The strategic digital media entrepreneur:
"The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley Blackwell
2019
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media.... [The authors] provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottet media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin"---Back cover Understanding the basics of digital entrepreneurship. Gutenberg to Zuckerberg ; The story behind the numbers ; What is a company worth? ; The transformed competitive landscape -- Creating sustainable strategies and business models. A strategy for dealing with the new business imperatives ; Defining a unique value proposition ; Understanding customer relationships in a digital world ; Reaching current and new customers ; Competing in a networked world ; Investing in key assets and capabilities -- Leadership in a time of change. Entrepreneurial leadership and culture ; What the future holds -- How to use the complementary instructional website |
| Beschreibung: | Auf dem Cover: "With website" Includes bibliographical references (pages 209-240) and index |
| Beschreibung: | xiii, 256 Seiten Illustrationen 26 cm |
| ISBN: | 9781119218036 9781119218043 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045898821 | ||
| 003 | DE-604 | ||
| 005 | 20211029 | ||
| 007 | t | ||
| 008 | 190524s2019 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781119218036 |c Hardback |9 978-1-119-21803-6 | ||
| 020 | |a 9781119218043 |c Paperback |9 978-1-119-21804-3 | ||
| 035 | |a (OCoLC)1103521298 | ||
| 035 | |a (DE-599)GBV1042443149 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-1102 |a DE-M382 | ||
| 082 | 0 | |a 658.4/21 |2 23 | |
| 084 | |a 85.30 |2 bkl | ||
| 100 | 1 | |a Abernathy, Penelope Muse |d 1951- |e Verfasser |0 (DE-588)1056882131 |4 aut | |
| 245 | 1 | 0 | |a The strategic digital media entrepreneur |c Penelope Muse Abernathy, JoAnn Sciarrino |
| 250 | |a First published | ||
| 264 | 1 | |a Hoboken, New Jersey |b Wiley Blackwell |c 2019 | |
| 300 | |a xiii, 256 Seiten |b Illustrationen |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auf dem Cover: "With website" | ||
| 500 | |a Includes bibliographical references (pages 209-240) and index | ||
| 520 | 3 | |a "The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media.... [The authors] provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottet media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin"---Back cover | |
| 520 | 3 | |a Understanding the basics of digital entrepreneurship. Gutenberg to Zuckerberg ; The story behind the numbers ; What is a company worth? ; The transformed competitive landscape -- Creating sustainable strategies and business models. A strategy for dealing with the new business imperatives ; Defining a unique value proposition ; Understanding customer relationships in a digital world ; Reaching current and new customers ; Competing in a networked world ; Investing in key assets and capabilities -- Leadership in a time of change. Entrepreneurial leadership and culture ; What the future holds -- How to use the complementary instructional website | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entrepreneurship |0 (DE-588)7588126-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Digitale Medien / (DE-627)671702815 / (DE-STW)29322-5 | |
| 653 | 0 | |a Geschäftsmodell / (DE-627)091363071 / (DE-STW)20468-1 | |
| 653 | 0 | |a Entrepreneurship / (DE-627)091396670 / (DE-STW)27358-1 | |
| 653 | 0 | |a Strategisches Management / (DE-627)091393116 / (DE-STW)18029-0 | |
| 689 | 0 | 0 | |a Entrepreneurship |0 (DE-588)7588126-3 |D s |
| 689 | 0 | 1 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Sciarrino, JoAnn |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, Obook |t The strategic digital media entrepreneur |b First edition |d Hoboken, NJ : Wiley Blackwell, 2019 |h Online Ressource |z 111921808X |z 9781119218081 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-119-21805-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-119-21806-7 |
| 856 | 4 | 2 | |m DE-601 |q application/pdf |u http://www.gbv.de/dms/weimar/toc/1042443149_toc.pdf |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031281685 | ||
Datensatz im Suchindex
| _version_ | 1804180060929785856 |
|---|---|
| any_adam_object | |
| author | Abernathy, Penelope Muse 1951- Sciarrino, JoAnn |
| author_GND | (DE-588)1056882131 |
| author_facet | Abernathy, Penelope Muse 1951- Sciarrino, JoAnn |
| author_role | aut aut |
| author_sort | Abernathy, Penelope Muse 1951- |
| author_variant | p m a pm pma j s js |
| building | Verbundindex |
| bvnumber | BV045898821 |
| ctrlnum | (OCoLC)1103521298 (DE-599)GBV1042443149 |
| dewey-full | 658.4/21 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/21 |
| dewey-search | 658.4/21 |
| dewey-sort | 3658.4 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03756nam a2200553 c 4500</leader><controlfield tag="001">BV045898821</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211029 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190524s2019 xxua||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119218036</subfield><subfield code="c">Hardback</subfield><subfield code="9">978-1-119-21803-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119218043</subfield><subfield code="c">Paperback</subfield><subfield code="9">978-1-119-21804-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1103521298</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV1042443149</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-M382</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/21</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.30</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Abernathy, Penelope Muse</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1056882131</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The strategic digital media entrepreneur</subfield><subfield code="c">Penelope Muse Abernathy, JoAnn Sciarrino</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First published</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley Blackwell</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 256 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Auf dem Cover: "With website"</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 209-240) and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media.... [The authors] provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottet media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin"---Back cover</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Understanding the basics of digital entrepreneurship. Gutenberg to Zuckerberg ; The story behind the numbers ; What is a company worth? ; The transformed competitive landscape -- Creating sustainable strategies and business models. A strategy for dealing with the new business imperatives ; Defining a unique value proposition ; Understanding customer relationships in a digital world ; Reaching current and new customers ; Competing in a networked world ; Investing in key assets and capabilities -- Leadership in a time of change. Entrepreneurial leadership and culture ; What the future holds -- How to use the complementary instructional website</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entrepreneurship</subfield><subfield code="0">(DE-588)7588126-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Digitale Medien / (DE-627)671702815 / (DE-STW)29322-5</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Geschäftsmodell / (DE-627)091363071 / (DE-STW)20468-1</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Entrepreneurship / (DE-627)091396670 / (DE-STW)27358-1</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategisches Management / (DE-627)091393116 / (DE-STW)18029-0</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Entrepreneurship</subfield><subfield code="0">(DE-588)7588126-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sciarrino, JoAnn</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, Obook</subfield><subfield code="t">The strategic digital media entrepreneur</subfield><subfield code="b">First edition</subfield><subfield code="d">Hoboken, NJ : Wiley Blackwell, 2019</subfield><subfield code="h">Online Ressource</subfield><subfield code="z">111921808X</subfield><subfield code="z">9781119218081</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-119-21805-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-119-21806-7</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DE-601</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://www.gbv.de/dms/weimar/toc/1042443149_toc.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031281685</subfield></datafield></record></collection> |
| id | DE-604.BV045898821 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:29:46Z |
| institution | BVB |
| isbn | 9781119218036 9781119218043 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031281685 |
| oclc_num | 1103521298 |
| open_access_boolean | |
| owner | DE-1102 DE-M382 |
| owner_facet | DE-1102 DE-M382 |
| physical | xiii, 256 Seiten Illustrationen 26 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Wiley Blackwell |
| record_format | marc |
| spelling | Abernathy, Penelope Muse 1951- Verfasser (DE-588)1056882131 aut The strategic digital media entrepreneur Penelope Muse Abernathy, JoAnn Sciarrino First published Hoboken, New Jersey Wiley Blackwell 2019 xiii, 256 Seiten Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier Auf dem Cover: "With website" Includes bibliographical references (pages 209-240) and index "The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media.... [The authors] provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottet media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin"---Back cover Understanding the basics of digital entrepreneurship. Gutenberg to Zuckerberg ; The story behind the numbers ; What is a company worth? ; The transformed competitive landscape -- Creating sustainable strategies and business models. A strategy for dealing with the new business imperatives ; Defining a unique value proposition ; Understanding customer relationships in a digital world ; Reaching current and new customers ; Competing in a networked world ; Investing in key assets and capabilities -- Leadership in a time of change. Entrepreneurial leadership and culture ; What the future holds -- How to use the complementary instructional website Strategisches Management (DE-588)4124261-0 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Digitale Medien / (DE-627)671702815 / (DE-STW)29322-5 Geschäftsmodell / (DE-627)091363071 / (DE-STW)20468-1 Entrepreneurship / (DE-627)091396670 / (DE-STW)27358-1 Strategisches Management / (DE-627)091393116 / (DE-STW)18029-0 Entrepreneurship (DE-588)7588126-3 s Neue Medien (DE-588)4196910-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Sciarrino, JoAnn Verfasser aut Erscheint auch als Online-Ausgabe, Obook The strategic digital media entrepreneur First edition Hoboken, NJ : Wiley Blackwell, 2019 Online Ressource 111921808X 9781119218081 Erscheint auch als Online-Ausgabe, PDF 978-1-119-21805-0 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-21806-7 DE-601 application/pdf http://www.gbv.de/dms/weimar/toc/1042443149_toc.pdf Inhaltsverzeichnis |
| spellingShingle | Abernathy, Penelope Muse 1951- Sciarrino, JoAnn The strategic digital media entrepreneur Strategisches Management (DE-588)4124261-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)7588126-3 (DE-588)4196910-8 |
| title | The strategic digital media entrepreneur |
| title_auth | The strategic digital media entrepreneur |
| title_exact_search | The strategic digital media entrepreneur |
| title_full | The strategic digital media entrepreneur Penelope Muse Abernathy, JoAnn Sciarrino |
| title_fullStr | The strategic digital media entrepreneur Penelope Muse Abernathy, JoAnn Sciarrino |
| title_full_unstemmed | The strategic digital media entrepreneur Penelope Muse Abernathy, JoAnn Sciarrino |
| title_short | The strategic digital media entrepreneur |
| title_sort | the strategic digital media entrepreneur |
| topic | Strategisches Management (DE-588)4124261-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Strategisches Management Entrepreneurship Neue Medien |
| url | http://www.gbv.de/dms/weimar/toc/1042443149_toc.pdf |
| work_keys_str_mv | AT abernathypenelopemuse thestrategicdigitalmediaentrepreneur AT sciarrinojoann thestrategicdigitalmediaentrepreneur |