Evaluating the gaps and intersections between marketing education and the marketing profession:
"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 Volltext |
| Zusammenfassung: | "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"... |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522562962 |
| DOI: | 10.4018/978-1-5225-6295-5 |
Internformat
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| 245 | 1 | 0 | |a Evaluating the gaps and intersections between marketing education and the marketing profession |c Margarida M. Pinheiro, Ana Estima, Susana Marques |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2019] | |
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Datensatz im Suchindex
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| id | DE-604.BV046057284 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:27Z |
| institution | BVB |
| isbn | 9781522562962 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031438674 |
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| publishDate | 2019 |
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| publisher | IGI Global |
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| spelling | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, Susana Marques Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references "This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"... Marketing Study and teaching Marketing Vocational guidance Pinheiro, Margarida M. 1961- edt Estima, Ana 1975- edt Marques, Susana 1969- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-6295-5 https://doi.org/10.4018/978-1-5225-6295-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Evaluating the gaps and intersections between marketing education and the marketing profession Marketing Study and teaching Marketing Vocational guidance |
| title | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_auth | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_exact_search | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_full | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, Susana Marques |
| title_fullStr | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, Susana Marques |
| title_full_unstemmed | Evaluating the gaps and intersections between marketing education and the marketing profession Margarida M. Pinheiro, Ana Estima, Susana Marques |
| title_short | Evaluating the gaps and intersections between marketing education and the marketing profession |
| title_sort | evaluating the gaps and intersections between marketing education and the marketing profession |
| topic | Marketing Study and teaching Marketing Vocational guidance |
| topic_facet | Marketing Study and teaching Marketing Vocational guidance |
| url | https://doi.org/10.4018/978-1-5225-6295-5 |
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