How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Kogan Page
2019
|
| Ausgabe: | Sixth edition |
| Schriftenreihe: | Creating success
|
| Schlagworte: | |
| Beschreibung: | IX, 177 Seiten |
| ISBN: | 9780749484835 0749484837 9780749498832 0749498838 |
Internformat
MARC
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| 245 | 1 | 0 | |a How to write a marketing plan |b define your strategy, plan effectively and reach your marketing goals |c John Westwood |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a London ; New York |b Kogan Page |c 2019 | |
| 300 | |a IX, 177 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
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| 653 | 0 | |a Marketing / Management | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Careers / General | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 653 | 0 | |a SELF-HELP / Personal Growth / General | |
| 653 | 0 | |a Marketing / Management | |
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Datensatz im Suchindex
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| author_GND | (DE-588)1011306735 |
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| author_sort | Westwood, John 1947- |
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| building | Verbundindex |
| bvnumber | BV045911913 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)1107350875 (DE-599)BVBBV045911913 |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV045911913 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:30:08Z |
| institution | BVB |
| isbn | 9780749484835 0749484837 9780749498832 0749498838 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031294467 |
| oclc_num | 1107350875 |
| open_access_boolean | |
| owner | DE-1050 DE-1049 DE-Eb1 |
| owner_facet | DE-1050 DE-1049 DE-Eb1 |
| physical | IX, 177 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Creating success |
| spelling | Westwood, John 1947- Verfasser (DE-588)1011306735 aut How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood Sixth edition London ; New York Kogan Page 2019 IX, 177 Seiten txt rdacontent n rdamedia nc rdacarrier Creating success Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing / Management BUSINESS & ECONOMICS / Careers / General BUSINESS & ECONOMICS / Marketing / General SELF-HELP / Personal Growth / General Marketing (DE-588)4037589-4 s Marketingkonzept (DE-588)4120696-4 s Strategische Planung (DE-588)4309237-8 s DE-604 Online version Westwood, John, 1947- author How to write a marketing plan Sixth edition London ; New York : Kogan Page Limited, 2019 9780749486167 |
| spellingShingle | Westwood, John 1947- How to write a marketing plan define your strategy, plan effectively and reach your marketing goals Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4037589-4 (DE-588)4120696-4 |
| title | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_auth | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_exact_search | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals |
| title_full | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood |
| title_fullStr | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood |
| title_full_unstemmed | How to write a marketing plan define your strategy, plan effectively and reach your marketing goals John Westwood |
| title_short | How to write a marketing plan |
| title_sort | how to write a marketing plan define your strategy plan effectively and reach your marketing goals |
| title_sub | define your strategy, plan effectively and reach your marketing goals |
| topic | Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Strategische Planung Marketing Marketingkonzept |
| work_keys_str_mv | AT westwoodjohn howtowriteamarketingplandefineyourstrategyplaneffectivelyandreachyourmarketinggoals |