Religion - marketing's unwitting godparent: a case study of coffee branding and consumer loyalty
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Baden-Baden
Nomos
2019
|
| Ausgabe: | 1st edition |
| Schriftenreihe: | Media and religion
volume 3 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (281 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783845298818 |
| DOI: | 10.5771/9783845298818 |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV045938082 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:42:39Z |
| institution | BVB |
| isbn | 9783845298818 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031320378 |
| oclc_num | 1104937561 |
| open_access_boolean | |
| owner | DE-B1533 DE-Ef29 DE-525 DE-12 DE-634 DE-1052 DE-521 DE-1043 DE-1102 DE-1046 DE-1047 DE-1841 DE-858 DE-Bo133 DE-Aug4 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-860 DE-861 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 DE-2070s DE-Re13 DE-BY-UBR DE-M483 DE-1949 DE-150 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-B1533 DE-Ef29 DE-525 DE-12 DE-634 DE-1052 DE-521 DE-1043 DE-1102 DE-1046 DE-1047 DE-1841 DE-858 DE-Bo133 DE-Aug4 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-860 DE-861 DE-188 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 DE-2070s DE-Re13 DE-BY-UBR DE-M483 DE-1949 DE-150 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (281 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-1-NOL ZDB-1-NRL ZDB-1-NSW ZDB-18-NRE ZDB-1-NOLG ZDB-1-NSW19 ebook UBT_Einzelkauf_2020 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Nomos |
| record_format | marc |
| series | Media and religion |
| series2 | Media and religion |
| spellingShingle | Ulrich, Michael Leo Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Media and religion Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Religiöse Sprache (DE-588)4049386-6 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Religiosität (DE-588)4049428-7 gnd Religion Motiv (DE-588)4207560-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4049386-6 (DE-588)4014606-6 (DE-588)4049428-7 (DE-588)4207560-9 (DE-588)4065541-6 (DE-588)4113937-9 |
| title | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty |
| title_auth | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty |
| title_exact_search | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty |
| title_full | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich |
| title_fullStr | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich |
| title_full_unstemmed | Religion - marketing's unwitting godparent a case study of coffee branding and consumer loyalty Michael Leo Ulrich |
| title_short | Religion - marketing's unwitting godparent |
| title_sort | religion marketing s unwitting godparent a case study of coffee branding and consumer loyalty |
| title_sub | a case study of coffee branding and consumer loyalty |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Religiöse Sprache (DE-588)4049386-6 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Religiosität (DE-588)4049428-7 gnd Religion Motiv (DE-588)4207560-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kommunikationsstrategie Marketing Religiöse Sprache Empirische Sozialforschung Religiosität Religion Motiv Werbung Hochschulschrift |
| url | https://doi.org/10.5771/9783845298818 |
| volume_link | (DE-604)BV045938263 |
| work_keys_str_mv | AT ulrichmichaelleo religionmarketingsunwittinggodparentacasestudyofcoffeebrandingandconsumerloyalty |