Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success:
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| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Erlangen
Friedrich-Alexander-Universität Erlangen-Nürnberg
2017
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| Schlagworte: | |
| Online-Zugang: | Volltext Volltext Volltext |
| Beschreibung: | Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich |
| Beschreibung: | 1 Online-Ressource |
Internformat
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Datensatz im Suchindex
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| spelling | Fürst, Andreas Verfasser aut Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge Erlangen Friedrich-Alexander-Universität Erlangen-Nürnberg 2017 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG-geförderten) Allianz- bzw. Nationallizenz frei zugänglich Archivierung/Langzeitarchivierung gewährleistet DE-101 pdager channels differentiation multichannel design multichannel management sales/sales management Leimbach, Martin Verfasser aut Prigge, Jana-Kristin Verfasser aut Sonderdruck aus Journal of Marketing 81 (2017), Seite 59 - 82 10.1509/jm.14.0138 https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-112098 Resolving-System kostenfrei Volltext http://d-nb.info/118942486X/34 Langzeitarchivierung Nationalbibliothek kostenfrei Volltext https://open.fau.de/handle/openfau/11209 Verlag kostenfrei Volltext |
| spellingShingle | Fürst, Andreas Leimbach, Martin Prigge, Jana-Kristin Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success |
| title | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success |
| title_auth | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success |
| title_exact_search | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success |
| title_full | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge |
| title_fullStr | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge |
| title_full_unstemmed | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge |
| title_short | Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success |
| title_sort | organizational multichannel differentiation an analysis of its impact on channel relationships and company sales success |
| url | https://nbn-resolving.org/urn:nbn:de:bvb:29-opus4-112098 http://d-nb.info/118942486X/34 https://open.fau.de/handle/openfau/11209 |
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