Alphabet: the becoming of Google
History -- Economic profile -- Political profile -- Cultural profile
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2019
|
| Schriftenreihe: | Global media giants
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | History -- Economic profile -- Political profile -- Cultural profile "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet"-- |
| Beschreibung: | 118 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367197346 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804180090595049472 |
|---|---|
| adam_text | Contents List ofIllustrations vi 1 Introduction 1 2 History 20 3 Economic Profile 41 4 Political Profile 62 5 Cultural Profile 86 6 Conclusion HO Index 115
Alphabet Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the par ent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the some times inscrutable world of Google, ideal for students, scholars, and research ers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.
|
| any_adam_object | 1 |
| author | Lee, Micky ca. 20./21. Jh |
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| author_facet | Lee, Micky ca. 20./21. Jh |
| author_role | aut |
| author_sort | Lee, Micky ca. 20./21. Jh |
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| dewey-ones | 338 - Production |
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| dewey-search | 338.7/61025040973 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV045915197 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:30:14Z |
| institution | BVB |
| isbn | 9780367197346 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031297712 |
| oclc_num | 1108328869 |
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| physical | 118 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Global media giants |
| spelling | Lee, Micky ca. 20./21. Jh. Verfasser (DE-588)1147394539 aut Alphabet the becoming of Google Micky Lee New York ; London Routledge 2019 118 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Global media giants History -- Economic profile -- Political profile -- Cultural profile "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet"-- Google LLC (DE-588)10122609-3 gnd rswk-swf Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Alphabet Inc Google LLC (DE-588)10122609-3 b Unternehmenspolitik (DE-588)4078610-9 s DE-604 Erscheint auch als Online-Ausgabe 978-0-429-24293-9 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031297712&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031297712&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Lee, Micky ca. 20./21. Jh Alphabet the becoming of Google Google LLC (DE-588)10122609-3 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| subject_GND | (DE-588)10122609-3 (DE-588)4078610-9 |
| title | Alphabet the becoming of Google |
| title_auth | Alphabet the becoming of Google |
| title_exact_search | Alphabet the becoming of Google |
| title_full | Alphabet the becoming of Google Micky Lee |
| title_fullStr | Alphabet the becoming of Google Micky Lee |
| title_full_unstemmed | Alphabet the becoming of Google Micky Lee |
| title_short | Alphabet |
| title_sort | alphabet the becoming of google |
| title_sub | the becoming of Google |
| topic | Google LLC (DE-588)10122609-3 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| topic_facet | Google LLC Unternehmenspolitik |
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