Digital business and e-commerce management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taiprei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan
Pearson
2019
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxxvii, 640 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292193335 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV045951063 | ||
| 003 | DE-604 | ||
| 005 | 20221214 | ||
| 007 | t | ||
| 008 | 190625s2019 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781292193335 |c Broschur : £52.99 |9 978-1-292-19333-5 | ||
| 035 | |a (OCoLC)1109104291 | ||
| 035 | |a (DE-599)KXP1662783000 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-706 |a DE-355 |a DE-20 |a DE-703 |a DE-1050 |a DE-634 |a DE-739 |a DE-384 |a DE-M347 |a DE-1043 |a DE-573 |a DE-945 |a DE-898 |a DE-2070s |a DE-188 |a DE-1102 |a DE-861 |a DE-862 | ||
| 050 | 0 | |a HF5548.32 | |
| 082 | 0 | |a 658.8/72 | |
| 084 | |a ST 610 |0 (DE-625)143683: |2 rvk | ||
| 084 | |a QP 345 |0 (DE-625)141866: |2 rvk | ||
| 084 | |a QR 760 |0 (DE-625)142080: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Chaffey, Dave |d 1963- |e Verfasser |0 (DE-588)131879537 |4 aut | |
| 240 | 1 | 0 | |a E-business and e-commerce management |
| 245 | 1 | 0 | |a Digital business and e-commerce management |c Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| 250 | |a Seventh edition | ||
| 264 | 1 | |a Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taiprei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan |b Pearson |c 2019 | |
| 300 | |a xxxvii, 640 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Arturi, Tanya |e Verfasser |0 (DE-588)1190601206 |4 aut | |
| 700 | 1 | |a Edmundson-Bird, David |e Verfasser |0 (DE-588)1190601397 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-292-19336-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-292-19335-9 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031333145&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031333145 | |
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QR 760 C433(7) |
| DE-BY-FWS_katkey | 749571 |
| DE-BY-FWS_media_number | 083000521745 |
| _version_ | 1824555544628690944 |
| adam_text |
Preface About the authors Acknowledgements Publisher’s acknowledgements fr-PW. ,· xxvii xxviii ґ . ířfcR1 xiv XXV .-J) V \ Introduction 1 ) 1 Introduction to digital business 2 Opportunity analysis for digital business and e-commerce 3 Managing digital business infrastructure 4 Key issues in the digital environment 3 36 72 120 Ґ 1 l'b--—-------- \ Strategy and applications 177 ) J) V 5 Digital business strategy 6 Supply chain and demand 7 Digital marketing 8 Customer relationship management 179 248 303 365 / ЙВіЭ Implementation V 9 Customer experience and service design 10 Managing digital businesstransformation and growth hacking Glossary Index 449 ) 450 522 609 623 |
| any_adam_object | 1 |
| author | Chaffey, Dave 1963- Arturi, Tanya Edmundson-Bird, David |
| author_GND | (DE-588)131879537 (DE-588)1190601206 (DE-588)1190601397 |
| author_facet | Chaffey, Dave 1963- Arturi, Tanya Edmundson-Bird, David |
| author_role | aut aut aut |
| author_sort | Chaffey, Dave 1963- |
| author_variant | d c dc t a ta d e b deb |
| building | Verbundindex |
| bvnumber | BV045951063 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
| callnumber-sort | HF 45548.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ST 610 QP 345 QR 760 QP 650 |
| ctrlnum | (OCoLC)1109104291 (DE-599)KXP1662783000 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000008c 4500</leader><controlfield tag="001">BV045951063</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221214</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190625s2019 xxka||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292193335</subfield><subfield code="c">Broschur : £52.99</subfield><subfield code="9">978-1-292-19333-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1109104291</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1662783000</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5548.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 610</subfield><subfield code="0">(DE-625)143683:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 345</subfield><subfield code="0">(DE-625)141866:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 760</subfield><subfield code="0">(DE-625)142080:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chaffey, Dave</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131879537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">E-business and e-commerce management</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital business and e-commerce management</subfield><subfield code="c">Dave Chaffey, Tanya Hemphill, David Edmundson-Bird</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Seventh edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taiprei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan</subfield><subfield code="b">Pearson</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxxvii, 640 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arturi, Tanya</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1190601206</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Edmundson-Bird, David</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1190601397</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-292-19336-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-292-19335-9</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031333145&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031333145</subfield></datafield></record></collection> |
| id | DE-604.BV045951063 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:09:21Z |
| institution | BVB |
| isbn | 9781292193335 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031333145 |
| oclc_num | 1109104291 |
| open_access_boolean | |
| owner | DE-706 DE-355 DE-BY-UBR DE-20 DE-703 DE-1050 DE-634 DE-739 DE-384 DE-M347 DE-1043 DE-573 DE-945 DE-898 DE-BY-UBR DE-2070s DE-188 DE-1102 DE-861 DE-862 DE-BY-FWS |
| owner_facet | DE-706 DE-355 DE-BY-UBR DE-20 DE-703 DE-1050 DE-634 DE-739 DE-384 DE-M347 DE-1043 DE-573 DE-945 DE-898 DE-BY-UBR DE-2070s DE-188 DE-1102 DE-861 DE-862 DE-BY-FWS |
| physical | xxxvii, 640 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Chaffey, Dave 1963- Arturi, Tanya Edmundson-Bird, David Digital business and e-commerce management Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4061963-1 (DE-588)4592128-3 |
| title | Digital business and e-commerce management |
| title_alt | E-business and e-commerce management |
| title_auth | Digital business and e-commerce management |
| title_exact_search | Digital business and e-commerce management |
| title_full | Digital business and e-commerce management Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| title_fullStr | Digital business and e-commerce management Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| title_full_unstemmed | Digital business and e-commerce management Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| title_short | Digital business and e-commerce management |
| title_sort | digital business and e commerce management |
| topic | Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Management Unternehmen Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031333145&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT chaffeydave ebusinessandecommercemanagement AT arturitanya ebusinessandecommercemanagement AT edmundsonbirddavid ebusinessandecommercemanagement AT chaffeydave digitalbusinessandecommercemanagement AT arturitanya digitalbusinessandecommercemanagement AT edmundsonbirddavid digitalbusinessandecommercemanagement |
Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QR 760 C433(7) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |