Public relations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[United States]
Snowball Publishing
[2012]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Originally published: 1952 |
| Beschreibung: | x, 374 pages 23 cm |
| ISBN: | 9781607967125 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046033923 | ||
| 003 | DE-604 | ||
| 005 | 20220906 | ||
| 007 | t | ||
| 008 | 190704s2012 b||| 00||| eng d | ||
| 020 | |a 9781607967125 |c (Softcover) |9 978-1-60796-712-5 | ||
| 035 | |a (OCoLC)1113350362 | ||
| 035 | |a (DE-599)BVBBV046033923 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Bernays, Edward L. |d 1891-1995 |e Verfasser |0 (DE-588)118656309 |4 aut | |
| 245 | 1 | 0 | |a Public relations |c Edward L. Bernays |
| 264 | 1 | |a [United States] |b Snowball Publishing |c [2012] | |
| 264 | 4 | |c © 2012 | |
| 300 | |a x, 374 pages |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Originally published: 1952 | ||
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Public relations | |
| 653 | 0 | |a Public relations | |
| 653 | 0 | |a Business and Management | |
| 653 | 0 | |a Business and Management | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031415752&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031415752 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180286840242176 |
|---|---|
| adam_text | Contents vü Preface part one 1 2 3 4 5 6 7 8 9 10 11 12 13 The Growth of Public Relations ļ Introduction Public Relations Today Why Public Relations Knowledge Is Vital Today Origins of Public Relations From the Dark Ages to the Modem World American Public Relations from 1600 to 1800 The Public Relations of Expansion, 1800-65 “The Public Be Damned,” 1865-1900 “The Public Be Informed” 1900-19 The Rise of a New Profession, 1919-29 Public Relations Comes of Age, 1929-41 The Era of Integration, 1941-51 The Ideal Public Relations Man Extent of Today’s Public Relations part two ļ 2 3 7 11 17 27 35 50 63 77 99 115 126 137 Public Relations in Action Introduction 14 The Engineering of Consent 15 Typical Action Blueprint for Public Relations Activity 16 Achieving Goals through the Education of the Public 156 157 169 181 ix
PUBLIC RELATIONS 17 A Typical Survey Finding—America Looks at Nursing 18 Public Relations for a Profession—A Better Deal for Nurses 19 The Truth about House Magazines—Fifty Million Readers Cant Be Wrong 20 Salesmanship and the Public Relations ApproachHidden Markets in the Human Personality 21 Public Relations in the Theatrical World—The Crisis in the American Theater and Some Possible Solutions 22 Direct Mail: A Challenge to Research in Humanics 23 Advertising Is Behind the Times—Culturally 24 A Different Kind of Poll—Preview of American Public Opinion 25 Attitude Polls—Servants or Masters? 26 Public Relations for Public Education 27 Public Relations for Higher Education 28 The Importance of Public Opinion in Economic Mobilization 29 Public Relations and Anglo-American Co-operation —How Can the Americans and the British Understand Each Other? 30 Public Relations as Aid to Ethnic Harmony: Hawaii—the Almost Perfect State 31 Human Relations—the Way to LaborManagement Adjustments 32 An Educational Program for Unions 33 How American Business Can Sell the American Way of Life to the American People x 187 198 202 215 223 239 246 253 260 269 283 291 301 308 317 327 335 Selected List of Readings in Public Relations 347 Index 363
|
| any_adam_object | 1 |
| author | Bernays, Edward L. 1891-1995 |
| author_GND | (DE-588)118656309 |
| author_facet | Bernays, Edward L. 1891-1995 |
| author_role | aut |
| author_sort | Bernays, Edward L. 1891-1995 |
| author_variant | e l b el elb |
| building | Verbundindex |
| bvnumber | BV046033923 |
| classification_rvk | AP 16800 QP 637 |
| ctrlnum | (OCoLC)1113350362 (DE-599)BVBBV046033923 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046033923 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:33:21Z |
| institution | BVB |
| isbn | 9781607967125 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031415752 |
| oclc_num | 1113350362 |
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| owner | DE-19 DE-BY-UBM DE-473 DE-BY-UBG |
| owner_facet | DE-19 DE-BY-UBM DE-473 DE-BY-UBG |
| physical | x, 374 pages 23 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Snowball Publishing |
| record_format | marc |
| spelling | Bernays, Edward L. 1891-1995 Verfasser (DE-588)118656309 aut Public relations Edward L. Bernays [United States] Snowball Publishing [2012] © 2012 x, 374 pages 23 cm txt rdacontent n rdamedia nc rdacarrier Originally published: 1952 Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Public relations Business and Management Öffentlichkeitsarbeit (DE-588)4043188-5 s 1\p DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031415752&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bernays, Edward L. 1891-1995 Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Public relations |
| title_auth | Public relations |
| title_exact_search | Public relations |
| title_full | Public relations Edward L. Bernays |
| title_fullStr | Public relations Edward L. Bernays |
| title_full_unstemmed | Public relations Edward L. Bernays |
| title_short | Public relations |
| title_sort | public relations |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031415752&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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