Relationship marketing in the digital age:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2019
|
| Series: | Routledge studies in marketing
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xx, 244 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 9781138310025 |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV046031345 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:33:17Z |
| institution | BVB |
| isbn | 9781138310025 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031413214 |
| oclc_num | 1083083602 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xx, 244 Seiten Illustrationen, Diagramme 23 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff New York ; London Routledge 2019 xx, 244 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing / (DE-627)091354323 / (DE-STW)19133-0 Innovation / (DE-627)091367840 / (DE-STW)10459-1 Beziehungsmarketing (DE-588)4789127-0 s DE-604 Steinhoff, Lena Verfasser (DE-588)1167192133 aut Erscheint auch als Online-Ausgabe 978-1-315-14358-3 DE-601 application/pdf http://www.gbv.de/dms/zbw/1048636860.pdf 2019-03-09 Inhaltsverzeichnis Inhaltsverzeichnis |
| spellingShingle | Palmatier, Robert W. Steinhoff, Lena Relationship marketing in the digital age Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4789127-0 |
| title | Relationship marketing in the digital age |
| title_auth | Relationship marketing in the digital age |
| title_exact_search | Relationship marketing in the digital age |
| title_full | Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff |
| title_fullStr | Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff |
| title_full_unstemmed | Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff |
| title_short | Relationship marketing in the digital age |
| title_sort | relationship marketing in the digital age |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Beziehungsmarketing |
| url | http://www.gbv.de/dms/zbw/1048636860.pdf |
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