Globalizing Asian religions: management and marketing
This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fi...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2019]
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| Schriftenreihe: | Global Asia
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 URL des Erstveröffentlichers |
| Zusammenfassung: | This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Mai 2019) |
| Beschreibung: | 1 Online-Ressource (379 Seiten) |
| ISBN: | 9789048531097 |
| DOI: | 10.1515/9789048531097 |
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| spelling | Globalizing Asian religions management and marketing Tamasin Ramsay, Wendy Smith, Hirochika Nakamaki, Louella Matsunaga Amsterdam Amsterdam University Press [2019] © 2019 1 Online-Ressource (379 Seiten) txt rdacontent c rdamedia cr rdacarrier Global Asia Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Mai 2019) This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions In Englisch RELIGION / Religion, Politics & State bisacsh Cults Asia Marketing Cults Asia Management (DE-588)4037278-9 gnd rswk-swf Religion (DE-588)4049396-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Asien (DE-588)4003217-6 g Religion (DE-588)4049396-9 s Globalisierung (DE-588)4557997-0 s Management (DE-588)4037278-9 s DE-604 Matsunaga, Louella 1959- (DE-588)1224707893 edt Nakamaki, Hirochika 1947- (DE-588)172589789 edt Ramsay, Tamasin 1969- (DE-588)1224709055 edt Smith, Wendy 1951- (DE-588)1127273337 edt https://doi.org/10.1515/9789048531097 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Globalizing Asian religions management and marketing RELIGION / Religion, Politics & State bisacsh Cults Asia Marketing Cults Asia Management (DE-588)4037278-9 gnd Religion (DE-588)4049396-9 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4049396-9 (DE-588)4557997-0 (DE-588)4003217-6 (DE-588)4143413-4 |
| title | Globalizing Asian religions management and marketing |
| title_auth | Globalizing Asian religions management and marketing |
| title_exact_search | Globalizing Asian religions management and marketing |
| title_full | Globalizing Asian religions management and marketing Tamasin Ramsay, Wendy Smith, Hirochika Nakamaki, Louella Matsunaga |
| title_fullStr | Globalizing Asian religions management and marketing Tamasin Ramsay, Wendy Smith, Hirochika Nakamaki, Louella Matsunaga |
| title_full_unstemmed | Globalizing Asian religions management and marketing Tamasin Ramsay, Wendy Smith, Hirochika Nakamaki, Louella Matsunaga |
| title_short | Globalizing Asian religions |
| title_sort | globalizing asian religions management and marketing |
| title_sub | management and marketing |
| topic | RELIGION / Religion, Politics & State bisacsh Cults Asia Marketing Cults Asia Management (DE-588)4037278-9 gnd Religion (DE-588)4049396-9 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | RELIGION / Religion, Politics & State Cults Asia Marketing Cults Asia Management Religion Globalisierung Asien Aufsatzsammlung |
| url | https://doi.org/10.1515/9789048531097 |
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