Corporate social responsibility and strategic market positioning for organizational success:
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services
|
| Schlagworte: | |
| Zusammenfassung: | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"... |
| Beschreibung: | xvii, 301 Seiten Illustrationen |
| ISBN: | 9781522554097 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 020 | |a 9781522554097 |c hbk. |9 978-1-5225-5409-7 | ||
| 035 | |a (OCoLC)1109210684 | ||
| 035 | |a (DE-599)BVBBV045950686 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 245 | 1 | 0 | |a Corporate social responsibility and strategic market positioning for organizational success |c Carlton Brown (University of Plymouth, UK), Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan Univeristy, UK) |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2019] | |
| 300 | |a xvii, 301 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in Marketing, Customer Relationship Management, and E-Services | |
| 520 | |a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"... | ||
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Brown, Carlton |d 1986- |0 (DE-588)1163323691 |4 edt |4 aut | |
| 700 | 1 | |a Nwagbara, Uzoechi |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-5225-5410-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031332771 | ||
Datensatz im Suchindex
| _version_ | 1804180159879708672 |
|---|---|
| any_adam_object | |
| author | Brown, Carlton 1986- |
| author2 | Brown, Carlton 1986- Nwagbara, Uzoechi |
| author2_role | edt edt |
| author2_variant | c b cb u n un |
| author_GND | (DE-588)1163323691 |
| author_facet | Brown, Carlton 1986- Brown, Carlton 1986- Nwagbara, Uzoechi |
| author_role | aut |
| author_sort | Brown, Carlton 1986- |
| author_variant | c b cb |
| building | Verbundindex |
| bvnumber | BV045950686 |
| callnumber-first | H - Social Science |
| callnumber-label | HD60 |
| callnumber-raw | HD60 |
| callnumber-search | HD60 |
| callnumber-sort | HD 260 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 150 QP 320 |
| ctrlnum | (OCoLC)1109210684 (DE-599)BVBBV045950686 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045950686 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:31:20Z |
| institution | BVB |
| isbn | 9781522554097 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031332771 |
| oclc_num | 1109210684 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | xvii, 301 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in Marketing, Customer Relationship Management, and E-Services |
| spelling | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown (University of Plymouth, UK), Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan Univeristy, UK) Hershey, PA IGI Global [2019] xvii, 301 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"... Social responsibility of business Success in business Brown, Carlton 1986- (DE-588)1163323691 edt aut Nwagbara, Uzoechi edt Erscheint auch als Online-Ausgabe 978-1-5225-5410-3 |
| spellingShingle | Brown, Carlton 1986- Corporate social responsibility and strategic market positioning for organizational success Social responsibility of business Success in business |
| title | Corporate social responsibility and strategic market positioning for organizational success |
| title_auth | Corporate social responsibility and strategic market positioning for organizational success |
| title_exact_search | Corporate social responsibility and strategic market positioning for organizational success |
| title_full | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown (University of Plymouth, UK), Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan Univeristy, UK) |
| title_fullStr | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown (University of Plymouth, UK), Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan Univeristy, UK) |
| title_full_unstemmed | Corporate social responsibility and strategic market positioning for organizational success Carlton Brown (University of Plymouth, UK), Uzoechi Nwagbara (Sunderland University, UK & Cardiff Metropolitan Univeristy, UK) |
| title_short | Corporate social responsibility and strategic market positioning for organizational success |
| title_sort | corporate social responsibility and strategic market positioning for organizational success |
| topic | Social responsibility of business Success in business |
| topic_facet | Social responsibility of business Success in business |
| work_keys_str_mv | AT browncarlton corporatesocialresponsibilityandstrategicmarketpositioningfororganizationalsuccess AT nwagbarauzoechi corporatesocialresponsibilityandstrategicmarketpositioningfororganizationalsuccess |