Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as wel...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill Education
[2019]
|
| Ausgabe: | Revised and expanded third edition |
| Schlagworte: | |
| Zusammenfassung: | "This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover |
| Beschreibung: | xvii, 296 Seiten Illustrationen, Diagramme 23 cm |
| ISBN: | 9781260453287 1260453286 |
Internformat
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| 245 | 1 | 0 | |a Likeable social media |b how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |c Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| 250 | |a Revised and expanded third edition | ||
| 264 | 1 | |a New York |b McGraw-Hill Education |c [2019] | |
| 300 | |a xvii, 296 Seiten |b Illustrationen, Diagramme |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most | |
| 520 | 3 | |a "This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover | |
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Datensatz im Suchindex
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| author | Kerpen, Dave |
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| building | Verbundindex |
| bvnumber | BV045940655 |
| classification_rvk | QP 631 |
| contents | Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most |
| ctrlnum | (OCoLC)1105595804 (DE-599)BVBBV045940655 |
| discipline | Wirtschaftswissenschaften |
| edition | Revised and expanded third edition |
| format | Book |
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| id | DE-604.BV045940655 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:22:39Z |
| institution | BVB |
| isbn | 9781260453287 1260453286 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031322915 |
| oclc_num | 1105595804 |
| open_access_boolean | |
| owner | DE-573 DE-862 DE-BY-FWS |
| owner_facet | DE-573 DE-862 DE-BY-FWS |
| physical | xvii, 296 Seiten Illustrationen, Diagramme 23 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | McGraw-Hill Education |
| record_format | marc |
| spellingShingle | Kerpen, Dave Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most Kommunikationsstrategie (DE-588)4201794-4 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4144679-3 |
| title | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| title_auth | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| title_exact_search | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| title_full | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| title_fullStr | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| title_full_unstemmed | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| title_short | Likeable social media |
| title_sort | likeable social media how to delight your customers create an irresistible brand and be generally amazing on all social networks that matter |
| title_sub | how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Kommunikationsstrategie Soziale Software Online-Marketing Markenpolitik |
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THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 631 K39(3) |
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| Exemplar 1 | ausleihbar Verfügbar Bestellen |