Principles and practice of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
McGraw-Hill
[2020]
|
| Ausgabe: | Ninth edition |
| Schlagworte: | |
| Beschreibung: | xxx, 831 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526847232 152684723X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046052551 | ||
| 003 | DE-604 | ||
| 005 | 20220413 | ||
| 007 | t | ||
| 008 | 190717s2020 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781526847232 |c pbk. : EUR ca. 79.80 (DE) |9 978-1-5268-4723-2 | ||
| 020 | |a 152684723X |9 1-5268-4723-X | ||
| 035 | |a (OCoLC)1110070329 | ||
| 035 | |a (DE-599)KXP1666218863 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB |a xxu |c XD-US |a th |c XB-TH | ||
| 049 | |a DE-1050 |a DE-2070s |a DE-860 |a DE-706 |a DE-1043 |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a 85.40 |2 bkl | ||
| 084 | |a 05.31 |2 bkl | ||
| 100 | 1 | |a Jobber, David |d 1947- |e Verfasser |0 (DE-588)170348350 |4 aut | |
| 245 | 1 | 0 | |a Principles and practice of marketing |c David Jobber and Fiona Ellis-Chadwick |
| 250 | |a Ninth edition | ||
| 264 | 1 | |a London |b McGraw-Hill |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a xxx, 831 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing / (DE-627)091376297 / (DE-STW)12766-3 | |
| 653 | 0 | |a Marketingmanagement / (DE-627)091376319 / (DE-STW)12770-5 | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ellis-Chadwick, Fiona |e Verfasser |0 (DE-588)1026503094 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-5268-4724-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031434038 | ||
Datensatz im Suchindex
| _version_ | 1804180320777404416 |
|---|---|
| any_adam_object | |
| author | Jobber, David 1947- Ellis-Chadwick, Fiona |
| author_GND | (DE-588)170348350 (DE-588)1026503094 |
| author_facet | Jobber, David 1947- Ellis-Chadwick, Fiona |
| author_role | aut aut |
| author_sort | Jobber, David 1947- |
| author_variant | d j dj f e c fec |
| building | Verbundindex |
| bvnumber | BV046052551 |
| classification_rvk | QP 600 QP 621 |
| ctrlnum | (OCoLC)1110070329 (DE-599)KXP1666218863 |
| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01731nam a2200469 c 4500</leader><controlfield tag="001">BV046052551</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220413 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190717s2020 xxka||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781526847232</subfield><subfield code="c">pbk. : EUR ca. 79.80 (DE)</subfield><subfield code="9">978-1-5268-4723-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">152684723X</subfield><subfield code="9">1-5268-4723-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1110070329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1666218863</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield><subfield code="a">th</subfield><subfield code="c">XB-TH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.40</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">05.31</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jobber, David</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170348350</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles and practice of marketing</subfield><subfield code="c">David Jobber and Fiona Ellis-Chadwick</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Ninth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxx, 831 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / (DE-627)091376297 / (DE-STW)12766-3</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketingmanagement / (DE-627)091376319 / (DE-STW)12770-5</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ellis-Chadwick, Fiona</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1026503094</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-5268-4724-9</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031434038</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046052551 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:33:54Z |
| institution | BVB |
| isbn | 9781526847232 152684723X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031434038 |
| oclc_num | 1110070329 |
| open_access_boolean | |
| owner | DE-1050 DE-2070s DE-860 DE-706 DE-1043 DE-11 |
| owner_facet | DE-1050 DE-2070s DE-860 DE-706 DE-1043 DE-11 |
| physical | xxx, 831 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Jobber, David 1947- Verfasser (DE-588)170348350 aut Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick Ninth edition London McGraw-Hill [2020] © 2020 xxx, 831 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing / (DE-627)091376297 / (DE-STW)12766-3 Marketingmanagement / (DE-627)091376319 / (DE-STW)12770-5 (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Ellis-Chadwick, Fiona Verfasser (DE-588)1026503094 aut Erscheint auch als Online-Ausgabe 978-1-5268-4724-9 |
| spellingShingle | Jobber, David 1947- Ellis-Chadwick, Fiona Principles and practice of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Principles and practice of marketing |
| title_auth | Principles and practice of marketing |
| title_exact_search | Principles and practice of marketing |
| title_full | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
| title_fullStr | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
| title_full_unstemmed | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
| title_short | Principles and practice of marketing |
| title_sort | principles and practice of marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
| work_keys_str_mv | AT jobberdavid principlesandpracticeofmarketing AT ellischadwickfiona principlesandpracticeofmarketing |