The Essence of Scenarios: Learning from the Shell Experience
In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or "scenarios," Shell aimed to avoid the false assumption that the fu...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2014]
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| Online-Zugang: | FHA01 FKE01 FLA01 UPA01 UBG01 FAW01 FAB01 FCO01 Volltext |
| Zusammenfassung: | In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or "scenarios," Shell aimed to avoid the false assumption that the future would look much like the present-an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jan 2019) |
| Beschreibung: | 1 online resource |
| ISBN: | 9789048522095 |
| DOI: | 10.1515/9789048522095 |
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| spelling | Kupers, Roland Verfasser aut The Essence of Scenarios Learning from the Shell Experience Roland Kupers, Angela Wilkinson Amsterdam Amsterdam University Press [2014] © 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jan 2019) In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or "scenarios," Shell aimed to avoid the false assumption that the future would look much like the present-an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise In English Strategic planning Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Strategische Planung (DE-588)4309237-8 s Strategisches Management (DE-588)4124261-0 s Multinationales Unternehmen (DE-588)4075092-9 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Wilkinson, Angela aut https://doi.org/10.1515/9789048522095 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kupers, Roland Wilkinson, Angela The Essence of Scenarios Learning from the Shell Experience Strategic planning Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4124261-0 (DE-588)4309237-8 (DE-588)4037278-9 |
| title | The Essence of Scenarios Learning from the Shell Experience |
| title_auth | The Essence of Scenarios Learning from the Shell Experience |
| title_exact_search | The Essence of Scenarios Learning from the Shell Experience |
| title_full | The Essence of Scenarios Learning from the Shell Experience Roland Kupers, Angela Wilkinson |
| title_fullStr | The Essence of Scenarios Learning from the Shell Experience Roland Kupers, Angela Wilkinson |
| title_full_unstemmed | The Essence of Scenarios Learning from the Shell Experience Roland Kupers, Angela Wilkinson |
| title_short | The Essence of Scenarios |
| title_sort | the essence of scenarios learning from the shell experience |
| title_sub | Learning from the Shell Experience |
| topic | Strategic planning Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Strategic planning Multinationales Unternehmen Strategisches Management Strategische Planung Management |
| url | https://doi.org/10.1515/9789048522095 |
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