Influencer-Marketing: Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | German |
| Published: |
Roetgen
Dr. Erwin Lammenett
2019
|
| Edition: | 3. Aufl. |
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | 279 Seiten Illustrationen, Diagramme |
| ISBN: | 9781092508940 198586004X |
Staff View
MARC
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| 246 | 1 | 3 | |a Influencer Marketing |
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| author | Lammenett, Erwin 1964- |
| author2 | Schmitz, Ann-Katrin Koschorreck, Kai |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| edition | 3. Aufl. |
| format | Book |
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| id | DE-604.BV045942887 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:31:06Z |
| institution | BVB |
| isbn | 9781092508940 198586004X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031325104 |
| oclc_num | 1105596204 |
| open_access_boolean | |
| owner | DE-Aug4 DE-M347 DE-898 DE-BY-UBR |
| owner_facet | DE-Aug4 DE-M347 DE-898 DE-BY-UBR |
| physical | 279 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Dr. Erwin Lammenett |
| record_format | marc |
| spelling | Lammenett, Erwin 1964- Verfasser (DE-588)124846017 aut Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck Influencer Marketing 3. Aufl. Roetgen Dr. Erwin Lammenett 2019 279 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s DE-604 Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s Schmitz, Ann-Katrin ctb Koschorreck, Kai ctb |
| spellingShingle | Lammenett, Erwin 1964- Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4005203-5 |
| title | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_alt | Influencer Marketing |
| title_auth | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_exact_search | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_full | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| title_fullStr | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| title_full_unstemmed | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| title_short | Influencer-Marketing |
| title_sort | influencer marketing strategie konzept umsetzung chancen potenziale risiken |
| title_sub | Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| topic | Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Online-Marketing Social Media Marketing Verbraucherverhalten Beeinflussung |
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