Influencer-Marketing: Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Roetgen
Dr. Erwin Lammenett
2019
|
| Ausgabe: | 3. Aufl. |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 279 Seiten Illustrationen, Diagramme |
| ISBN: | 9781092508940 198586004X |
Internformat
MARC
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| 100 | 1 | |a Lammenett, Erwin |d 1964- |e Verfasser |0 (DE-588)124846017 |4 aut | |
| 245 | 1 | 0 | |a Influencer-Marketing |b Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |c Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| 246 | 1 | 3 | |a Influencer Marketing |
| 250 | |a 3. Aufl. | ||
| 264 | 1 | |a Roetgen |b Dr. Erwin Lammenett |c 2019 | |
| 300 | |a 279 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
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| 700 | 1 | |a Koschorreck, Kai |4 ctb | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Lammenett, Erwin 1964- |
| author2 | Schmitz, Ann-Katrin Koschorreck, Kai |
| author2_role | ctb ctb |
| author2_variant | a k s aks k k kk |
| author_GND | (DE-588)124846017 |
| author_facet | Lammenett, Erwin 1964- Schmitz, Ann-Katrin Koschorreck, Kai |
| author_role | aut |
| author_sort | Lammenett, Erwin 1964- |
| author_variant | e l el |
| building | Verbundindex |
| bvnumber | BV045942887 |
| classification_rvk | QP 611 QW 300 QP 650 QP 600 |
| ctrlnum | (OCoLC)1105596204 (DE-599)BVBBV045942887 |
| dewey-full | 658.872 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 658.802 |
| dewey-search | 658.872 658.802 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. Aufl. |
| format | Book |
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| id | DE-604.BV045942887 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:31:06Z |
| institution | BVB |
| isbn | 9781092508940 198586004X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031325104 |
| oclc_num | 1105596204 |
| open_access_boolean | |
| owner | DE-Aug4 DE-M347 DE-898 DE-BY-UBR |
| owner_facet | DE-Aug4 DE-M347 DE-898 DE-BY-UBR |
| physical | 279 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Dr. Erwin Lammenett |
| record_format | marc |
| spelling | Lammenett, Erwin 1964- Verfasser (DE-588)124846017 aut Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck Influencer Marketing 3. Aufl. Roetgen Dr. Erwin Lammenett 2019 279 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s DE-604 Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s Schmitz, Ann-Katrin ctb Koschorreck, Kai ctb |
| spellingShingle | Lammenett, Erwin 1964- Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4005203-5 |
| title | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_alt | Influencer Marketing |
| title_auth | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_exact_search | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_full | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| title_fullStr | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| title_full_unstemmed | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck |
| title_short | Influencer-Marketing |
| title_sort | influencer marketing strategie konzept umsetzung chancen potenziale risiken |
| title_sub | Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| topic | Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Online-Marketing Social Media Marketing Verbraucherverhalten Beeinflussung |
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