Myth in modern media management and marketing:
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext |
| Zusammenfassung: | "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522591023 |
| DOI: | 10.4018/978-1-5225-9100-9 |
Internformat
MARC
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| 245 | 1 | 0 | |a Myth in modern media management and marketing |c Jan Kreft, Sylwia Kuczamer-Kłopotowska, Anna Kalinowska-Żeleźnik |
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| 505 | 8 | |a Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong | |
| 520 | |a "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- | ||
| 650 | 4 | |a Mass media / Management | |
| 650 | 4 | |a Mass media / Marketing | |
| 650 | 7 | |a Mass media / Management |2 fast | |
| 650 | 7 | |a Mass media / Marketing |2 fast | |
| 700 | 1 | |a Kreft, Jan |4 edt | |
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| 700 | 1 | |a Kalinowska-Żeleźnik, Anna |4 edt | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV045921869 |
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| contents | Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong |
| ctrlnum | (OCoLC)1104880081 (DE-599)BVBBV045921869 |
| doi_str_mv | 10.4018/978-1-5225-9100-9 |
| format | Electronic eBook |
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| id | DE-604.BV045921869 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522591023 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031304332 |
| oclc_num | 1104880081 |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
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| spelling | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Kłopotowska, Anna Kalinowska-Żeleźnik Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- Mass media / Management Mass media / Marketing Mass media / Management fast Mass media / Marketing fast Kreft, Jan edt Kuczamer-Kłopotowska, Sylwia edt Kalinowska-Żeleźnik, Anna edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-9100-9 Erscheint auch als Druck-Ausgabe, softcover 978-1-5225-9101-6 https://doi.org/10.4018/978-1-5225-9100-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Myth in modern media management and marketing Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong Mass media / Management Mass media / Marketing Mass media / Management fast Mass media / Marketing fast |
| title | Myth in modern media management and marketing |
| title_auth | Myth in modern media management and marketing |
| title_exact_search | Myth in modern media management and marketing |
| title_full | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Kłopotowska, Anna Kalinowska-Żeleźnik |
| title_fullStr | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Kłopotowska, Anna Kalinowska-Żeleźnik |
| title_full_unstemmed | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Kłopotowska, Anna Kalinowska-Żeleźnik |
| title_short | Myth in modern media management and marketing |
| title_sort | myth in modern media management and marketing |
| topic | Mass media / Management Mass media / Marketing Mass media / Management fast Mass media / Marketing fast |
| topic_facet | Mass media / Management Mass media / Marketing |
| url | https://doi.org/10.4018/978-1-5225-9100-9 |
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