Economics for business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford, UK
Oxford University Press
[2019]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxiv, 389 Seiten Diagramme, Karten |
| ISBN: | 9780198786030 |
Internformat
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
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| adam_text | Detailed contents w How to use this book Önüne Resources xvi xviii Acknowtedgements xx Dedication xxi List of Business insight features xxii 1. 2. What is a business? Business case 1 Managing a business 2 What are your empfoyees busy doing? З Legat forms of business 4 Managing the transformation process 7 What do managers do? 8 The economy and the transformation process 10 The rotes of a manager 13 Why managers and economists have a tot in common 14 How might economists and managers approach probtems differentty? 17 Summary 18 Key teaming points 18 Business case extension questions 18 Quick questions 19 Mission and objectives Business case 20 Mission 22 Objectives 23 Profit as an objective 24 Other objectives 28 Witt managers reatty maximize profits? 33 Ownership and objectives 35 Corporate social· responsibitity 37 Summary 39 Key teaming points 39 Business case extension questions 40 Quick questions 40
3. [4. Į 5. Managing demand 41 Business case 41 What is demand? 43 A demand curve 45 The price elasticity of demand and pricing 50 What determines the price etasticity of demand? 56 The impact of technotogy on price sensitivity 60 Shifts in demand 61 The marketing mix 73 Summary 75 Key Learning points 75 Business case extension questions 75 Quick questions 77 Managing costs 78 Business case 78 Introduction 79 Fixed and variable costs 83 Labour productivity 92 Total·, marginal·, and average costs 100 Controlling costs in a business 106 Economies of scaÍe 109 Summary 116 Key teaming points 117 Business case extension questions 117 Quick questions 118 How markets work 119 Business case 120 Introduction 120 Market forces 121 A demand curve 123 A supply curve 124 Changes in market conditions 129 How much will· the equiUbrium price and quantity change with a change in market conditions? 134
6. Does the price mechanism work? 135 Secondary markets 136 Summary 139 Key teaming points 139 Business case extension questions 139 Quick questions 140 Labour market Business case 141 Labour 142 How much shoutd you pay your emptoyees? 143 The demand for labour 146 Emptoyment decisions 146 Productivity and pay 148 How to increase Labour productivity 148 The suppty of Labour 150 The reservation wage 151 Market forces 153 Changes in market conditions 154 MonopoLy and monopsony 156 Why do Labour costs matter? 158 EmpLoyment and costs 159 Why does productivity matter? 161 Trade unions 161 Gender equality 167 The earnings of senior staff 168 Minimum wage 170 The effect of a minimum wage 170 Government influences on pay 171 Summary 173 Key Learning points 173 Business case extension questions 173 Quick questions 174
7. 8. 175 Do markets work? Business case 1/3 Competitive markets 17? Can markets be trusted? 1?8 Buffer stocks 18П Externatities 182 The effect of externalities 183 Public goods 188 Asymmetric information 189 Too big to fail 189 What actions can governments taketo intervene in markets? 191 How might government intervention 194 affectyour business? Should the government intervene in markets? 195 Summary 196 Key learning points 197 Business case extension questions 197 Quick questions 197 Different market forms Business case 199 Understanding markets 201 Competitive markets 204 Who is your competition? 205 Business case 206 Perfect competition 207 Short-run and long-run equilibrium in perfectly competitive markets 209 How to prevent entry into a market 210 Monopoly 214 Oligopoly 219 Monopolistic competition 225 Contestable markets 227 Niche markets շշց Pricing strategies շշց Summary 222 Key learning points շշշ Business case extension questions շցշ Quick questions
Г 9. Strategie planning and the economy 234 J Business case 235 What is meant by strategy? 236 Features of strategic decisions 237 Forms of strategy 238 Strategies and risk 240 How you might choose a strategy 241 Strategic ptanning 242 The economy and the macro-economic environment 246 SWOT anatysis 247 Strategic positioning 250 Strategic decision makers 251 Why does the strategy of a business matter? 253 Strategic ptanning and economic forecasting 253 Emergent strategy vs. ptanned 254 Summary 255 Key teaming points 255 Business case extension questions 256 Quick questions 256 Í10. Strategies for growth 257 ] Business case 257 How do we measure the growth of a business? 259 Why do businesses want to grow? 261 Forms of business growth 262 Franchising 266 Taking over another business 267 External vs. internat growth 268 Growth and profit 270 Stages of growth 271 Summary 273 Key teaming points 274 Business case extension questions 274 Quick questions 274
11. Analysing the macro-economic environment 275 Business case Introduction to the macro-economic environment 977 Gross domestic product (GDP) 228 Inflation 283 Interest rates Unemployment 2^8 99Ճ Exchange rate 2^ Summary 301 Key learning points 301 Business case extension questions 301 Quick questions 302 12. Government macro-economic policy and business Business case 304 Government objectives and policies 305 Government fiscal policy 306 The government s budget position 306 The multiplier 308 Taxation 310 Paying benefits 311 Deficit and debt 315 Government policy and business 316 What can businesses do to influence government policy? 317 What is meant by monetary policy? 319 What determines the actions the Bank of England will take? 319 Quantitative easing 322 Exchange rate policy 324 Supply side policies 325 What determines how the government intervenes? 330 Summary 331 Key learning points 333 Business case extension questions 334 Quick questions 334
13. Global business 335 Business case 335 Global business 337 Entering overseas markets 338 Managing global supply chains 340 The benefits of trade to your business 343 UK trade 345 The exchange rate and your business 347 What is protectionism? 350 Why do some countries restrict trade? 351 What is the impact on a business facing protectionist measures? 353 Why do countries join trade agreements? 354 Brexit 354 Summary 356 Key learning points 356 Business case extension questions 357 Quick questions 357 Answers to questions 358 Data sources 375 Index 379
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-04T04:01:33Z |
| institution | BVB |
| isbn | 9780198786030 |
| language | English |
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| physical | xxiv, 389 Seiten Diagramme, Karten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Oxford University Press |
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| spellingShingle | Gillespie, Andrew Economics for business Unternehmen (DE-588)4061963-1 gnd Wirtschaftstheorie (DE-588)4079351-5 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4079351-5 (DE-588)4069402-1 (DE-588)4123623-3 |
| title | Economics for business |
| title_auth | Economics for business |
| title_exact_search | Economics for business |
| title_full | Economics for business Andrew Gillespie |
| title_fullStr | Economics for business Andrew Gillespie |
| title_full_unstemmed | Economics for business Andrew Gillespie |
| title_short | Economics for business |
| title_sort | economics for business |
| topic | Unternehmen (DE-588)4061963-1 gnd Wirtschaftstheorie (DE-588)4079351-5 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Unternehmen Wirtschaftstheorie Betriebswirtschaftslehre Lehrbuch |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QC 072 G478 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |