Principles and practice of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
[2020]
|
| Edition: | Ninth edition |
| Subjects: | |
| Physical Description: | xxx, 831 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526847232 152684723X |
Staff View
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Record in the Search Index
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| author | Jobber, David 1947- Ellis-Chadwick, Fiona |
| author_GND | (DE-588)170348350 (DE-588)1026503094 |
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| bvnumber | BV046052551 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046052551 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:33:54Z |
| institution | BVB |
| isbn | 9781526847232 152684723X |
| language | English |
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| physical | xxx, 831 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | McGraw-Hill |
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| spelling | Jobber, David 1947- Verfasser (DE-588)170348350 aut Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick Ninth edition London McGraw-Hill [2020] © 2020 xxx, 831 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing / (DE-627)091376297 / (DE-STW)12766-3 Marketingmanagement / (DE-627)091376319 / (DE-STW)12770-5 (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Ellis-Chadwick, Fiona Verfasser (DE-588)1026503094 aut Erscheint auch als Online-Ausgabe 978-1-5268-4724-9 |
| spellingShingle | Jobber, David 1947- Ellis-Chadwick, Fiona Principles and practice of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Principles and practice of marketing |
| title_auth | Principles and practice of marketing |
| title_exact_search | Principles and practice of marketing |
| title_full | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
| title_fullStr | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
| title_full_unstemmed | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
| title_short | Principles and practice of marketing |
| title_sort | principles and practice of marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
| work_keys_str_mv | AT jobberdavid principlesandpracticeofmarketing AT ellischadwickfiona principlesandpracticeofmarketing |