Predicting trends and building strategies for consumer engagement in retail environments:
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"... |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522578574 |
| DOI: | 10.4018/978-1-5225-7856-7 |
Internformat
MARC
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| 245 | 1 | 0 | |a Predicting trends and building strategies for consumer engagement in retail environments |c Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522578574 |
| language | English |
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| publishDate | 2019 |
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| publisher | IGI Global |
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| spelling | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"... Retail trade Consumer behavior Marketing research (DE-588)4143413-4 Aufsatzsammlung gnd-content Granata, Giuseppe 1965- (DE-588)1186723106 edt Tartaglione, Andrea Moretta 1971- edt Tsiakis, Theodosios 1978- (DE-588)1098166892 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-7856-7 https://doi.org/10.4018/978-1-5225-7856-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Predicting trends and building strategies for consumer engagement in retail environments Retail trade Consumer behavior Marketing research |
| subject_GND | (DE-588)4143413-4 |
| title | Predicting trends and building strategies for consumer engagement in retail environments |
| title_auth | Predicting trends and building strategies for consumer engagement in retail environments |
| title_exact_search | Predicting trends and building strategies for consumer engagement in retail environments |
| title_full | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis |
| title_fullStr | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis |
| title_full_unstemmed | Predicting trends and building strategies for consumer engagement in retail environments Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis |
| title_short | Predicting trends and building strategies for consumer engagement in retail environments |
| title_sort | predicting trends and building strategies for consumer engagement in retail environments |
| topic | Retail trade Consumer behavior Marketing research |
| topic_facet | Retail trade Consumer behavior Marketing research Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-5225-7856-7 |
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