Digital business and e-commerce management:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taiprei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan
Pearson
2019
|
| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxxvii, 640 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292193335 |
Staff View
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Record in the Search Index
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| adam_text |
Preface About the authors Acknowledgements Publisher’s acknowledgements fr-PW. ,· xxvii xxviii ґ . ířfcR1 xiv XXV .-J) V \ Introduction 1 ) 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment 3 36 72 120 Ґ 1 l'b--—-------- \ Strategy and applications 177 ) J) V 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management 179 248 303 365 / ЙВіЭ Implementation V 9 Customer experience and service design 10 Managing digital businesstransformation and growth hacking Glossary Index 449 ) 450 522 609 623 |
| any_adam_object | 1 |
| author | Chaffey, Dave 1963- Arturi, Tanya Edmundson-Bird, David |
| author_GND | (DE-588)131879537 (DE-588)1190601206 (DE-588)1190601397 |
| author_facet | Chaffey, Dave 1963- Arturi, Tanya Edmundson-Bird, David |
| author_role | aut aut aut |
| author_sort | Chaffey, Dave 1963- |
| author_variant | d c dc t a ta d e b deb |
| building | Verbundindex |
| bvnumber | BV045951063 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5548.32 |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)1109104291 (DE-599)KXP1662783000 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
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| id | DE-604.BV045951063 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:09:21Z |
| institution | BVB |
| isbn | 9781292193335 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031333145 |
| oclc_num | 1109104291 |
| open_access_boolean | |
| owner | DE-706 DE-355 DE-BY-UBR DE-20 DE-703 DE-1050 DE-634 DE-739 DE-384 DE-M347 DE-1043 DE-573 DE-945 DE-898 DE-BY-UBR DE-2070s DE-188 DE-1102 DE-861 DE-862 DE-BY-FWS |
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| physical | xxxvii, 640 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Chaffey, Dave 1963- Arturi, Tanya Edmundson-Bird, David Digital business and e-commerce management Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4061963-1 (DE-588)4592128-3 |
| title | Digital business and e-commerce management |
| title_alt | E-business and e-commerce management |
| title_auth | Digital business and e-commerce management |
| title_exact_search | Digital business and e-commerce management |
| title_full | Digital business and e-commerce management Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| title_fullStr | Digital business and e-commerce management Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| title_full_unstemmed | Digital business and e-commerce management Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| title_short | Digital business and e-commerce management |
| title_sort | digital business and e commerce management |
| topic | Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Management Unternehmen Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031333145&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Indexes
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QR 760 C433(7) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |