Netflixed: the epic battle for America's eyeballs
The inside story of Netflix's incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, New York
Portfolio/Penguin
2013
|
| Ausgabe: | Paperback edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | The inside story of Netflix's incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important |
| Beschreibung: | Auf dem Cover: "With a new epilogue" |
| Beschreibung: | xii, 292 Seiten 22 cm |
| ISBN: | 9781591846598 1591846595 |
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| 520 | 3 | |a The inside story of Netflix's incredible rise and uncertain future as master of the video universe Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important | |
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Datensatz im Suchindex
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| adam_text | CONTENTS PROLOGUE 1 CHAPTER ONE A SHOT IN THE DARK (1997-1998) 11 CHAPTER TWO THE GOOD, THE BAD, AND THE UGLY (1998-1999) CHAPTER THREE THE GOLD RUSH (1999-2000) 50 CHAPTER FOUR WAR OF THE WORLDS (2001-2003) 68 CHAPTER FIVE THE PROFESSIONAL (2003-2004) 86 CHAPTER SIX SOME LIKE IT HOT (2004-2005) 101 CHAPTER SEVEN WALL STREET (2004-2005) vii 110 34
CHAPTER EIGHT KICK ASS (2004-2005) 125 CHAPTER NINE THE BEST YEARS OF OUR LIVES (2005-2006) 151 CHAPTER TEN THE EMPIRE STRIKES BACK (2006-2007) CHAPTER ELEVEN THE INCREDIBLES(2006-2009) 185 CHAPTER TWELVE HIGH NOON (2007-2008) 198 CHAPTER THIRTEEN THE GREAT ESCAPE (2007-2009) CHAPTER FOURTEEN TRUE GRIT (2009-2010) 230 CHAPTER FIFTEEN CINEMA PARADISO EPILOGUE 246 255 AFTERWORD 259 ACKNOWLEDGMENTS 265 A NOTE ON SOURCES 268 BIBLIOGRAPHY INDEX viii 283 271 213 165
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| author | Keating, Gina |
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| classification_rvk | AP 39000 QR 760 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| spellingShingle | Keating, Gina Netflixed the epic battle for America's eyeballs Video on demand (DE-588)4482079-3 gnd Fernsehen (DE-588)4016825-6 gnd |
| subject_GND | (DE-588)4482079-3 (DE-588)4016825-6 (DE-588)4078704-7 |
| title | Netflixed the epic battle for America's eyeballs |
| title_auth | Netflixed the epic battle for America's eyeballs |
| title_exact_search | Netflixed the epic battle for America's eyeballs |
| title_full | Netflixed the epic battle for America's eyeballs Gina Keating |
| title_fullStr | Netflixed the epic battle for America's eyeballs Gina Keating |
| title_full_unstemmed | Netflixed the epic battle for America's eyeballs Gina Keating |
| title_short | Netflixed |
| title_sort | netflixed the epic battle for america s eyeballs |
| title_sub | the epic battle for America's eyeballs |
| topic | Video on demand (DE-588)4482079-3 gnd Fernsehen (DE-588)4016825-6 gnd |
| topic_facet | Video on demand Fernsehen USA |
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