Relationship marketing in the digital age:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2019
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xx, 244 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 9781138310025 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046031345 | ||
| 003 | DE-604 | ||
| 005 | 20190806 | ||
| 007 | t | ||
| 008 | 190703s2019 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781138310025 |c : hbk. (£115.00) |9 978-1-138-31002-5 | ||
| 035 | |a (OCoLC)1083083602 | ||
| 035 | |a (DE-599)GBV1048636860 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US |a xxk |c XA-GB | ||
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| 082 | 0 | |a 658.812 | |
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| 100 | 1 | |a Palmatier, Robert W. |e Verfasser |0 (DE-588)1081904445 |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing in the digital age |c Robert W. Palmatier and Lena Steinhoff |
| 264 | 1 | |a New York ; London |b Routledge |c 2019 | |
| 300 | |a xx, 244 Seiten |b Illustrationen, Diagramme |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in marketing | |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Beziehungsmarketing / (DE-627)091354323 / (DE-STW)19133-0 | |
| 653 | 0 | |a Innovation / (DE-627)091367840 / (DE-STW)10459-1 | |
| 689 | 0 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
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| 700 | 1 | |a Steinhoff, Lena |e Verfasser |0 (DE-588)1167192133 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-14358-3 |
| 856 | 4 | 2 | |m DE-601 |q application/pdf |u http://www.gbv.de/dms/zbw/1048636860.pdf |v 2019-03-09 |y Inhaltsverzeichnis |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031413214 | ||
Datensatz im Suchindex
| _version_ | 1804180282219167744 |
|---|---|
| any_adam_object | |
| author | Palmatier, Robert W. Steinhoff, Lena |
| author_GND | (DE-588)1081904445 (DE-588)1167192133 |
| author_facet | Palmatier, Robert W. Steinhoff, Lena |
| author_role | aut aut |
| author_sort | Palmatier, Robert W. |
| author_variant | r w p rw rwp l s ls |
| building | Verbundindex |
| bvnumber | BV046031345 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)1083083602 (DE-599)GBV1048636860 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046031345 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:33:17Z |
| institution | BVB |
| isbn | 9781138310025 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031413214 |
| oclc_num | 1083083602 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | xx, 244 Seiten Illustrationen, Diagramme 23 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff New York ; London Routledge 2019 xx, 244 Seiten Illustrationen, Diagramme 23 cm txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing / (DE-627)091354323 / (DE-STW)19133-0 Innovation / (DE-627)091367840 / (DE-STW)10459-1 Beziehungsmarketing (DE-588)4789127-0 s DE-604 Steinhoff, Lena Verfasser (DE-588)1167192133 aut Erscheint auch als Online-Ausgabe 978-1-315-14358-3 DE-601 application/pdf http://www.gbv.de/dms/zbw/1048636860.pdf 2019-03-09 Inhaltsverzeichnis Inhaltsverzeichnis |
| spellingShingle | Palmatier, Robert W. Steinhoff, Lena Relationship marketing in the digital age Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4789127-0 |
| title | Relationship marketing in the digital age |
| title_auth | Relationship marketing in the digital age |
| title_exact_search | Relationship marketing in the digital age |
| title_full | Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff |
| title_fullStr | Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff |
| title_full_unstemmed | Relationship marketing in the digital age Robert W. Palmatier and Lena Steinhoff |
| title_short | Relationship marketing in the digital age |
| title_sort | relationship marketing in the digital age |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Beziehungsmarketing |
| url | http://www.gbv.de/dms/zbw/1048636860.pdf |
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