Konsumrituale als strategisches Marketinginstrument:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer VS
[2019]
|
| Schriftenreihe: | essentials
|
| Schlagworte: | |
| Online-Zugang: | ASH01 BFB01 BFP01 BTU01 BTW01 EFN01 FAN01 FCO01 FHA01 FHM01 FHN01 FHR01 FKE01 FLA01 FWS01 FWS02 HTW01 HWR01 KSH02 KSH03 TUM01 UBA01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (X, 51 Seiten) |
| ISBN: | 9783658265021 |
| DOI: | 10.1007/978-3-658-26502-1 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045913670 | ||
| 003 | DE-604 | ||
| 005 | 20201104 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190606s2019 |||| o||u| ||||||ger d | ||
| 020 | |a 9783658265021 |c Online |9 978-3-658-26502-1 | ||
| 024 | 7 | |a 10.1007/978-3-658-26502-1 |2 doi | |
| 035 | |a (ZDB-2-SZR)9783658265021 | ||
| 035 | |a (OCoLC)1129937314 | ||
| 035 | |a (DE-599)BVBBV045913670 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-355 |a DE-860 |a DE-19 |a DE-83 |a DE-858 |a DE-Aug4 |a DE-898 |a DE-1949 |a DE-473 |a DE-29 |a DE-20 |a DE-862 |a DE-92 |a DE-525 |a DE-522 |a DE-384 |a DE-706 |a DE-91 |a DE-M483 |a DE-188 |a DE-859 |a DE-523 |a DE-863 |a DE-824 |a DE-2070s |a DE-B1533 |a DE-1052 |a DE-M347 |a DE-703 |a DE-1102 |a DE-739 |a DE-634 |a DE-526 |a DE-11 | ||
| 082 | 0 | |a 302.2 |2 23 | |
| 084 | |a JUR 000 |2 stub | ||
| 084 | |a SOZ 000 |2 stub | ||
| 100 | 1 | |a Roslon, Michael |d 1980- |e Verfasser |0 (DE-588)141090707 |4 aut | |
| 245 | 1 | 0 | |a Konsumrituale als strategisches Marketinginstrument |c Michael Roslon |
| 264 | 1 | |a Wiesbaden |b Springer VS |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 1 Online-Ressource (X, 51 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a essentials | |
| 650 | 4 | |a Communication Studies | |
| 650 | 4 | |a Media Sociology | |
| 650 | 4 | |a Methodology of the Social Sciences | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Market Research/Competitive Intelligence | |
| 650 | 4 | |a Social sciences / Methodology | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Market research | |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Konsumsoziologie |0 (DE-588)7704263-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 2 | |a Konsumsoziologie |0 (DE-588)7704263-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-26501-4 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-658-26502-1 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-SZR | ||
| 940 | 1 | |q ZDB-2-SZR_2019 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031296206 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l ASH01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l BFB01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l BFP01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l BTU01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l BTW01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l EFN01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FAN01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FCO01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FHA01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FHM01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FHN01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FHR01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FKE01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FLA01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FWS01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l FWS02 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l HTW01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l HWR01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l KSH02 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l KSH03 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l TUM01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBA01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBG01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBM01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBR01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBT01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBW01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UBY01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UEI01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UER01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-26502-1 |l UPA01 |p ZDB-2-SZR |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 726227 |
|---|---|
| _version_ | 1824554849061044224 |
| any_adam_object | |
| author | Roslon, Michael 1980- |
| author_GND | (DE-588)141090707 |
| author_facet | Roslon, Michael 1980- |
| author_role | aut |
| author_sort | Roslon, Michael 1980- |
| author_variant | m r mr |
| building | Verbundindex |
| bvnumber | BV045913670 |
| classification_tum | JUR 000 SOZ 000 |
| collection | ZDB-2-SZR |
| ctrlnum | (ZDB-2-SZR)9783658265021 (OCoLC)1129937314 (DE-599)BVBBV045913670 |
| dewey-full | 302.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2 |
| dewey-search | 302.2 |
| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Rechtswissenschaft Soziologie |
| doi_str_mv | 10.1007/978-3-658-26502-1 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05144nmm a2200937zc 4500</leader><controlfield tag="001">BV045913670</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201104 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190606s2019 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658265021</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-658-26502-1</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-658-26502-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-SZR)9783658265021</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1129937314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045913670</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1949</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-M483</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-B1533</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">JUR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SOZ 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Roslon, Michael</subfield><subfield code="d">1980-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141090707</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Konsumrituale als strategisches Marketinginstrument</subfield><subfield code="c">Michael Roslon</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer VS</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (X, 51 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">essentials</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication Studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Media Sociology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Methodology of the Social Sciences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Research/Competitive Intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social sciences / Methodology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Konsumsoziologie</subfield><subfield code="0">(DE-588)7704263-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Konsumsoziologie</subfield><subfield code="0">(DE-588)7704263-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-26501-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SZR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SZR_2019</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031296206</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">ASH01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">BFP01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">EFN01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">KSH02</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">KSH03</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBA01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-26502-1</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SZR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045913670 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:18Z |
| institution | BVB |
| isbn | 9783658265021 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031296206 |
| oclc_num | 1129937314 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-19 DE-BY-UBM DE-83 DE-858 DE-Aug4 DE-898 DE-BY-UBR DE-1949 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-525 DE-522 DE-384 DE-706 DE-91 DE-BY-TUM DE-M483 DE-188 DE-859 DE-523 DE-863 DE-BY-FWS DE-824 DE-2070s DE-B1533 DE-1052 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-526 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-19 DE-BY-UBM DE-83 DE-858 DE-Aug4 DE-898 DE-BY-UBR DE-1949 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-525 DE-522 DE-384 DE-706 DE-91 DE-BY-TUM DE-M483 DE-188 DE-859 DE-523 DE-863 DE-BY-FWS DE-824 DE-2070s DE-B1533 DE-1052 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-526 DE-11 |
| physical | 1 Online-Ressource (X, 51 Seiten) |
| psigel | ZDB-2-SZR ZDB-2-SZR_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer VS |
| record_format | marc |
| series2 | essentials |
| spellingShingle | Roslon, Michael 1980- Konsumrituale als strategisches Marketinginstrument Communication Studies Media Sociology Methodology of the Social Sciences Consumer Behavior Market Research/Competitive Intelligence Social sciences / Methodology Motivation research (Marketing) Market research Verbraucherforschung (DE-588)4187567-9 gnd Marketing (DE-588)4037589-4 gnd Konsumsoziologie (DE-588)7704263-3 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4037589-4 (DE-588)7704263-3 |
| title | Konsumrituale als strategisches Marketinginstrument |
| title_auth | Konsumrituale als strategisches Marketinginstrument |
| title_exact_search | Konsumrituale als strategisches Marketinginstrument |
| title_full | Konsumrituale als strategisches Marketinginstrument Michael Roslon |
| title_fullStr | Konsumrituale als strategisches Marketinginstrument Michael Roslon |
| title_full_unstemmed | Konsumrituale als strategisches Marketinginstrument Michael Roslon |
| title_short | Konsumrituale als strategisches Marketinginstrument |
| title_sort | konsumrituale als strategisches marketinginstrument |
| topic | Communication Studies Media Sociology Methodology of the Social Sciences Consumer Behavior Market Research/Competitive Intelligence Social sciences / Methodology Motivation research (Marketing) Market research Verbraucherforschung (DE-588)4187567-9 gnd Marketing (DE-588)4037589-4 gnd Konsumsoziologie (DE-588)7704263-3 gnd |
| topic_facet | Communication Studies Media Sociology Methodology of the Social Sciences Consumer Behavior Market Research/Competitive Intelligence Social sciences / Methodology Motivation research (Marketing) Market research Verbraucherforschung Marketing Konsumsoziologie |
| url | https://doi.org/10.1007/978-3-658-26502-1 |
| work_keys_str_mv | AT roslonmichael konsumritualealsstrategischesmarketinginstrument |