Engineering innovation: from idea to market through concepts and case studies
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2019]
|
Schriftenreihe: | De Gruyter handbook
|
Schlagworte: | |
Online-Zugang: | http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110521016&searchTitles=true Inhaltsverzeichnis |
Beschreibung: | XVII, 392 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
ISBN: | 9783110521016 3110521016 |
Internformat
MARC
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020 | |a 9783110521016 |c : EUR 49.95 (DE) (freier Preis), EUR 49.95 (AT) (freier Preis) |9 978-3-11-052101-6 | ||
020 | |a 3110521016 |9 3-11-052101-6 | ||
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100 | 1 | |a Legum, Benjamin M. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Engineering innovation |b from idea to market through concepts and case studies |c Benjamin M. Legum, Amber R. Stiles, Jennifer L. Vondran |
264 | 1 | |a Berlin ; Boston |b De Gruyter |c [2019] | |
300 | |a XVII, 392 Seiten |b Illustrationen, Diagramme |c 24 cm x 17 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a De Gruyter handbook | |
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700 | 1 | |a Stiles, Amber R. |e Verfasser |4 aut | |
700 | 1 | |a Vondran, Jennifer L. |e Verfasser |4 aut | |
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Datensatz im Suchindex
DE-BY-862_location | 2000 |
---|---|
DE-BY-FWS_call_number | 2000/QP 624 L521 |
DE-BY-FWS_katkey | 911754 |
DE-BY-FWS_media_number | 083000518811 |
_version_ | 1806177075884720128 |
adam_text | CONTENTS
PREFACE
*
V
LIST
OF
FIGURES
*
XIV
ABOUT
THE
AUTHORS
*
XVIII
INTRODUCTION
*
1
PART
A:
THE
BUSINESS
SIDE
OF
INNOVATION
1
STARTING
OUT
WITH
DUE
DILIGENCE
AND
EARLY-STAGE
MARKET
RESEARCH
*
15
1.1
THE
LIFE
CYCLE
OF
A
COMPANY
*
15
1.1.1
LIFE
CYCLE
DEVIATIONS
*
18
1.2
WHAT
IS
DUE
DILIGENCE?
*
18
1.2.1
WHY
CONDUCT
DUE
DILIGENCE?
*
20
1.3
TYPES
OF
DUE
DILIGENCE
*
23
1.4
PERFORMING
MARKET
RESEARCH
*
24
1.4.1
UTILIZING
MARKET
REPORTS
AND
OTHER
RESOURCES
*
25
1.4.2
BRINGING
IT
ALL
TOGETHER
WITH
AN
EXAMPLE
*
27
1.4.3
IDENTIFYING
TARGET
CONSUMERS
*
29
1.4.4 CLOSELY
SCRUTINIZE
COMPETITORS
*
31
1.5
AT
THE
CONCLUSION
OF
DUE
DILIGENCE
AND
MARKET
RESEARCH,
PREPARE
A
VALUE
PROPOSITION
*
32
2
VALIDATING
YOUR
BUSINESS
MODEL
*
34
2.1
BUSINESS
VALIDATION
*
34
2.1.1
WILL
THE
MARKET
SUPPORT
THE
BUSINESS
MODEL?
*
36
2.1.2
SWOT
ANALYSIS
*
39
2.1.3
VALIDATE
BUSINESS
MODELS
WITH
STAKEHOLDERS
*
40
2.2
CONCEPT
VALIDATION
*
40
2.2.1
DEFINING
USER
REQUIREMENTS
*
41
2.2.2
EARLY-STAGE
MARKET
RESEARCH
OVERLAPS
WITH
CONCEPT
VALIDATION
*
43
2.2.3
VALIDATE
THROUGHOUT
DEVELOPMENT
*
43
2.2.4
FINAL
THOUGHTS
ON
CONCEPT
VALIDATION
*
45
2.3
STAKEHOLDER
ANALYSIS
*
46
2.3.1
STAKEHOLDER
FEEDBACK
ON
HUMAN
FACTORS
*
48
VIII
*
CONTENTS
2.4
CAREFULLY
ANALYZE
THE
VOICE
OF
YOUR
PROSPECTIVE
CUSTOMER
-
SURVEY
AND
FOCUS
GROUP
DESIGN
*
49
2.4.1
GETTING
STARTED
*
50
2.4.2
PSYCHOLOGY
OF
VOC
*
51
2.4.3
DESIGNING
THE
SURVEY/FOCUS
GROUP
*
51
2.4.4
DRAWING
CONCLUSIONS
ABOUT
HUMAN
FACTORS
(REGARDING
THE
CONCEPT/PRODUCT)
FROM
VOC
RESULTS
*
53
2.4.5 CONDUCT
CUSTOMER
SURVEYS
*
54
2.4.6
EXTRACTING
USEFUL
INFORMATION
FROM
VOC
DATA
THROUGH
STATISTICAL
ANALYSIS
*
56
2.4.7
TWO
PRACTICAL
EXAMPLES
*
58
3
FORMING
A
BUSINESS AROUND
YOUR
TECHNOLOGY
*
65
3.1
WHAT
IS
A
BUSINESS?
-----
65
3.1.1
SOLE
PROPRIETORSHIP
*
68
3.1.2
PARTNERSHIP
*
68
3.1.3
CORPORATION
*
70
3.1.4
LIMITED
LIABILITY
COMPANY
(LLC)
*
71
3.2
SUPPORT
STRUCTURES
FOR
STARTUPS
AND
SMALL
COMPANIES
*
72
3.2.1
SMALL
BUSINESS
ADMINISTRATION
(SBA)
*
73
3.2.2
STATE
PROGRAMS
*
74
3.2.3
SMALL
BUSINESS
DEVELOPMENT
CENTERS
(SBDCS)
*
74
3.2.4
ECONOMIC
DEVELOPMENT
CORPORATIONS
(EDCS)
*
75
3.2.5
INCUBATORS
-----
75
3.2.6
ACCELERATORS
*
76
3.3
DE-RISKING
INNOVATION
AND
DE-RISKING
INVESTMENT
*
76
3.3.1
DE-RISKING
INNOVATION
*
76
3.3.2
DE-RISKING
INVESTMENT
*
77
3.4
ESTABLISHING
A
TEAM
*
78
3.4.1
LEADERSHIP
OF
THE
TEAM
*
80
3.4.2
MENTORS,
ADVISORS,
AND
BOARD
MEMBERS
*
81
4
LAYING
THE
GROUNDWORK
FOR
A
BUSINESS
PLAN
AND
PREPARING
A
BUSINESS
PLAN
*
83
4.1
THE
PROCESS
OF
DEVELOPING
A
BUSINESS
PLAN
-
PREPARATION
FOR
A
BUSINESS
PLAN
*
83
4.2
DEVELOPING
A
MARKETING
STRATEGY
AND
A
SALES
STRATEGY
*
84
4.2.1
MARKETING
STRATEGY:
USING
THE
FOUR
PS
OF
MARKETING
TO
ACHIEVE
MARKETING
AND
PROMOTION
OBJECTIVES
*
85
4.2.2
MARKETING
STRATEGY:
CONDUCT
COMPETITIVE
ANALYSIS
*
86
4.2.3
MARKETING
STRATEGY:
TECHNOLOGY-BASED
CONSIDERATIONS
*
88
CONTENTS
IX
4.2.4
DOCUMENTING
YOUR
MARKETING
STRATEGY
AND
SALES
STRATEGY
IN
A
MARKETING
PLAN
AND
A
SALES
PLAN
*
89
4.3
4.4
4.5
4.5.1
4.5.2
EXPANSION
STRATEGY:
PLANNING
FOR
ENTRY
INTO
FUTURE
MARKETS
*
97
IP
STRATEGY
AND
PLAN
*
98
TECHNOLOGY
PLAN
*
98
TECHNOLOGY
LIFE
CYCLE
*
99
WHEN
CUTTING
EDGE
INNOVATION
SATISFIES
UNMET
CONSUMER
NEED,
COMMERCIAL
SUCCESS
ISN
*
T
FAR
BEHIND
*
103
4.5.3
4.5.4
4.5.5
4.5.6
4.5.7
4.5.8
4.6
4.6.1
4.6.2
4.6.3
4.6.4
4.6.5
4.6.6
4.6.7
4.6.8
4.6.9
THE
IMPORTANCE
OF
TECHNOLOGY
FORECASTING
*
105
DEVELOPING
A
TECHNOLOGY
PORTFOLIO
*
106
DEVELOPING
A
REALISTIC
TIMELINE
*
107
WRITING
A
TECHNOLOGY
PLAN
*
109
TRANSITIONING
FROM
RESEARCH
TO
DEVELOPMENT
AND
BEYOND
*
114
PLANNING
FOR
SPECIAL
CONSIDERATIONS
FOR
YOUR
TECHNOLOGY
*
117
PREPARING
A
BUSINESS
PLAN
*
117
EXECUTIVE
SUMMARY
*
120
COMPANY
DESCRIPTION
*
120
MARKETING
PLAN
*
121
SALES
PLAN
*
121
TECHNOLOGY
PLAN
*
122
ORGANIZATIONAL
CHART
AND
MANAGEMENT
TEAM
*
122
OPERATING
PROCEDURES
*
124
FINANCIAL
MODELS
*
125
ATTACHMENTS
*
128
5
UNDERSTANDING
INTELLECTUAL
PROPERTY
AS
IT
RELATES
TO
YOUR
BUSINESS
*
129
5.1
5.1.1
5.1.2
5.2
5.3
5.4
5.5
5.5.1
5.5.2
5.5.3
5.5.4
PATENTS
*
131
PROVISIONAL
AND
NON-PROVISIONAL
PATENT
APPLICATIONS
*
133
EXAMPLE
QUESTIONS
TO
ASK
YOUR
PATENT
ATTORNEY
*
135
TRADEMARKS
AND
SERVICE
MARKS
*
135
COPYRIGHTS
-----
137
TRADE
SECRETS
*
137
DEVELOPING
AN
INTELLECTUAL
PROPERTY
STRATEGY
AND
IP
PORTFOLIO
*
139
START
BY
DECIDING
ON
WHICH
IP
RIGHTS
YOU
NEED
*
140
DEVELOPING
A
TIMELINE
*
140
DEVELOPING
AN
INTERNATIONAL
IP
STRATEGY
*
140
PERFORM
AN
IP
AUDIT
TO
DETERMINE
IF
YOU
ARE
MISSING
ANY
KEY
IP
RIGHTS
-----
143
5.5.5
MONITOR
YOUR
INTELLECTUAL
PROPERTY
RIGHTS,
AND
YOUR
COMPETITORS
*
*
143
X
*
CONTENTS
5.6
THE
IMPORTANCE
OF
FREEDOM
TO
OPERATE
*
144
5.6.1
FTO
LEGAL
OPINIONS
*
144
5.7
LICENSING
AGREEMENTS
*
145
6
FUNDING
METHODS
*
147
6.1
START
WITH
THE
END
IN
MIND:
KNOW
YOUR
EXIT
STRATEGY
*
147
6.1.1
STAGES
OF
FUNDING
*
150
6.2
FUNDING
------
152
6.2.1
RISK
AND
DE-RISKING
*
152
6.2.2
PRE-SEED
FUNDING/BOOTSTRAPPING
*
153
6.2.3
TYPES
OF
FUNDING:
EQUITY,
DEBT,
AND
NON-DILUTIVE
FUNDING
*
154
6.3
LESSONS
LEARNED
FROM
PITCHING
TO
PROSPECTIVE
INVESTORS
*
164
6.4
UNDERSTANDING
INVESTOR
EXPECTATIONS
*
172
6.5
COMMON
EARLY
STARTUP
CHALLENGES
*
173
7
LAUNCHING
YOUR
INNOVATION
TO
MARKET
-
STRATEGY
THEN
IMPLEMENTATION
*
175
7.1
INTRODUCTION
*
175
7.1.1
STRATEGY
VERSUS
IMPLEMENTATION
*
177
7.1.2
STRATEGIC
IMPLEMENTATION
PLAN
(SIP)
*
178
7.2
HIRING
STRATEGY
PLANNING
AND
IMPLEMENTATION
*
178
7.2.1
IDENTIFYING
TYPES
OF
RESOURCES
*
178
7.2.2
HIRING
STRATEGY
PLANNING
*
181
7.2.3
HIRING
STRATEGY
IMPLEMENTATION
*
183
7.3
VENDOR
MANAGEMENT
*
187
7.3.1
ASSESSING
VENDORS
*
188
7.3.2
VENDOR
RISK
MANAGEMENT
*
192
7.3.3
ASSESSING
SERVICE
PROVIDERS
AND
CONTRACT
MANUFACTURERS
*
194
7.3.4
SCOPE
CREEP
*
195
7.3.5
THE
IMPORTANCE
OF
VENDOR
MANAGEMENT
*
196
7.4
MARKETING
AND
SALES
STRATEGY
AND
IMPLEMENTATION
*
197
7.4.1
MARKETING
AND
SALES
STRATEGY
*
199
7.4.2
MARKETING
AND
SALES
IMPLEMENTATION
*
202
7.5
POSTLAUNCH:
EVALUATING
EFFECTIVENESS
AND
PLANNING
FOR
FURTHER
EXPANSION
*
203
7.5.1
POSTLAUNCH
SURVEILLANCE
AND
ANALYTICS
STRATEGY
*
205
7.5.2
POSTLAUNCH
SURVEILLANCE
AND
ANALYTICS
IMPLEMENTATION
*
207
8
TECHNOLOGY
PROJECT
MANAGEMENT
*
209
8.1
INTRODUCTION
*
209
8.2
TOOLS
FOR
*
FIRST-TIME
*
PROJECT
MANAGERS
*
212
8.2.1
SCOPE
MANAGEMENT
*
213
CONTENTS
*
XI
8.2.2
RISK
MANAGEMENT
AND
SCENARIO
PLANNING
*
216
8.2.3
PROJECT
COMMUNICATION
*
221
8.3
MANAGING
TECHNICAL
AND
STRATEGIC
RISK
AND
CREATING
REALISTIC
PROJECT
TIMELINES
*
228
8.3.1
MANAGING
TECHNICAL
RISK
*
228
8.3.2
MANAGING
STRATEGIC
RISK
*
231
8.3.3
CREATING
REALISTIC
PROJECT
TIMELINES
*
232
8.4
EFFECTIVE
TECHNOLOGY
MANAGEMENT
*
234
8.4.1
ESTABLISH
CENTRAL
GOVERNANCE
*
234
8.4.2
UTILIZE
A
PROJECT
MANAGEMENT
OFFICE
*
234
8.4.3
DESIGN
AN
EMPLOYEE
PERFORMANCE
INCENTIVE
PROGRAM
*
235
8.4.4
EXECUTE
BEST
PRACTICES
IN
PROJECT
MANAGEMENT
*
236
8.5
CHANGE
MANAGEMENT
*
236
8.5.1
STEP
1:
ASSESS
AND
UNDERSTAND
THE
CURRENT
STATE
OF
THE
PROJECT
-----
237
8.5.2 STEP
2:
RESEARCH,
ANALYZE,
AND
AGREE
TO
THE
PROBLEM
*
237
8.5.3
STEP
3:
COMMUNICATE
A
VISION
*
238
8.5.4
STEP
4:
DESIGN
AND
IMPLEMENT
A
PROJECT
TO
DELIVER
THE
CHANGE
*
238
8.5.5
STEP
5:
ASSESS
HOW
THE
CHANGE
IS
IMPACTING
THE
ORGANIZATION
*
240
8.5.6
TABLE
TOP
WORKSHOPS
-
A
LIVE
EXAMPLE
OF
EXECUTING
CHANGE
MANAGEMENT
*
240
8.5.7
FINAL
THOUGHTS
ON
CHANGE
MANAGEMENT
*
241
8.6
PROBLEM-SOLVING
TECHNIQUES
*
241
8.6.1
WHAT
IS
THE
PROBLEM?
*
241
8.6.2
FINDING
SOLUTIONS
-----
242
8.7
BRAINSTORMING
(IDEATION)
TECHNIQUES
*
243
8.7.1
DO
YOUR
HOMEWORK
*
243
8.7.2
FACILITATION
TECHNIQUES
*
244
8.7.3
DO
NOT
SETTLE
WITH
A
LIST,
TAKE
IT
FURTHER!
*
245
8.7.4
FOLLOW
THROUGH,
BE
PROACTIVE!
*
246
8.8
CONCLUSION
-----
247
PART
B:
ENGINEERING
THE
INNOVATION
9
NEEDS
FINDING,
CONCEPT
GENERATION,
AND
PROTOTYPING
*
252
9.1
NEEDS
FINDING
PROCESS
*
257
9.1.1
OBSERVATIONS,
UNMET
NEEDS,
AND
NEEDS
STATEMENTS
*
257
9.1.2
NEED
STATEMENT
SELECTION
*
260
9.2
CONCEPT
GENERATION
PROCESS
*
263
XII
CONTENTS
9.3
PREPARING
FOR
NEEDS
FINDING
PROCESS
AND
CONCEPT
GENERATION
PROCESS
*
268
9.3.1 PREPAREDNESS
*
268
9.3.2
ALTERNATIVE
DECISION-MAKING
MODELS
*
272
9.4
DECISION-MAKING
WALKTHROUGH
*
273
9.5
NEEDS
FINDING
AND
CONCEPT
GENERATION
FOR
STARTUPS
*
276
9.6
HOW
A
CONCEPT
BECOMES
A
PRODUCT
*
278
9.6.1
PROTOTYPE
DEVELOPMENT
*
279
9.6.2
DESIGN
FOR
MANUFACTURING
(DFM)
AND
DESIGN
FOR
ASSEMBLY
(DFA)
-----
280
9.6.3
SOURCING
-----
283
9.7
FINDING
RESOURCES
*
284
9.7.1
HARDWARE
AND
PHYSICAL
COMPONENTS
*
284
9.7.2
COMPUTER-AIDED
DESIGN
(CAD)
AND
COMPUTER-AIDED
MANUFACTURING
(CAM)
-----
285
9.7.3
3D
PRINTING
-----
285
9.8
MOVING
ON
TO
PRODUCT
DEVELOPMENT
*
287
10
PRODUCT
DEVELOPMENT
AND
MANUFACTURING
*
288
10.1
PRODUCT
DEVELOPMENT
THROUGH
MANUFACTURING
*
288
10.1.1
MINIMUM
VIABLE
PRODUCT
(MVP)
*
289
10.1.2
PLANNING
HOW
TO
DEVELOP
A
PRODUCT/TECHNOLOGY
WITH
A
TECHNOLOGY
DEVELOPMENT
PLAN
*
290
10.1.3
PRODUCT
DEVELOPMENT
*
296
10.1.4
TRANSFER
TO
MANUFACTURING
*
306
10.2
DOCUMENTATION
*
307
10.2.1
DESIGN
CONTROLS
*
309
10.2.2
REVISION
HISTORIES
*
316
10.2.3
BILL
OF
MATERIALS
*
316
11
11.1
11.1.1
AN
INTRODUCTION
TO
QUALITY
*
319
A
WORLD
OF
QUALITY
*
319
MAKING
CONSISTENT
QUALITY
PRODUCTS:
AN
OVERVIEW
OF
QUALITY
MANAGEMENT
*
320
11.2
11.2.1
11.2.2
11.2.3
QUALITY
MANAGEMENT
SYSTEMS
(AND
EXAMPLES)
*
322
TYPES
OF
QUALITY
MANAGEMENT
SYSTEMS
*
322
DESIGN
OF
QUALITY
MANAGEMENT
SYSTEMS
*
324
CHECKS
AND
BALANCES
WITHIN
QUALITY
MANAGEMENT
SYSTEMS
*
327
11.3
11.4
11.4.1
TOTAL
QUALITY
MANAGEMENT
(TQM)
TOOLS
*
330
SIX
SIGMA
AND
LEAN
SIX
SIGMA
*
333
LEAN
*
333
CONTENTS
*
XIII
11.4.2
SIX
SIGMA
*
337
11.4.3
LEAN
SIX
SIGMA
*
339
12
MEDICAL
DEVICES
*
341
12.1
INTRODUCTION
*
341
12.1.1
IMPACT
OF
MEDICAL
DEVICES
*
341
12.1.2
OVERVIEW
OF
MEDICAL
TECHNOLOGIES
*
344
12.2
UNIQUE
MANAGEMENT
ASPECTS
OF
BRINGING
MEDICAL
DEVICES
TO
MARKET
*
346
12.2.1
MEDICAL
DEVICE
VALUE
PROPOSITIONS
*
346
12.2.2
MEDICAL
DEVICE
BUSINESS
MODELS
*
349
12.2.3
MEDICAL
DEVICE
FUNDRAISING
*
352
12.2.4
MEDICAL
DEVICE
LEADERSHIP
*
354
12.2.5
MEDICAL
DEVICE
STARTUP
OPERATIONS
*
356
12.3
UNIQUE
TECHNICAL
ASPECTS
OF
BRINGING
MEDICAL
DEVICES
TO
MARKET
*
357
12.3.1
MEDICAL
DEVICE
RESEARCH
AND
DEVELOPMENT:
TRANSITIONING
FROM
BENCH
TO
BEDSIDE
*
357
12.3.2
MEDICAL
DEVICE
VALIDATION
TESTING
REQUIREMENTS
*
359
12.4
OTHER
UNIQUE
ASPECTS
OF
BRINGING
MEDICAL
DEVICES
TO
MARKET
*
364
12.4.1
MEDICAL
DEVICE
REGULATORY
STRATEGY
*
364
12.4.2
MEDICAL
DEVICE
LABELING
*
370
12.4.3
MEDICAL
DEVICE
CLINICAL
TRIALS
*
374
12.4.4
MEDICAL
DEVICE
REPORTING
*
377
12.4.5
MEDICAL
DEVICE
MARKETING
*
379
12.4.6
MEDICAL
DEVICE
REIMBURSEMENT
IN
THE
UNITED
STATES
*
380
12.5
CLOSING
------
382
LIST
OF
ACRONYMS
AND
INITIALISMS
*
384
FURTHER
READING
*
387
SUBJECT
INDEX
*
389
|
any_adam_object | 1 |
author | Legum, Benjamin M. Stiles, Amber R. Vondran, Jennifer L. |
author_facet | Legum, Benjamin M. Stiles, Amber R. Vondran, Jennifer L. |
author_role | aut aut aut |
author_sort | Legum, Benjamin M. |
author_variant | b m l bm bml a r s ar ars j l v jl jlv |
building | Verbundindex |
bvnumber | BV046046826 |
classification_rvk | ZG 9230 ZG 9080 QP 210 QP 624 |
ctrlnum | (OCoLC)1109078723 (DE-599)DNB1180145127 |
discipline | Chemie / Pharmazie Technik Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV046046826 |
illustrated | Illustrated |
indexdate | 2024-08-01T11:31:26Z |
institution | BVB |
institution_GND | (DE-588)10095502-2 |
isbn | 9783110521016 3110521016 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031428426 |
oclc_num | 1109078723 |
open_access_boolean | |
owner | DE-1050 DE-92 DE-1102 DE-473 DE-BY-UBG DE-12 DE-862 DE-BY-FWS |
owner_facet | DE-1050 DE-92 DE-1102 DE-473 DE-BY-UBG DE-12 DE-862 DE-BY-FWS |
physical | XVII, 392 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | De Gruyter |
record_format | marc |
series2 | De Gruyter handbook |
spellingShingle | Legum, Benjamin M. Stiles, Amber R. Vondran, Jennifer L. Engineering innovation from idea to market through concepts and case studies Vermarktung (DE-588)4121857-7 gnd Geschäftsmodell (DE-588)7737985-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd Technisches Produkt (DE-588)4059262-5 gnd Produktentwicklung (DE-588)4139402-1 gnd |
subject_GND | (DE-588)4121857-7 (DE-588)7737985-8 (DE-588)4161817-8 (DE-588)4059262-5 (DE-588)4139402-1 |
title | Engineering innovation from idea to market through concepts and case studies |
title_auth | Engineering innovation from idea to market through concepts and case studies |
title_exact_search | Engineering innovation from idea to market through concepts and case studies |
title_full | Engineering innovation from idea to market through concepts and case studies Benjamin M. Legum, Amber R. Stiles, Jennifer L. Vondran |
title_fullStr | Engineering innovation from idea to market through concepts and case studies Benjamin M. Legum, Amber R. Stiles, Jennifer L. Vondran |
title_full_unstemmed | Engineering innovation from idea to market through concepts and case studies Benjamin M. Legum, Amber R. Stiles, Jennifer L. Vondran |
title_short | Engineering innovation |
title_sort | engineering innovation from idea to market through concepts and case studies |
title_sub | from idea to market through concepts and case studies |
topic | Vermarktung (DE-588)4121857-7 gnd Geschäftsmodell (DE-588)7737985-8 gnd Innovationsmanagement (DE-588)4161817-8 gnd Technisches Produkt (DE-588)4059262-5 gnd Produktentwicklung (DE-588)4139402-1 gnd |
topic_facet | Vermarktung Geschäftsmodell Innovationsmanagement Technisches Produkt Produktentwicklung |
url | http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110521016&searchTitles=true http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031428426&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 QP 624 L521 |
---|---|
Exemplar 1 | ausleihbar Verfügbar Bestellen |