologies a European study Oliver Schuster 201906 Kassel Kassel University Press [2019] © 2019 xix, 267 Seiten Illustrationen, Diagramme 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier Dissertation University of Kassel 2019 Technische Innovation (DE-588)4431027-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Akzeptanz (DE-588)4000996-8 gnd rswk-swf Unternehmer (DE-588)4061949-7 gnd rswk-swf Unsewn / adhesive bound Digital Marketing-Communication Entrepreneurs European Study (DE-588)4113937-9 Hochschulschrift gnd-content Unternehmer (DE-588)4061949-7 s Online-Marketing (DE-588)7706419-7 s Technische Innovation (DE-588)4431027-4 s Akzeptanz (DE-588)4000996-8 s DE-604 kassel university press (DE-588)1066127425 pbl Erscheint auch als Online-Ausgabe 978-3-7376-0725-4 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031448780&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schuster, Oliver Entrepreneurs' acceptance of digital marketing-communication technologies a European study Technische Innovation (DE-588)4431027-4 gnd Online-Marketing (DE-588)7706419-7 gnd Akzeptanz (DE-588)4000996-8 gnd Unternehmer (DE-588)4061949-7 gnd |
| subject_GND | (DE-588)4431027-4 (DE-588)7706419-7 (DE-588)4000996-8 (DE-588)4061949-7 (DE-588)4113937-9 |
| title | Entrepreneurs' acceptance of digital marketing-communication technologies a European study |
| title_auth | Entrepreneurs' acceptance of digital marketing-communication technologies a European study |
| title_exact_search | Entrepreneurs' acceptance of digital marketing-communication technologies a European study |
| title_full | Entrepreneurs' acceptance of digital marketing-communication technologies a European study Oliver Schuster |
| title_fullStr | Entrepreneurs' acceptance of digital marketing-communication technologies a European study Oliver Schuster |
| title_full_unstemmed | Entrepreneurs' acceptance of digital marketing-communication technologies a European study Oliver Schuster |
| title_short | Entrepreneurs' acceptance of digital marketing-communication technologies |
| title_sort | entrepreneurs acceptance of digital marketing communication technologies a european study |
| title_sub | a European study |
| topic | Technische Innovation (DE-588)4431027-4 gnd Online-Marketing (DE-588)7706419-7 gnd Akzeptanz (DE-588)4000996-8 gnd Unternehmer (DE-588)4061949-7 gnd |
| topic_facet | Technische Innovation Online-Marketing Akzeptanz Unternehmer Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031448780&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schusteroliver entrepreneursacceptanceofdigitalmarketingcommunicationtechnologiesaeuropeanstudy AT kasseluniversitypress entrepreneursacceptanceofdigitalmarketingcommunicationtechnologiesaeuropeanstudy |