The new NDP: moderation, modernization, and political marketing
"The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success--becoming the Official Opposition under Jack Layton's leadership. Thro...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Vancouver ; Toronto
UBC Press
[2019]
|
| Schriftenreihe: | Communication, strategy, and politics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success--becoming the Official Opposition under Jack Layton's leadership. Through interviews with operatives, analyses of platforms, and surveys of NDP members, voters, and MPs, David McGrane argues that the party's electoral success during the Layton years was a direct result of the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media."-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiv, 390 Seiten Diagramme |
| ISBN: | 9780774860468 9780774860451 |
Internformat
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| 520 | 3 | |a "The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success--becoming the Official Opposition under Jack Layton's leadership. Through interviews with operatives, analyses of platforms, and surveys of NDP members, voters, and MPs, David McGrane argues that the party's electoral success during the Layton years was a direct result of the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media."-- | |
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Datensatz im Suchindex
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| adam_text | Contents List of Figures and Tables Acknowledgments List of Abbreviations Introduction ix xiii xv 3 i Ferment in the Party: The Federal NDP, 2000-03 24 շ The Rise of Party Headquarters: Internal Party Organization 40 3 Imposing Discipline and Order: The NDP inside the House of Commons 89 4 Dare to Dream: Campaign Strategies, 2000-15 123 5 Continuity and Change: The Ideology and Policies of the NDP 177 6 Stealing Market Share: Electoral Market Segmentation and the NDP, 2000-11 212 7 Heartbreak· NDP Voter Behaviour and the 2015 Federal Election 275 8 Which Way Now? 319 Appendix A: List of Semi-Structured Interviews 338 Appendix B: Canadian Election Studies, 2000-11 ; and Ipsos-Reid Exit Polls, 2006-11 343 Appendix C: 2015 Canadian Federal Election Panel Survey on Social Democracy 355 Notes 365 References 371 Index 384
|
| any_adam_object | 1 |
| author | McGrane, David |
| author_GND | (DE-588)1037051068 |
| author_facet | McGrane, David |
| author_role | aut |
| author_sort | McGrane, David |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV045931195 |
| classification_rvk | MG 72360 |
| ctrlnum | (OCoLC)1119082387 (DE-599)BVBBV045931195 |
| dewey-full | 324.27107 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.27107 |
| dewey-search | 324.27107 |
| dewey-sort | 3324.27107 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| id | DE-604.BV045931195 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:30:42Z |
| institution | BVB |
| isbn | 9780774860468 9780774860451 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031313643 |
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| physical | xiv, 390 Seiten Diagramme |
| publishDate | 2019 |
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| spelling | McGrane, David Verfasser (DE-588)1037051068 aut The new NDP moderation, modernization, and political marketing David McGrane Vancouver ; Toronto UBC Press [2019] xiv, 390 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Communication, strategy, and politics Includes bibliographical references and index "The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success--becoming the Official Opposition under Jack Layton's leadership. Through interviews with operatives, analyses of platforms, and surveys of NDP members, voters, and MPs, David McGrane argues that the party's electoral success during the Layton years was a direct result of the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada's NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media."-- New Democratic Party New Democratic Party Kanada (DE-588)3015782-1 gnd rswk-swf Marketing / Political aspects / Canada Political campaigns / Canada Political parties / Canada New Democratic Party Kanada (DE-588)3015782-1 b DE-604 Erscheint auch als Online-Ausgabe, PDF 978-0-7748-6047-5 Erscheint auch als Online-Ausgabe, EPUB 978-0-7748-6048-2 Erscheint auch als Online-Ausgabe, Kindle 978-0-7748-6049-9 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031313643&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McGrane, David The new NDP moderation, modernization, and political marketing New Democratic Party New Democratic Party Kanada (DE-588)3015782-1 gnd Marketing / Political aspects / Canada Political campaigns / Canada Political parties / Canada |
| subject_GND | (DE-588)3015782-1 |
| title | The new NDP moderation, modernization, and political marketing |
| title_auth | The new NDP moderation, modernization, and political marketing |
| title_exact_search | The new NDP moderation, modernization, and political marketing |
| title_full | The new NDP moderation, modernization, and political marketing David McGrane |
| title_fullStr | The new NDP moderation, modernization, and political marketing David McGrane |
| title_full_unstemmed | The new NDP moderation, modernization, and political marketing David McGrane |
| title_short | The new NDP |
| title_sort | the new ndp moderation modernization and political marketing |
| title_sub | moderation, modernization, and political marketing |
| topic | New Democratic Party New Democratic Party Kanada (DE-588)3015782-1 gnd Marketing / Political aspects / Canada Political campaigns / Canada Political parties / Canada |
| topic_facet | New Democratic Party New Democratic Party Kanada Marketing / Political aspects / Canada Political campaigns / Canada Political parties / Canada |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031313643&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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