Breaking down language and cultural barriers through contemporary global marketing strategies:
Unravelling hurdles to organizational sustainability by virtue of sharing and creating knowledge / Ana Martins, University of KwaZulu-Natal, South Africa, Orlando Pereira, University of Minho, Portugal, Isabel Martins, University of KwaZulu-Natal, South Africa -- Multilingualism as international mar...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext |
| Zusammenfassung: | Unravelling hurdles to organizational sustainability by virtue of sharing and creating knowledge / Ana Martins, University of KwaZulu-Natal, South Africa, Orlando Pereira, University of Minho, Portugal, Isabel Martins, University of KwaZulu-Natal, South Africa -- Multilingualism as international marketing strategy : exploring challenges in Nigerian companies' use of multilingual marketing communications / Floribert Endong, University of Calabar, Nigeria, Grace Eugenie Essoh, Department of Modern Languages and Translation Studies, UNICAL, Nigeria -- An entrepreneurship-based four-helix model to overcome language and cultural barriers / Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Spain -- Avatar-based management techniques for breaking down language and cultural barriers in modern Russian corporations / Vardan Mkrttchian, HHH University, Australia, Yulia Vertakova, Southwest State University, Russian Federation -- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522569817 |
| DOI: | 10.4018/978-1-5225-6980-0 |
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| language | English |
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| spelling | Breaking down language and cultural barriers through contemporary global marketing strategies Mehdi Khosrow-Pour Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Unravelling hurdles to organizational sustainability by virtue of sharing and creating knowledge / Ana Martins, University of KwaZulu-Natal, South Africa, Orlando Pereira, University of Minho, Portugal, Isabel Martins, University of KwaZulu-Natal, South Africa -- Multilingualism as international marketing strategy : exploring challenges in Nigerian companies' use of multilingual marketing communications / Floribert Endong, University of Calabar, Nigeria, Grace Eugenie Essoh, Department of Modern Languages and Translation Studies, UNICAL, Nigeria -- An entrepreneurship-based four-helix model to overcome language and cultural barriers / Jose Manuel Saiz-Alvarez, Tecnologico de Monterrey, Spain -- Avatar-based management techniques for breaking down language and cultural barriers in modern Russian corporations / Vardan Mkrttchian, HHH University, Australia, Yulia Vertakova, Southwest State University, Russian Federation -- Marketing International business enterprises / Management Diversity in the workplace Communication in marketing Communication in marketing fast Diversity in the workplace fast International business enterprises / Management fast Marketing fast Khosrowpour, Mehdi 1951- (DE-588)136769667 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-6980-0 Erscheint auch als Druck-Ausgabe, softcover 978-1-5225-9401-7 https://doi.org/10.4018/978-1-5225-6980-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Breaking down language and cultural barriers through contemporary global marketing strategies Marketing International business enterprises / Management Diversity in the workplace Communication in marketing Communication in marketing fast Diversity in the workplace fast International business enterprises / Management fast Marketing fast |
| title | Breaking down language and cultural barriers through contemporary global marketing strategies |
| title_auth | Breaking down language and cultural barriers through contemporary global marketing strategies |
| title_exact_search | Breaking down language and cultural barriers through contemporary global marketing strategies |
| title_full | Breaking down language and cultural barriers through contemporary global marketing strategies Mehdi Khosrow-Pour |
| title_fullStr | Breaking down language and cultural barriers through contemporary global marketing strategies Mehdi Khosrow-Pour |
| title_full_unstemmed | Breaking down language and cultural barriers through contemporary global marketing strategies Mehdi Khosrow-Pour |
| title_short | Breaking down language and cultural barriers through contemporary global marketing strategies |
| title_sort | breaking down language and cultural barriers through contemporary global marketing strategies |
| topic | Marketing International business enterprises / Management Diversity in the workplace Communication in marketing Communication in marketing fast Diversity in the workplace fast International business enterprises / Management fast Marketing fast |
| topic_facet | Marketing International business enterprises / Management Diversity in the workplace Communication in marketing |
| url | https://doi.org/10.4018/978-1-5225-6980-0 |
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