International business: the challenges of globalization
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2020]
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| Ausgabe: | Ninth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Authorized adaption from the Unites States edition 2019. - Includes bibliographical references and index |
| Beschreibung: | 443 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781292262253 |
Internformat
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Datensatz im Suchindex
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| adam_text | Brief Contents Preface 18 PAHTI Global Business Environment 28 Chapter 1 Globalization 28 PART 2 National Business Environments 66 Chapter 2 Cross-Cultural Business 66 Chapter 3 Political Economy and Ethics 96 Chapter 4 Economic Development of Nations 128 PART З InternationalTrade and Investment 154 Chapter 5 InternationalTradeTheory 154 Chapter 6 Political Economy ofTrade 178 Chapter 7 Foreign Direct Investment 200 Chapter S Regional Economic Integration 222 PART 4 The International Financial System 246 Chapter 9 International Financial Markets 246 Chapter 10 International Monetary System 270 PART 5 International Business Management 294 Chapter 11 International Strategy and Organization 294 Chapter 12 Analyzing International Opportunities 316 Chapter 13 Selecting and Managing Entry Modes 340 Chapter 14 Developing and Marketing Products 366 Chapter 15 Managing International Operations 386 Chapter 16 Hiring and Managing Employees 406 Endnotes 424 Glossary 429 Name Index 437 Subject Index 439
Contents Preface 18 PARTI Global Business Environment 28 Chapter 1 Globalization 28 Ray-Ban: Looking Good Again 29 1.1 Key Players in International Business 30 Multinational Corporations 31 Entrepreneurs and Small Businesses 32 « MANAGER S BRIEFCASE: The Keys to Global Success 32 1.2 What Is Globalization? 33 Globalization of Markets 34 • GLOBAL SUSTAINABILITY: Three Markets,Three Strategies 35 Globalization of Production 35 1.3 Forces Driving Globalization 36 Falling Barriers toTrade and Investment 36 Technological Innovation 38 Measuring Globalization 42 1.4 Debate about Jobs and Wages 43 Against Globalization 43 For Globalization 43 Summary of the Jobs and Wages Debate 44 1.5 Debate about Income Inequality 45 Inequality within Nations 45 Inequality between Nations 45 Global Inequality 46 1.6 Debate about Culture, Sovereignty, and the Environment 47 Globalization and Culture 47 9 CULTURE MATTERSiThe Culture Debate 47 Globalization and National Sovereignty 48 Globalization and the Environment 48 1.7 Developing Skills for Your Career 49 The Global Business Environment 50 The Road Ahead for International Business 51 • BOTTOM LIE FOR BUSINESS 52 Chapter Summary 53 · Key Terms 54 · Talk About it 1 54 * Talk About It 2 54 · Ethical Challenge 55 · Teaming Up 55 « Market Entry Strategy Project 55 • PRACTICING INTERNATIONAL MANAGEMENT CASE 56 Appendix 6 World Atlas 57
CONTENTS PART 2 National Business Environments 66 Chapter 2 Cross-Cultural Business 66 Hold the Pork, Please! 67 2.1 What Is Culture? 68 National Culture 68 Subcultures 69 Physical Environment 69 Need for Cultural Knowledge 70 • CULTURE MATTERS: Creating a Global Mindset 70 2.2 Values and Behavior 71 Values 71 Attitudes 72 Aesthetics 72 Appropriate Behavior 72 • MANAGER S BRIEFCASE: A Globetrotter s Guide to Meetings 73 2.3 Social Structure and Education 74 Social Group Associations 74 Social Status 74 Social Mobility 75 Education 76 2.4 Religion 77 Christianity 77 Islam 77 Hinduism 80 Buddhism 80 Confucianism 81 Judaism 81 Shinto 82 2.5 Personal Communication 82 Spoken and Written Language 82 • GLOBAL SUSTAINABILITY: Speaking in FewerTongues 83 Body Language 84 2.6 Culture in the Global Workplace 85 Perception ofTime 85 View of Work 86 Material Culture 86 Cultural Change 87 Studying Culture in the Workplace 88 • BOTTOM LINE FOR BUSINESS 91 Chapter Summary 92 · Key Terms 93 · Talk About Iti 93 · Talk About It 2 94 · Ethical Challenge 94 · Teaming Up 94 · Market Entry Strategy Project 94 • PRACTICING INTERNATIONAL MANAGEMENT CASE 95 Chapter 3 Political Economy and Ethics 96 PepsiCo s Global Challenge 97 3.1 Political Systems 99 Totalitarianism 99 • GLOBAL SUSTAINABILITY: From Civil War to Civil Society 101 Democracy 101 • MANAGER’S BRIEFCASE: Your Global Security Checklist 103 7
8 CONTENTS 3.2 Economic Systems 104 Centrally Planned Economy 104 Mixed Economy 106 Market Economy 107 3.3 Legal Systems 109 • CULTURE MATTERS: Playing by the Rules 109 Common Law 112 Civil Law 112 Theocratic Law 113 3.4 Global Legal Issues 113 Intellectual Property 113 Product Safety and Liability 115 Taxation 115 Antitrust Regulations 116 3.5 Ethics and Social Responsibility 117 Philosophies of Ethics and Social Responsibility 117 Bribery and Corruption 118 Labor Conditions and Human Rights 118 FairTrade Practices 119 Environment 119 • BOTTOM LINE FOR BUSINESS 123 Chapter Summary 124 It 2 125 · · Key Terms 125 Ethical Challenge 125 · · Talk About It 1 125 Teaming Up 126 · Project 126 • PRACTICING INTERNATIONAL MANAGEMENT CASE Í 27 Chapter 4 Economic Development of Nations 128 Foxconn: Contracting for Growth 129 4.1 Economic Development 130 Classifying Countries 130 National Production 131 Purchasing Power Parity 134 Human Development 135 4.2 Economic Transition 136 Managerial Expertise 136 Shortage of Capital 136 Cultural Differences 137 Sustainability 137 4.3 Politica! Risk 137 • GLOBAL SUSTAINABILITY: Public Health Goes Global 140 Conflict and Violence 140 Terrorism and Kidnapping 141 Property Seizure 141 Policy Changes 142 Local Content Requirements 142 4.4 Managing Political Risk 143 Adaptation 143 Information Gathering 143 Political Influence 144 International Relations 144 The United Nations 144 · lair Ahon Mai kot Ľntiy Sîntegy
4.5 Emerging Markets and Economic Transition 145 China s Profile 145 Chinese Patience and Guanxi 146 China s Challenges 147 • CULTURE MATTERS: Guidelines for Good Guanxi 147 Russia s Profile 148 Russia s Challenges 148 • MANAGER S BRIEFCASE: Russian Rules of the Game 149 • ВОШІ LIE FOI BUSINESS 151 Chapter Summary 150 · Key Terms 151 · Talk About It 1 151 · Talk About It 2 152 · Ethical Challenge 152 · Teaming Up 152 · Market Entry Strategy Project 152 • PRACTICING INTERNATIONAL MANAGEMENÏ CASE 153 PART 3 InternationalTrade and Investment 154 Chapter 5 International Trade Theory 154 From Bentonville to Beijing 155 5.1 Benefits,Volume, and Patterns of InternationalTrade 156 Benefits of InternationalTrade 156 Volume of InternationalTrade 156 InternationalTrade Patterns 157 • CULTURE MATTERS: Business Culture in the Pacific Rim 160 5.2 Mercantilism 161 How Mercantilism Worked 161 Flaws of Mercantilism 162 5.3 Theories of Absolute and Comparative Advantage 162 Absolute Advantage 163 Comparative Advantage 164 5.4 Factor Proportions Theory 166 LaborVersus Land and Capital Equipment 167 Evidence on Factor ProportionsTheory:The Leontief Paradox 167 5.5 International Product Life Cycle 168 Stages of the Product Life Cycle 168 Limitations of theTheory 168 • MANAGER S BRIEFCASE: Five Fulfillment Mistakes 169 5.6 New Trade Theory 170 First-Mover Advantage 170 5.7 National Competitive Advantage 170 Factor Conditions 171 • GLOBAL SUSTAINABILITY: Foundations of Development 171 Demand Conditions 172 Related and Supporting Industries 172 Firm Strategy, Structure, and Rivalry 172 Government
and Chance 172 • BOTTOM LIE FOR BUSINESS 173 Chapter Summary 174 · Key Terms 175 · Talk About It 1 175 · Talk About It 2 175 · Ethical Challenge 176 · Teaming Up 176 · Market Entry Strategy Project 176 • PRACfflSG INTERNATIONAL MANAGEMENT ЩЕ Ш
10 CONTENTS Chapter 6 Political Economy ofTrade 178 Regulating the Global Textile and Clothing Trade 179 6.1 Why do Governments Intervene in Trade? 180 Political Motives 180 • GLOBAL SUSTAINABILITY: Managing Security in the Age of Globalization 181 Economic Motives 182 Cultural Motives 183 • CULTURE MATTERS: Myths of Small Business Exporting 184 6.2 Instruments of Trade Promotion 185 Subsidies 185 Export Financing 185 ForeignTrade Zones 186 • MANAGER S BRIEFCASE: Experts in Export Financing 186 Special Government Agencies 187 6.3 Instruments ofTrade Restriction 187 Tariffs 187 Quotas 188 Embargoes 190 Local Content Requirements 190 Administrative Delays 190 Currency Controls 191 6.4 Global Trading System 191 General Agreement onTariffs andTrade (GATT) 191 WorldTrade Organization (WTO) 193 • ВОШІ HE FOB BUSINESS Î95 Chapter Summary 196 · Key Terms 197 « Talk About It 1 197 · Talk About It 2 197 · Ethical Challenge 197 · Teaming Up 198 · Market Entry Strategy Project 198 • PRACTICING INTERNATIONAL MANAGEMENT CASE 199 Chapter 7 Foreign Direct Investment 200 Das Auto 201 7.1 Pattern of Foreign Direct Investment 202 Ups and Downs of FDI 202 • CULTURE MATTERS: The Cowboy of Manchuria 204 Worldwide Flows of FDI 204 7.2 Theories of Foreign Direct Investment 205 International Product Life Cycle 205 Market Imperfections (Internalization) 205 EclecticTheory 206 Market Power 206 7.3 Management Issues and Foreign Direct Investment 207 Control 207 Purchase-or-Build Decision 208 Production Costs 208 • MANAGER S BRIEFCASE: Surprises of Investing Abroad 208 Customer Knowledge 210 Following
Clients 210 Following Rivals 210 • GLOBAL SUSTAINABILITY: Greening the Supply Chain 210
CONTENTS 7.4 Why Governments Intervene in FDI 211 Balance of Payments 211 Reasons for Intervention by the Host Country 212 Reasons for Intervention by the Home Country 213 7.5 Government Policy Instruments and FDI 215 Host Countries: Promotion 215 Host Countries: Restriction 216 Home Countries: Promotion 216 Home Countries: Restriction 216 • BOTTOM LINE FOR BUSINESS 217 Chapter Summary 217 · Key Terms 218 · Talk About It 1 219 · TalkAbout It 2 219 · Ethical Challenge 219 · Teaming Up 219 · Market Entry Strategy Project 220 • PRACTICING INTERNATIONAL MANAGEMENT CASE 221 Chapter 8 Regional Economic Integration 222 Nestlé s Global Recipe 223 8.1 Levels of Integration and the Debate 224 FreeTrade Area 224 Customs Union 225 Common Market 225 Economic Union 225 Political Union 225 The Case for Regional Integration 225 The Case Against Regional Integration 227 8.2 Integration in Europe 228 European Union 229 • CULTURE MATTERS: Czech List 234 European FreeTrade Association (EFTA) 235 8.3 Integration in the Americas 235 North American FreeTrade Agreement 235 Central American FreeTrade Agreement (CAFTA-DR) 237 Andean Community (CAN) 237 Southern Common Market (MERCOSUR) 238 Central America and the Caribbean 238 FreeTrade Area of the Americas (FTAA) 239 8.4 Integration in Asia and Elsewhere 239 Association of Southeast Asian Nations (ASEAN) 239 Asia Pacific Economic Cooperation (APEC) 239 • MANAGER S BRIEFCASE: The Ins and Outs of ASEAN 240 Closer Economic Relations (CER) Agreement 240 Gulf Cooperation Council (GCC) 240 Economic Community of West African States (ECOWAS) 241 African
Union (AU) 241 • BOTTOM LIME FOR BUSINESS 242 Chapter Summary 242 » Key Terms 243 · TalkAbout It 1 243 · TalkAbout It 2 244 · Ethical Challenge 244 · Teaming Up 244 · Market Entry Strategy Project 244 • PRACTICING INTERNATIONAL MANAGEMENT CASE 245 11
12 CONTENTS PART 4 The International Financial System 246 Chapter 9 International Financial Markets 246 Wii Is the Champion 247 9.1 importance of the international Capital Market 248 Purposes of National Capital Markets 249 Purposes of the International Capital Market 249 ❁ GLOBAL SUSTAINABILITY: Big Results from Microfinance 250 Forces Expanding the International Capital Market 250 World Financial Centers 251 9.2 international Capital Market Components 252 International Bond Market 252 International Equity Market 253 Eurocurrency Market 253 9.3 The Foreign Exchange Market 254 Functions of the Foreign Exchange Market 254 9.4 Currency Quotes and Rates 256 Quoting Currencies 256 Spot Rates 259 Forward Rates 259 Swaps, Options, and Futures 260 9.5 Market instruments and Institutions 261 Trading Centers 261 Important Currencies 261 Interbank Market 262 Securities Exchanges 262 Over-the-Counter Market 263 • MANAGER S BRIEFCASE: Managing Foreign Exchange 263 Instruments for Restricting Currencies 264 • BOTTOM LINE FOR BUSINESS 2B4 Chapter Summary 265 * Key Terms 266 · Talk About It 1 266 · Talk About It 2 267 · Ethical Challenge 267 · Teaming Up 267 · Market Entry Strategy Project 267 • PRACTICING INTERNATIONAL MANAGEMENT CASE 268 Appendix Calculating Percent Change in Exchange Rates 269 Chapter 10 International Monetary System 270 Euro Rollercoaster 271 10.1 importance of Exchange Rates 272 Desire for Predictability and Stability 273 Efficient versus Inefficient Market View 273 Forecast/ngTechniques 274 Difficulties of Forecasting 274 • CULTURE MATTERS: The Long Arm of the Law
275 10.2 What Factors Determine Exchange Rates? 275 Law of One Price 275 Purchasing Power Parity 276 10.3 Fixed Exchange Rate Systems 280 The Gold Standard 280 Bretton Woods Agreement 281
CONTENTS 10.4 System of Floating Exchange Rates 283 Today s Exchange-Rate Arrangements 284 • MANAGER S BRIEFCASE: Adjusting to Currency Swings 285 European Monetary System 285 Recent Financial Crises 286 Future of the International Monetary System 288 • BOTTOM UNE FOR BUSINESS 289 Chapter Summary 290 · Key Terms 291 · Talk About It 1 291 · Talk About It 2 291 » Ethical Challenge 291 · Teaming Up 292 · Market Entry Strategy Project 292 ❁ PRACTICING INTERNATIONAL MANAGEMENT CASE 293 PART 5 International Business Management 294 Chapter 11 International Strategy and Organization 294 Lidi UK: Britain s Fastest-Growing Discount Supermarket 295 11.1 Company Analysis 296 Company Mission and Goals 296 Core Competency and Value-Creation 297 • MANAGER’S BRIEFCASE: Ask Questions before Going Global 299 11.2 Strategy Formulation 300 Two International Strategies 300 Corporate-Level Strategies 302 Business-Level Strategies 302 Department-Level Strategies 304 11.3 Issues of Organizational Structure 305 Centralization versus Decentralization 305 Coordination and Flexibility 306 11.4 Types of Organizational Structure 307 International Division Structure 307 International Area Structure 308 Global Product Structure 308 Global Matrix Structure 309 Work Teams 309 A Final Word 311 Chapter Summary 312 · Key Terms 313 · Talk About It 1 313 It 2 313 « Ethical Challenge 313 · Teaming Up 314 • PRACTICING INTERNATIONAL MANAGEMENT CASE 311 Chapter 12 Analyzing International Opportunities 316 Starbucks Causes Global Jitters 317 12.1 Basic Appeal and National Factors 318 Step 1: Identify Basic Appeal 318
Step 2: Assess the National Business Environment 320 Փ MANAGER S BRIEFCASE: Conducting Global e-Business 12.2 Measure and Select the Market or Site 324 Step 3: Measure Market or Site Potential 324 Step 4: Select the Market or Site 327 12.3 Secondary Market Research 330 International Organizations 330 Government Agencies 331 324 · Talk About 13
14 CONTENTS Industry and Trade Associations 332 Service Organizations 332 Internet 332 Problems with Secondary Research 333 12.4 Primary Market Research 334 Trade Shows and Trade Missions 334 • CULTURE MATTERS: Is the World Your Oyster? 335 Interviews and Focus Groups 335 Surveys 335 Environmental Scanning 336 Problems with Primary Research 336 AFinalWord 337 • Chapter Summary 337 · Key Terms 338 · Talk About It 1 338 It 2 338 · Ethical Challenge 338 · Teaming Up 338 Talt. Audi: © PRACTICING INTERNATIONAL MANAGEMENT CASE 339 Chapter 13 Selecting and Managing Entry Modes 340 License to Thrill 341 13.1 Exporting, Importing, and Countertrade 342 Why Companies Export 342 Developing an Export Strategy: A Four-Step Model 343 Degree of Export Involvement 344 Avoiding Export and Import Blunders 346 Countertrade 346 13.2 Export/Import Financing 347 Advance Payment 348 Documentary Collection 348 Letter of Credit 349 Open Account 350 • MANAGER S BRIEFCASE: Collecting International Debts 350 13.3 Contractual Entry Modes 351 Licensing 351 Franchising 352 Management Contracts 354 Turnkey Projects 354 13.4 Investment Entry Modes 355 Wholly Owned Subsidiaries 355 Jointventures 356 Strategic Alliances 358 13.5 Strategic Factors in Selecting an Entry Mode 359 Selecting Partners for Cooperation 359 © CULTURE MATTERS: Negotiating Market Entry 360 Cultural Environment 360 Political and Legal Environments 360 Market Size 360 Production and Shipping Costs 361 International Experience 361 A Final Word 361 Chapter Summary 361 · Key Terms 363 · Talk About It 1 363 It 2 363 · Ethical Challenge 363 ·
Teaming Up 364 • PRACTICING INTERNATIONAL MANAGEMENT CASE 365 · Talk About
CONTENTS Chapter 14 Developing and Marketing Products 366 Wings for Life 367 14.1 Developing Product Strategies 368 Laws and Regulations 368 Cultural Differences 369 Brand and Product Names 369 National Image 370 Counterfeit Goods and Black Markets 371 Shortened Product Life Cycles 371 14.2 Creating Promotional Strategies 372 Push and Pull Strategies 372 • MANAGER S BRIEFCASE: Managing an International Sales Force 373 International Advertising 373 Blending Product and Promotional Strategies 375 • CULTURE MATTERS: Localizing Websites 377 14.3 Designing Distribution Strategies 378 Designing Distribution Channels 378 Influence of Product Characteristics 379 Special Distribution Problems 379 14.4 Developing Pricing Strategies 380 Worldwide Pricing 380 Dual Pricing 381 Factors That Affect Pricing Decisions 381 A Final Word 382 Chapter Summary 383 · Key Terms 383 · Talk About It 1 384 It 2 384 · Ethical Challenge 384 · Teaming Up 384 · Talk About • PRACTICING INTERNATIONAL MANAGEMENT CASE 385 Chapter 15 Managing International Operations 386 Amazon: From a Garage to the Globe 387 15.1 Production Strategy 388 Capacity Planning 388 Facilities Location Planning 388 Process Planning 390 Facilities Layout Planning 391 15.2 Acquiring Physical Resources 391 Make-or-Buy Decision 391 Raw Materials 394 Fixed Assets 394 15.3 Key Production Concerns 395 Quality Improvement Efforts 395 Shipping and Inventory Costs 396 • MANAGER S BRIEFCASE: World-Class Standards 396 Reinvestment versus Divestment 397 15.4 Financing Business Operations 397 Borrowing 398 Issuing Equity 398 Internal Funding 399 •
CULTURE MATTERS: Financing Business from Abroad 400 Capital Structure 400 AFinalWord 401 Chapter Summary 402 It 2 403 · · Key Terms 403 Ethical Challenge 403 · Talk About It 1 403 · Teaming Up 404 • PRACTICING INTERNATIONAL MANAGEMENT CASE 405 · Talk About 15
16 CONTENTS Chapter 16 Hiring and Managing Employees 406 Leaping Cultures 407 16.1 International Staffing Policies 408 Ethnocentric Staffing 408 Polycentric Staffing 410 Geocentric Staffing 410 16.2 Recruiting and Selecting Human Resources 411 Human Resource Planning 411 • MANAGER S BRIEFCASE: Growing Global 411 Recruiting Human Resources 412 Selecting Human Resources 412 Culture Shock 413 Reverse Culture Shock 413 ® CULTURE MATTERS: A Shocking Ordeal 414 16.3 Training and Development 414 Methods of Cultural Training 415 Compiling a Cultural Profile 416 Nonmanagerial WorkerTraining 417 16.4 Employee Compensation 417 Managerial Employees 417 Nonmanagerial Workers 418 16.5 Labor-Management Relations 419 Importance of Labor Unions 419 A Final Word 420 Chapter Summary 420 2 422 · * Key Terms 421 Ethical Challenge 422 · · Talk About It 1 421 Teaming Up 422 • PRACTICING INTERNATIONAL MANAGEMENT CASE 423 Endnotes 424 Glossary 429 Name Index 437 Subject Index 439
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| any_adam_object | 1 |
| author | Wild, John J. Wild, Kenneth L. |
| author_GND | (DE-588)170171892 (DE-588)17144034X |
| author_facet | Wild, John J. Wild, Kenneth L. |
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| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition, global edition |
| format | Book |
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| id | DE-604.BV046050429 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:33:50Z |
| institution | BVB |
| isbn | 9781292262253 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031431948 |
| oclc_num | 1110079634 |
| open_access_boolean | |
| owner | DE-945 DE-473 DE-BY-UBG DE-11 DE-Aug4 |
| owner_facet | DE-945 DE-473 DE-BY-UBG DE-11 DE-Aug4 |
| physical | 443 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Pearson |
| record_format | marc |
| spelling | Wild, John J. Verfasser (DE-588)170171892 aut International business the challenges of globalization John J. Wild (University of Wisconsin, Madison), Kenneth L. Wild (University of London, England) Ninth edition, global edition Harlow, England Pearson [2020] © 2020 443 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Authorized adaption from the Unites States edition 2019. - Includes bibliographical references and index Weltwirtschaft (DE-588)4065468-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Außenhandel (DE-588)4003832-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Außenhandel (DE-588)4003832-4 s DE-604 Weltwirtschaft (DE-588)4065468-0 s Internationales Management (DE-588)4114040-0 s Globalisierung (DE-588)4557997-0 s 1\p DE-604 Multinationales Unternehmen (DE-588)4075092-9 s 2\p DE-604 Wild, Kenneth L. Verfasser (DE-588)17144034X aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031431948&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wild, John J. Wild, Kenneth L. International business the challenges of globalization Weltwirtschaft (DE-588)4065468-0 gnd Internationales Management (DE-588)4114040-0 gnd Außenhandel (DE-588)4003832-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4065468-0 (DE-588)4114040-0 (DE-588)4003832-4 (DE-588)4075092-9 (DE-588)4557997-0 |
| title | International business the challenges of globalization |
| title_auth | International business the challenges of globalization |
| title_exact_search | International business the challenges of globalization |
| title_full | International business the challenges of globalization John J. Wild (University of Wisconsin, Madison), Kenneth L. Wild (University of London, England) |
| title_fullStr | International business the challenges of globalization John J. Wild (University of Wisconsin, Madison), Kenneth L. Wild (University of London, England) |
| title_full_unstemmed | International business the challenges of globalization John J. Wild (University of Wisconsin, Madison), Kenneth L. Wild (University of London, England) |
| title_short | International business |
| title_sort | international business the challenges of globalization |
| title_sub | the challenges of globalization |
| topic | Weltwirtschaft (DE-588)4065468-0 gnd Internationales Management (DE-588)4114040-0 gnd Außenhandel (DE-588)4003832-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Weltwirtschaft Internationales Management Außenhandel Multinationales Unternehmen Globalisierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031431948&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT wildjohnj internationalbusinessthechallengesofglobalization AT wildkennethl internationalbusinessthechallengesofglobalization |