Legacy in the making: building a long-term brand to stand out in a short-term world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
[2018]
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | xxxi, 236 Seiten Illustrationen |
| ISBN: | 9781260117561 1260117561 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046063327 | ||
| 003 | DE-604 | ||
| 005 | 20191119 | ||
| 007 | t | ||
| 008 | 190724s2018 xxua||| |||| 00||| eng d | ||
| 010 | |a 017056194 | ||
| 020 | |a 9781260117561 |9 978-1-260-11756-1 | ||
| 020 | |a 1260117561 |9 1-260-11756-1 | ||
| 035 | |a (OCoLC)1023404846 | ||
| 035 | |a (DE-599)BVBBV046063327 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-11 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.4 |2 23 | |
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 100 | 1 | |a Miller, Mark |d 1972- |0 (DE-588)1161623019 |4 aut | |
| 245 | 1 | 0 | |a Legacy in the making |b building a long-term brand to stand out in a short-term world |c Mark Miller (Founder of The Legacy Lab and Chief Strategy Officer at Team One) & Lucas Conley (author of Obssessive branding disorder and coauthor of The method method)) |
| 264 | 1 | |a New York |b McGraw-Hill |c [2018] | |
| 300 | |a xxxi, 236 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Conley, Lucas |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-260-11757-8 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031444630 | ||
Datensatz im Suchindex
| _version_ | 1804180341916696576 |
|---|---|
| any_adam_object | |
| author | Miller, Mark 1972- Conley, Lucas |
| author_GND | (DE-588)1161623019 |
| author_facet | Miller, Mark 1972- Conley, Lucas |
| author_role | aut aut |
| author_sort | Miller, Mark 1972- |
| author_variant | m m mm l c lc |
| building | Verbundindex |
| bvnumber | BV046063327 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 320 |
| ctrlnum | (OCoLC)1023404846 (DE-599)BVBBV046063327 |
| dewey-full | 658.4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4 |
| dewey-search | 658.4 |
| dewey-sort | 3658.4 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046063327 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:34:14Z |
| institution | BVB |
| isbn | 9781260117561 1260117561 |
| language | English |
| lccn | 017056194 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031444630 |
| oclc_num | 1023404846 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xxxi, 236 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Miller, Mark 1972- (DE-588)1161623019 aut Legacy in the making building a long-term brand to stand out in a short-term world Mark Miller (Founder of The Legacy Lab and Chief Strategy Officer at Team One) & Lucas Conley (author of Obssessive branding disorder and coauthor of The method method)) New York McGraw-Hill [2018] xxxi, 236 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes index Branding (Marketing) Conley, Lucas Verfasser aut Erscheint auch als Online-Ausgabe 978-1-260-11757-8 |
| spellingShingle | Miller, Mark 1972- Conley, Lucas Legacy in the making building a long-term brand to stand out in a short-term world Branding (Marketing) |
| title | Legacy in the making building a long-term brand to stand out in a short-term world |
| title_auth | Legacy in the making building a long-term brand to stand out in a short-term world |
| title_exact_search | Legacy in the making building a long-term brand to stand out in a short-term world |
| title_full | Legacy in the making building a long-term brand to stand out in a short-term world Mark Miller (Founder of The Legacy Lab and Chief Strategy Officer at Team One) & Lucas Conley (author of Obssessive branding disorder and coauthor of The method method)) |
| title_fullStr | Legacy in the making building a long-term brand to stand out in a short-term world Mark Miller (Founder of The Legacy Lab and Chief Strategy Officer at Team One) & Lucas Conley (author of Obssessive branding disorder and coauthor of The method method)) |
| title_full_unstemmed | Legacy in the making building a long-term brand to stand out in a short-term world Mark Miller (Founder of The Legacy Lab and Chief Strategy Officer at Team One) & Lucas Conley (author of Obssessive branding disorder and coauthor of The method method)) |
| title_short | Legacy in the making |
| title_sort | legacy in the making building a long term brand to stand out in a short term world |
| title_sub | building a long-term brand to stand out in a short-term world |
| topic | Branding (Marketing) |
| topic_facet | Branding (Marketing) |
| work_keys_str_mv | AT millermark legacyinthemakingbuildingalongtermbrandtostandoutinashorttermworld AT conleylucas legacyinthemakingbuildingalongtermbrandtostandoutinashorttermworld |