Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxi, 277 Seiten Illustrationen |
| ISBN: | 9783030119102 |
Internformat
MARC
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| 008 | 190606s2019 a||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)1104665436 | ||
| 035 | |a (DE-599)BVBBV045914991 | ||
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| 041 | 0 | |a eng | |
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| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 0 | |a Rajagopal |d 1957- |e Verfasser |0 (DE-588)136385303 |4 aut | |
| 245 | 1 | 0 | |a Contemporary Marketing Strategy |b Analyzing Consumer Behavior to Drive Managerial Decision Making |c Rajagopal |
| 246 | 1 | 0 | |a behaviour |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c [2019] | |
| 300 | |a xxi, 277 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Business Strategy/Leadership | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Leadership | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-031297508 | ||
Datensatz im Suchindex
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| author | Rajagopal 1957- |
| author_GND | (DE-588)136385303 |
| author_facet | Rajagopal 1957- |
| author_role | aut |
| author_sort | Rajagopal 1957- |
| author_variant | r |
| building | Verbundindex |
| bvnumber | BV045914991 |
| classification_rvk | QP 600 QW 300 |
| ctrlnum | (OCoLC)1104665436 (DE-599)BVBBV045914991 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045914991 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:30:14Z |
| institution | BVB |
| isbn | 9783030119102 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031297508 |
| oclc_num | 1104665436 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xxi, 277 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Rajagopal 1957- Verfasser (DE-588)136385303 aut Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal behaviour Cham Palgrave Macmillan [2019] xxi, 277 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Business Strategy/Leadership Leadership Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Online-Ausgabe 978-3-030-11911-9 DE-601 application/pdf http://www.gbv.de/dms/zbw/1049311809.pdf 2019-03-09 Inhaltsverzeichnis Inhaltsverzeichnis |
| spellingShingle | Rajagopal 1957- Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Marketing Business Strategy/Leadership Leadership Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4062644-1 |
| title | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making |
| title_alt | behaviour |
| title_auth | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making |
| title_exact_search | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making |
| title_full | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal |
| title_fullStr | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal |
| title_full_unstemmed | Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal |
| title_short | Contemporary Marketing Strategy |
| title_sort | contemporary marketing strategy analyzing consumer behavior to drive managerial decision making |
| title_sub | Analyzing Consumer Behavior to Drive Managerial Decision Making |
| topic | Marketing Business Strategy/Leadership Leadership Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Business Strategy/Leadership Leadership Marketingstrategie Verbraucherverhalten |
| url | http://www.gbv.de/dms/zbw/1049311809.pdf |
| work_keys_str_mv | AT rajagopal contemporarymarketingstrategyanalyzingconsumerbehaviortodrivemanagerialdecisionmaking AT rajagopal behaviour |