Employer branding for the hospitality and tourism industry: finding and keeping talent
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve o...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Publishing
2019
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1050 DE-M347 DE-M347 DE-92 DE-859 DE-863 DE-862 DE-523 DE-91 DE-473 DE-19 DE-355 DE-703 DE-703 DE-20 DE-706 DE-824 DE-824 DE-29 DE-739 DE-1046 Volltext |
| Zusammenfassung: | This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector |
| Beschreibung: | 1 Online-Ressource (xii, 196 Seiten) |
| ISBN: | 9781789730692 |
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| 505 | 8 | |a Intro; Contents; List of Figures; List of Tables; Introduction; About the Author; Acknowledgements; Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry; Introduction; Background; Employer Branding: A Different Approach; Employer Branding Advantages; Importance of Employer Branding; Process and Involvement in Employer Branding; Next Step in the Process; What is Next?; Stronger Employee Engagement; Implementing Employer Branding in the Hospitality and Tourism Industry; Examples of Employer Branding in the Hospitality and Tourism Industry | |
| 505 | 8 | |a Chapter 2: Employer Branding -- A Historical PerspectiveIntroduction; Origins of Employer Branding; Use of the Term Employer Brand; Managing an Employer Brand and Talent; Finding and Keeping Talent; How Micro-Managing can Negatively Impact an Employer Brand; Impact of Employer Branding; Employer Branding in the Hospitality and Tourism Industry; The Importance of Alumni in Employer Branding; Chapter 3: Sustainability and Employer Branding; Introduction; Sustainability; Sustainability in the Hospitality and Tourism Industry; Sustainable Human Resources Management; Diversity and Inclusion | |
| 505 | 8 | |a Examples of CSR in the IndustryConclusions; Chapter 4: Hospitableness in Human Resources Management; Introduction; Background; Hospitality and Hospitableness; Hospitableness in HRM; Example from Practice; Servant Leadership in HRM; A Vision on HRM in the Hospitality and Tourism Industry; Practices of Hospitableness in HRM; More Hospitableness Examples from the Industry; Negative Cases Where H&H in HRM Seems Absent; Inner Work-Life Balance; Conclusion; Chapter 5: Pelican Hotels & Resorts' Considerations for the Future; Introduction; Background and Profile; Further Developing the Brand | |
| 505 | 8 | |a Next PhaseInternal-External Brand Alignment; More to Deal With; Brand Strategy Effectiveness; PHR's Diversity Stand; Management Commitment to Diversity; Teamwork Culture; Conclusion; Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel; Introduction; Background; Organisation Identity and Branding; Internal Branding; Talent Management and Phases of Life; Conclusions; Phases of Implementing Internal Branding at the Sanctuary Hotel; Chapter 7: Culture Influencing Employer Branding; Introduction; Background; Culture Differences and Hofstede; Other Comparisons of Cultures | |
| 505 | 8 | |a Cultures Netherlands and Thailand ComparedIndividual Employee Cultural Differences and Case Study; Alignment of Employees' Perceptions with the Employer Intentions; Employees' Employer Brand Perception and Cultural Differences; Suggestions for the Hotels; Chapter 8: Developing Employer Branding in Pegasus Hotel; Introduction; Background; Recognising and Retaining Talent; Employer Branding and EVP; Finding Out About Employer Branding and the EVP in the Pegasus Hotel; Results: Employer Branding and EVP in the Pegasus Hotel; Recruiting Employees and Recognising Talent | |
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| contents | Intro; Contents; List of Figures; List of Tables; Introduction; About the Author; Acknowledgements; Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry; Introduction; Background; Employer Branding: A Different Approach; Employer Branding Advantages; Importance of Employer Branding; Process and Involvement in Employer Branding; Next Step in the Process; What is Next?; Stronger Employee Engagement; Implementing Employer Branding in the Hospitality and Tourism Industry; Examples of Employer Branding in the Hospitality and Tourism Industry Chapter 2: Employer Branding -- A Historical PerspectiveIntroduction; Origins of Employer Branding; Use of the Term Employer Brand; Managing an Employer Brand and Talent; Finding and Keeping Talent; How Micro-Managing can Negatively Impact an Employer Brand; Impact of Employer Branding; Employer Branding in the Hospitality and Tourism Industry; The Importance of Alumni in Employer Branding; Chapter 3: Sustainability and Employer Branding; Introduction; Sustainability; Sustainability in the Hospitality and Tourism Industry; Sustainable Human Resources Management; Diversity and Inclusion Examples of CSR in the IndustryConclusions; Chapter 4: Hospitableness in Human Resources Management; Introduction; Background; Hospitality and Hospitableness; Hospitableness in HRM; Example from Practice; Servant Leadership in HRM; A Vision on HRM in the Hospitality and Tourism Industry; Practices of Hospitableness in HRM; More Hospitableness Examples from the Industry; Negative Cases Where H&H in HRM Seems Absent; Inner Work-Life Balance; Conclusion; Chapter 5: Pelican Hotels & Resorts' Considerations for the Future; Introduction; Background and Profile; Further Developing the Brand Next PhaseInternal-External Brand Alignment; More to Deal With; Brand Strategy Effectiveness; PHR's Diversity Stand; Management Commitment to Diversity; Teamwork Culture; Conclusion; Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel; Introduction; Background; Organisation Identity and Branding; Internal Branding; Talent Management and Phases of Life; Conclusions; Phases of Implementing Internal Branding at the Sanctuary Hotel; Chapter 7: Culture Influencing Employer Branding; Introduction; Background; Culture Differences and Hofstede; Other Comparisons of Cultures Cultures Netherlands and Thailand ComparedIndividual Employee Cultural Differences and Case Study; Alignment of Employees' Perceptions with the Employer Intentions; Employees' Employer Brand Perception and Cultural Differences; Suggestions for the Hotels; Chapter 8: Developing Employer Branding in Pegasus Hotel; Introduction; Background; Recognising and Retaining Talent; Employer Branding and EVP; Finding Out About Employer Branding and the EVP in the Pegasus Hotel; Results: Employer Branding and EVP in the Pegasus Hotel; Recruiting Employees and Recognising Talent |
| ctrlnum | (OCoLC)1104877934 (DE-599)BVBBV045910588 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
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| id | DE-604.BV045910588 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:52Z |
| institution | BVB |
| isbn | 9781789730692 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031293181 |
| oclc_num | 1104877934 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (xii, 196 Seiten) |
| psigel | ZDB-30-PQE ZDB-55-BME ZDB-4-NLEBK ZDB-1-EPB ZDB-55-BME19 ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE FHM01_Einzelkauf ZDB-4-NLEBK FKE_PDA_NLEBK_kauf ZDB-55-BME ZDB-55-BME19 ZDB-55-BME UER_Paketkauf_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Emerald Publishing |
| record_format | marc |
| spellingShingle | Gehrels, Sjoerd Employer branding for the hospitality and tourism industry finding and keeping talent Intro; Contents; List of Figures; List of Tables; Introduction; About the Author; Acknowledgements; Chapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry; Introduction; Background; Employer Branding: A Different Approach; Employer Branding Advantages; Importance of Employer Branding; Process and Involvement in Employer Branding; Next Step in the Process; What is Next?; Stronger Employee Engagement; Implementing Employer Branding in the Hospitality and Tourism Industry; Examples of Employer Branding in the Hospitality and Tourism Industry Chapter 2: Employer Branding -- A Historical PerspectiveIntroduction; Origins of Employer Branding; Use of the Term Employer Brand; Managing an Employer Brand and Talent; Finding and Keeping Talent; How Micro-Managing can Negatively Impact an Employer Brand; Impact of Employer Branding; Employer Branding in the Hospitality and Tourism Industry; The Importance of Alumni in Employer Branding; Chapter 3: Sustainability and Employer Branding; Introduction; Sustainability; Sustainability in the Hospitality and Tourism Industry; Sustainable Human Resources Management; Diversity and Inclusion Examples of CSR in the IndustryConclusions; Chapter 4: Hospitableness in Human Resources Management; Introduction; Background; Hospitality and Hospitableness; Hospitableness in HRM; Example from Practice; Servant Leadership in HRM; A Vision on HRM in the Hospitality and Tourism Industry; Practices of Hospitableness in HRM; More Hospitableness Examples from the Industry; Negative Cases Where H&H in HRM Seems Absent; Inner Work-Life Balance; Conclusion; Chapter 5: Pelican Hotels & Resorts' Considerations for the Future; Introduction; Background and Profile; Further Developing the Brand Next PhaseInternal-External Brand Alignment; More to Deal With; Brand Strategy Effectiveness; PHR's Diversity Stand; Management Commitment to Diversity; Teamwork Culture; Conclusion; Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel; Introduction; Background; Organisation Identity and Branding; Internal Branding; Talent Management and Phases of Life; Conclusions; Phases of Implementing Internal Branding at the Sanctuary Hotel; Chapter 7: Culture Influencing Employer Branding; Introduction; Background; Culture Differences and Hofstede; Other Comparisons of Cultures Cultures Netherlands and Thailand ComparedIndividual Employee Cultural Differences and Case Study; Alignment of Employees' Perceptions with the Employer Intentions; Employees' Employer Brand Perception and Cultural Differences; Suggestions for the Hotels; Chapter 8: Developing Employer Branding in Pegasus Hotel; Introduction; Background; Recognising and Retaining Talent; Employer Branding and EVP; Finding Out About Employer Branding and the EVP in the Pegasus Hotel; Results: Employer Branding and EVP in the Pegasus Hotel; Recruiting Employees and Recognising Talent Hospitality industry / Personnel management Tourism / Personnel management Hospitality industry / Management Tourism / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourismus (DE-588)4018406-7 gnd Personalentwicklung (DE-588)4121465-1 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4121465-1 |
| title | Employer branding for the hospitality and tourism industry finding and keeping talent |
| title_auth | Employer branding for the hospitality and tourism industry finding and keeping talent |
| title_exact_search | Employer branding for the hospitality and tourism industry finding and keeping talent |
| title_full | Employer branding for the hospitality and tourism industry finding and keeping talent Sjoerd Gehrels, Stenden Hotel Management School, The Netherlands |
| title_fullStr | Employer branding for the hospitality and tourism industry finding and keeping talent Sjoerd Gehrels, Stenden Hotel Management School, The Netherlands |
| title_full_unstemmed | Employer branding for the hospitality and tourism industry finding and keeping talent Sjoerd Gehrels, Stenden Hotel Management School, The Netherlands |
| title_short | Employer branding for the hospitality and tourism industry |
| title_sort | employer branding for the hospitality and tourism industry finding and keeping talent |
| title_sub | finding and keeping talent |
| topic | Hospitality industry / Personnel management Tourism / Personnel management Hospitality industry / Management Tourism / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Tourismus (DE-588)4018406-7 gnd Personalentwicklung (DE-588)4121465-1 gnd |
| topic_facet | Hospitality industry / Personnel management Tourism / Personnel management Hospitality industry / Management Tourism / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Tourismus Personalentwicklung |
| url | https://www.emerald.com/insight/publication/doi/10.1108/9781789730692 |
| work_keys_str_mv | AT gehrelssjoerd employerbrandingforthehospitalityandtourismindustryfindingandkeepingtalent |