Strategic retail management and brand management: trends, tactics, and examples
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter Oldenbourg
[2021]
|
| Schriftenreihe: | De Gruyter Studium
|
| Schlagworte: | |
| Online-Zugang: | DE-1043 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-860 DE-1049 DE-863 DE-862 DE-473 DE-706 DE-945 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (IX, 447 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783110543827 9783110543957 |
| DOI: | 10.1515/9783110543827 |
Internformat
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| author | Berger-Grabner, Doris |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045909832 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-27T04:00:29Z |
| institution | BVB |
| institution_GND | (DE-588)1065492103 |
| isbn | 9783110543827 9783110543957 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031292457 |
| oclc_num | 1190913397 |
| open_access_boolean | |
| owner | DE-29 DE-92 DE-706 DE-M347 DE-573 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1028 DE-898 DE-BY-UBR DE-945 DE-1049 DE-11 |
| owner_facet | DE-29 DE-92 DE-706 DE-M347 DE-573 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-1046 DE-858 DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1028 DE-898 DE-BY-UBR DE-945 DE-1049 DE-11 |
| physical | 1 Online-Ressource (IX, 447 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-23-DGG ZDB-23-DBV ZDB-23-OLW ZDB-23-DBV19 ZDB-23-DBV21 ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DBV ZDB-23-DBV21 ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG ZDB-23-DBV ZDB-23-DBV19 ZDB-23-DBV UER_Paketkauf_2021 ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| series2 | De Gruyter Studium |
| spellingShingle | Berger-Grabner, Doris Strategic retail management and brand management trends, tactics, and examples Einzelhandelsbetrieb (DE-588)4013974-8 gnd Management (DE-588)4037278-9 gnd Marketing-Mix (DE-588)4168908-2 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Electronic Shopping (DE-588)4215399-2 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4037278-9 (DE-588)4168908-2 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4215399-2 |
| title | Strategic retail management and brand management trends, tactics, and examples |
| title_auth | Strategic retail management and brand management trends, tactics, and examples |
| title_exact_search | Strategic retail management and brand management trends, tactics, and examples |
| title_full | Strategic retail management and brand management trends, tactics, and examples Doris Berger-Grabner |
| title_fullStr | Strategic retail management and brand management trends, tactics, and examples Doris Berger-Grabner |
| title_full_unstemmed | Strategic retail management and brand management trends, tactics, and examples Doris Berger-Grabner |
| title_short | Strategic retail management and brand management |
| title_sort | strategic retail management and brand management trends tactics and examples |
| title_sub | trends, tactics, and examples |
| topic | Einzelhandelsbetrieb (DE-588)4013974-8 gnd Management (DE-588)4037278-9 gnd Marketing-Mix (DE-588)4168908-2 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Electronic Shopping (DE-588)4215399-2 gnd |
| topic_facet | Einzelhandelsbetrieb Management Marketing-Mix Einzelhandel Strategisches Management Markenpolitik Electronic Shopping |
| url | https://doi.org/10.1515/9783110543827 |
| work_keys_str_mv | AT bergergrabnerdoris strategicretailmanagementandbrandmanagementtrendstacticsandexamples AT degruyteroldenbourg strategicretailmanagementandbrandmanagementtrendstacticsandexamples |