Verfügbarkeit: Events :: THWS Bibkatalog

Events: future, trends, perspectives

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Bibliographische Detailangaben
Weitere Verfasser:	Werner, Kim (HerausgeberIn), Ding, Ye (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	München UVK Verlag [2020]
Schriftenreihe:	utb 5253
Schlagworte:	Veranstaltungswirtschaft Event-Marketing Eventmanagement Veranstaltungsmanagement Kongressmanagement Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	366 Seiten Illustrationen, Diagramme
ISBN:	9783825252533

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Datensatz im Suchindex

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adam_text	CONTENTS ACKNOWLEDGEMENTS ............................................................................................... 5 1 KIM WERNER AND YE DING INTRODUCTION ...................................................................................... 21 1.1 EVENTS: FUTURE, TRENDS, PERSPECTIVES ....................................................... 21 1.2 WHAT STUDENTS AND LECTURERS CAN TAKE AWAY FROM THIS BOOK ................. 22 1.3 THE STRUCTURE OF THIS BOOK .........................................................................23 1.4 BIBLIOGRAPHY .................................................................................................. 27 PART A 2 NICOLE BOHMER, KIM WERNER AND IMKE WARGIN FEMALE CAREERS IN THE EVENT INDUSTRY - MYTH, REALITY OR FUTURE VISION? .................................................. 31 2.1 INTRODUCTION .................................................................................................. 31 2.2 THE RELEVANCE OF GENDER DIFFERENCES IN THE EVENT INDUSTRY ...............32 2.2.1 GENDERED PREFERENCES AND GENDER GAP ..................................................... 32 2.2.2 CURRENT GENDER ISSUES IN THE EVENT INDUSTRY ............................................. 34 2.2.3 CURRENT SITUATION OF HORIZONTAL AND VERTICAL SEGREGATION IN THE GERMAN EVENT INDUSTRY ............................................................................... 35 2.2.4 INTERNATIONAL DEVELOPMENTS WITHIN THE INDUSTRY ..................................... 36 2.2.5 CURRENT STATE OF RESEARCH ........................................................... 37 2.3 CURRENT CAREER CONCEPTS ........................................................................... 39 2.4 EVENT CAREERS: DREAM CAREER OR ACCIDENTAL SUCCESS? ........................... 40 2.4.1 METHODOLOGY ................................................................................................. 40 2.4.2 RESULTS .......................................................................................................... 41 2.4.3 DISCUSSION AND IMPLICATIONS ....................................................................... 42 2.4.4 LIMITATIONS AND FUTURE RESEARCH AVENUES .................................................. 44 2.5 CONCLUSIONS AND SUMMARY .................................................... 45 2.6 QUESTIONS ........................................................................................ 46 2.7 FURTHER READINGS ............................. 47 2.8 BIBLIOGRAPHY .................................................................................................47 12 CONTENTS 3 SUSANNE DOPPLER, BURKHARD SCHMIDT AND LIZA FUNKE WORK STRESS OF EVENT MANAGERS .................................................... 51 3.1 INTRODUCTION ................................................................................................... 51 3.2 STRESS IN THE EVENT INDUSTRY .................................................................... 53 3.2.1 DEFINING STRESS .............................................................................................. 53 3.2.2 JOB DEMANDS AND RESOURCES ........................................................................ 56 3.2.3 HEALTH PROBLEMS WITHIN THE JD-R MODEL ................................................. 58 3.3 METHOD ............................................ 59 3.3.1 SAMPLE .......................................................................................................... 59 3.3.2 INTERVIEWS ..................................................................................................... 60 3.4 RESULTS ............................... 60 3.4.1 JOB DEMANDS .................................................................................................60 3.4.2 JOB RESOURCES ................................................................................................62 3.5 SUMMARY ....................................................................................... 63 3.6 QUESTIONS ..................................................................................................... 64 3.7 FURTHER READINGS .......................................................................................... 64 3.8 BIBLIOGRAPHY .................................................................................................. 64 4 HANS-JURGEN GAIDA MARKETING MEETING AND EVENT DESTINATIONS IN DISRUPTIVE TIMES: FUTURE CHALLENGES AND CHANCES ....................................... 69 4.1 INTRODUCTION ............................ 69 4.2 PRELIMINARIES ................................................................................................. 71 4.2.1 ICCA, THE INTERNATIONAL CONGRESS AND CONVENTION ASSOCIATION ..........72 4.2.2 WORLD ECONOMIC FORUM AND GLOBAL POWER CITY INDEX ........................ 73 4.2.3 UNWTO, THE WORLD TOURISM ORGANIZATION .......................................... 74 4.2.4 IATA, THE INTERNATIONAL AIR TRANSPORT ASSOCIATION ............................... 75 4.3 DISRUPTIVE TECHNOLOGIES ............................................................................. 79 4.4 AUGMENTED REALITY AND VIRTUAL REALITY .....................................................80 4.5 SMART CITIES ................................................................................................... 81 4.6 URBAN MOBILITY .......................................... 83 4.7 AVIATION .................................................................................... 87 4.8 SUSTAINABILITY ....................................................... 88 4.9 SUMMARY ................................................................. 89 4.10 QUESTIONS .....................................................................................................92 CONTENTS 13 4.11 FURTHER READINGS 92 4.12 BIBLIOGRAPHY ...................................................92 5 STEFFEN RONFT EVENT PSYCHOLOGY - AN INTERDISCIPLINARY APPROACH . 97 5.1 INTRODUCTION AND DEFINITION ............................... 97 5.2 CHARACTERISTICS OF PSYCHOLOGICAL DISCIPLINES 99 5.2.1 GENERAL PSYCHOLOGY 100 5.2.2 SOCIAL PSYCHOLOGY 100 5.2.3 DIFFERENTIAL PSYCHOLOGY 101 5.2.4 PSYCHOLOGY OF PERCEPTION 101 5.2.5 ENVIRONMENTAL PSYCHOLOGY 101 5.2.6 COGNITIVE PSYCHOLOGY 101 5.2.7 BIOLOGICAL PSYCHOLOGY 102 5.3 GOALS AND EFFECTIVENESS .................................................... 102 5.3.1 ENHANCEMENT OF EFFICIENCY OF LIVE COMMUNICATION 103 5.3.2 SPECIFIC RELEVANCE FOR PROFESSIONAL EVENT MANAGEMENT 103 5.3.3 SPECIFIC RELEVANCE FOR BRAND COMMUNICATION 104 5.3.4 SPECIFIC RELEVANCE FOR TRADE FAIRS 104 5.4 INFLUENCE ON / MANIPULATION OF EVENT PARTICIPANTS 104 5.4.1 GENERAL CONDITIONS 104 5.4.2 EXAMPLES OF PSYCHOLOGICAL MANIPULATION EFFECTS 105 5.4.3 EXAMPLES OF SENSORY MANIPULATING EFFECTS 108 5.5 HISTORY AND PERSPECTIVES 109 5.5.1 DEFINITION AND DEVELOPMENT 109 5.5.2 PROTAGONISTS DEVELOPING EVENT PSYCHOLOGY 110 5.5.3 MULTISENSORY COMMUNICATION AS A LIMITATION OF DIGITAL TRANS FORMATION? 110 5.6 SUMMARY ILL 5.7 QUESTIONS .111 5.8 FURTHER READINGS .................................... ILL 5.9 BIBLIOGRAPHY ........................ 112 14 CONTENTS 6 CHUNLEI WANG AND XINGDAN WANG THEORISING THE EVENT VIEW AS A KIND OF WORLD VIEW ...... 115 6.1 INTRODUCTION ................................................................................................ 115 6.2 LITERATURE REVIEW ................................... 117 6.2.1 SPECIAL EVENTS AND PEOPLE * S EXISTENCE ......................................................118 6.2.2 SPECIAL EVENTS AND LIFE TRANSFORMATION .................................................... 119 6.2.3 SPECIAL EVENTS AND GROUP LIFE .................................................................... 119 6.2.4 SPECIAL EVENTS AND EXPERIENTIAL LEARNING .................................................120 6.3 THE CONSTRUCTION OF THE EVENT VIEW AS A WORLD VIEW .....................120 6.3.1 THE THEORETICAL BASIS ..................................................................................120 6.3.2 THE * EVENT VIEW AS A KIND OF WORLD VIEW * .............................................120 6.3.3 THE CORE OF SPECIAL EVENTS: THE EXPERIENCE AND THE ATTACHED MEANING.. 121 6.3.4 RITUALS AND THE SYMBOEC MEANING OF AN EVENT ......................................122 6.3.5 SPECIAL EVENTS AND THE ACCUMULATION AND INTEGRATION OF COGNITIVE ELEMENTS ......................................................................................................122 6.3.6 THE FOUR-DIMENSIONAL ANALYSIS FRAMEWORK OF * OBJECTIVE-STAKEHOLDER- PROCESS-CHANGE * ......................................................................................... 123 6.4 CONSTRUCTION OF THE * EVENT VIEW * ......................................................... 124 6.5 THE CONNOTATIONS OF THE EVENT VIEW AS A WORLD VIEW ................... 126 6.5.1 EXPERIENCE AND MEANING .......................................................................... 126 6.5.2 SCENE ........................................................................................................... 126 6.5.3 RITUALS .................................................................................... 128 6.5.4 MIXED OBJECTIVES ........................................................................................ 129 6.5.5 MULTIPLE STAKEHOLDERS ................................................................................ 129 6.5.6 THE WHOLE PROCESS .....................................................................................130 6.5.7 RECONSTRUCTION ...........................................................................................130 6.6 THEORETICAL AND PRACTICAL IMPLICATIONS ................................................. 131 6.7 SUMMARY .............................. 132 6.8 QUESTIONS ............................................................ 133 6.9 FURTHER READINGS ............................................................... 133 6.10 BIBLIOGRAPHY ................................................................................................ 133 7 HELMUT SCHWAGERMANN CHINA OUTBOUND EVENTS - A CHALLENGE FOR EUROPEAN MICE DESTINATIONS ....................... 137 7.1 INTRODUCTION .............................................................................................. 137 7.2 THE CHINA OUTBOUND EVENT MODEL (COEM) .............................. 139 CONTENTS 15 7.3 CLASSIFICATION OF THE DRIVING FACTORS ......................................... 141 7.4 OUR STUDIES ON THE CHINESE OUTBOUND EVENTS MARKET ...................... 143 7.4.1 QUANTITATIVE ONLINE STUDY WITH ICCA MEMBERS (2013) ........................ 143 7.4.2 QUALITATIVE STUDY WITH CHINESE EVENT PLANNERS (2016/17) ................... 143 7.5 OTHER STUDIES ................................................................ 144 7.5.1 ICCA STATISTICS ............................................................................................ 145 7.5.2 CHINA MEETING STATISTICAL ANALYSIS REPORT .............................................. 145 7.5.3 OTHER CHINA MICE-RELATED STUDIES ......................................................... 145 7.5.4 CHINESE OUTBOUND TOURIST (CITY) CONSUMPTION (WTCF) ....................... 146 7.5.5 THE COMPETITIVE INDEX FOR INTERNATIONAL CONVENTION DESTINATION.... 146 7.5.6 NATION BRAND INDEX .................................................................................. 147 7.5.7 KEY INSIGHTS FROM ALL STUDIES .................................................................... 147 7.6 STRATEGIES FOR DESTINATIONS .................................................................... 148 7.7 CASE STUDY BERLIN: DEVELOPING A CHINA STRATEGY .................................. 149 7.7.1 THE START ..................................................................................................... 149 7.7.2 ANALYSIS OF SINO-GERMAN AND SINO-BERLIN RELATIONS .............................150 7.7.3 MARKETING AND SERVICE QUALITY GOALS FOR THE WORKSHOPS .......................150 7.7.4 SWOT ANALYSIS FOR CHINESE EVENT ACTIVITIES .......................................... 151 7.7.5 CHINA COMPETENCE FOR A MICE DESTINATION ........................................... 152 7.7.6 POTENTIAL AND NEEDS ANALYSIS OF THE BERLIN MICE INDUSTRY ................... 153 7.7.7 CHINA CERTIFICATION FOR DESTINATIONS .........................................................154 7.7.8 CHINA MICE COMPETENCE WORKSHOPS .................................................... 154 7.8 SUMMARY AND OUTLOOK. ..................................... . .............. 156 7.9 QUESTIONS ................................................................................................. 156 7.10 FURTHER READINGS .......................... 157 7.11 BIBLIOGRAPHY ............................................................................................... 157 8 MARKUS GROBE OPHOFF, KAI-MICHAEL GRIESE AND KIM WERNER EVENT ORGANISATIONS AT THE INTERFACE BETWEEN SUSTAINABILITY AND DIGITALISATION ................................................ 161 8.1 INTRODUCTION ......................................................... 161 8.2 THE LEVEL OF SUSTAINABILITY ............................................. ....163 8.2.1 SUSTAINABLE EVENT POLICIES ......................................................................... 163 8.2.2 IMPLEMENTING SUSTAINABLE EVENT POECIES ................................................ 166 8.2.3 SUSTAINABLE EVENT STANDARDS ...................................................................... 167 8.3 THE LEVEL OF DIGITAHSATION ................... 171 16 CONTENTS 8.3.1 TREND STUDIES 1 ....... 172 8.3.2 BUSINESS INDEX DIGITAL .............................................................................. 173 8.3.3 LEVEL OF DIGITAL TRANSFORMATION ................................................................ 174 8.4 THE LEVEL OF SUSTAINABILITY AND DIGITALISATION ........................................ 175 8.5 CASE STUDY: THE DARMSTADTIUM, A SUSTAINABLE CONVENTION CENTRE IN GERMANY ...................................................................................................... 178 8.6 SUMMARY AND OUTLOOK ............................................................................. 181 8.7 QUESTIONS ..................................................................................................182 8.8 FURTHER READINGS..... ................................................................................... 182 8.9 BIBLIOGRAPHY ........................................................................................... 182 9 HUI HUANG AND HANZHI ZHANG FESTIVALS AND NEW RETAIL : A CASE STUDY OF THE DOUBLE 11 SHOPPING FESTIVAL IN CHINA ................................... 189 9.1 INTRODUCTION ................................................................................................ 189 9.2 THE * DOUBLE 11 * SHOPPING FESTIVAL ............................... 190 9.3 BACKGROUND OF ONLINE SHOPPING IN CHINA ............................................190 9.4 THE TRANSFORMATION FROM * SINGLES DAY* TO * SHOPPING FESTIVAL * .....192 9.4.1 THE EVOLUTION OF THE * DOUBLE 11 * CHINESE ONLINE SHOPPING FESTIVAL ........................................................................................................192 9.4.2 DIVERSIFICATION OF PARTICIPANTS ............................................ . ....................192 9.4.3 * DOUBLE 11 * BECOMES * GLOBAL CARNIVAL * ............................................. 193 9.5 * DOUBLE 11 * AS A * FESTIVAL * : REAL OR FALSE? ...........................................194 9.5.1 RESEARCH DESIGN .......................................................................................... 194 9.5.2 DEMOGRAPHIC DATA ..................................................................................... 194 9.5.3 ADVANCE PREPARATION ...................................... 194 9.5.4 HIGH POPULARITY AND DEGREE OF ATTENTION ................................................ 195 9.5.5 ATTITUDES AND FEELINGS TOWARDS * DOUBLE 11 * ........................................... 196 9.6 CONCLUSION .............................................................................................. 197 9.7 QUESTIONS .................................................................................................. 198 9.8 FURTHER READINGS ........................................................................................ 198 9.9 BIBLIOGRAPHY .............................................................................................. 198 CONTENTS 17 10 KIM WERNER, CHRISTINA BOSSE AND KAI-MICHAEL GRIESE SLOW EVENTS: ASSESSING THE POTENTIAL FOR THE EVENT INDUSTRY OF THE FUTURE ................................................................................... 201 10.1 INTRODUCTION ............................................................................................... 201 10.2 CONTEXT AND BACKGROUND: THE SLOW MOVEMENT .................................. 202 10.3 LITERATURE REVIEW ................................. 203 10.3.1 SLOW FOOD .................................................................................................. 204 10.3.2 SLOW TRAVEL AND TOURISM ......................................................................... 204 10.3.3 SLOW CITIES .................................................................................................. 206 10.3.4 SLOW EVENTS ............................................................................................... 207 10.4 CHARACTERISTICS OF SLOW EVENTS ............... 207 10.5 SLOW EVENTS: THE CASE OF BAD ESSEN..... ................................................ 209 10.5.1 BAD ESSEN .................................................................................................. 209 10.5.2 THE HISTORICAL MARKET: A SLOW EVENT IN BAD ESSEN ............................ 210 10.6 SLOW EVENTS AND THEIR POTENTIAL AS A MARKETING TOOL .......................... 212 10.7 SUMMARY .................................................................................................... 212 10.8 QUESTIONS ................................................................................................... 213 10.9 FURTHER READINGS .................... 213 10.10 BIBLIOGRAPHY ............................................................................................... 213 PARTB 11 ALIOSHA ALEXANDROV AND KAI-MICHAEL GRIESE VALUE CO-CREATION AND THE IMPACT ON MARKETING AND EVENT MANAGEMENT CURRICULA ................................................................. 219 11.1 INTRODUCTION .............................................................................................. 219 11.2 THE MARKETING MIX PARADIGM: A REVIEW .............................................. 220 11.3 VALUE CO-CREATION AS THE CORNERSTONE OF THE SERVICE-DOMINANT LOGIC ............................................... 222 11.3.1 OVERVIEW: AXIOMS AND FOUNDATIONAL PREMISES ..................................... 222 11.3.2 VALUE AND VALUE CO-CREATION .................................................................... 223 11.3.3 LEVELS OF VALUE CO-CREATION ............................ 224 11.4 THE FUTURE OF MARKETING AND EVENT MANAGEMENT CURRICULA ............. 226 11.5 SUMMARY ................ 229 11.6 QUESTIONS ................................................................................................... 230 18 CONTENTS 11.7 FURTHER READINGS ..................................................... 230 11.8 BIBLIOGRAPHY .............................................................................................. 230 12 XING LAN AND YI DING COOPERATIVE TRANSNATIONAL EVENT MANAGEMENT EDUCATION: A CASE STUDY OF INTERNATIONAL EVENT MANAGEMENT SHANGHAI (IEMS) ............................................................................................... 235 12.1 INTRODUCTION ............................................................................................... 235 12.2 THE CORE COMPETENCES OF SINO-FOREIGN COOPERATIVE EDUCATION ........ 236 12.2.1 DIFFERENTIATION AND ANALYSIS OF CONCEPTS RELATED TO CORE COMPETENCE OF UNIVERSITIES ............................................................................................ 236 12.2.2 THE CORE RESOURCES AND CORE COMPETENCES OF SINO-FOREIGN COOPERA TIVE EDUCATION 237 12.2.3 THE IMPORTANCE OF OPTIMISED INTERACTION FOR THE FORMATION OF THE CORE COMPETENCES OF SINO-FOREIGN COOPERATIVE EDUCATION .................. 238 12.3 CASE STUDY: THE PRACTICE OF OPTIMISED INTERACTION AT INTERNATIONAL EVENT MANAGEMENT SHANGHAI (IEMS) ................................................... 239 12.3.1 POSITIONING SINO-GERMAN COOPERATION ................................................... 240 12.3.2 INTEGRATION, TRANSFORMATION AND INNOVATION OF HIGH-QUALITY RESOUR CES BETWEEN CHINA AND GERMANY .............................................. 241 12.3.3 THE OPTIMISED INTERACTION BETWEEN THE COOPERATIVE UNIVERSITIES ......... 242 12.3.4 FEEDBACK ON, EVALUATION OF AND ADJUSTMENT OF THE COOPERATION ......... 244 12.4 SUMMARY .................................................................................................... 244 12.5 QUESTIONS ..................................................................... ...245 12.6 FURTHER READINGS .............................. 245 12.7 BIBLIOGRAPHY ................................................. 245 13 MATTHEUS LOUW AND THOMAS TEMME ENHANCING STUDENT LEARNING IN EVENT MANAGEMENT: STUDENT PERCEPTIONS OF A BUSINESS SIMULATION GAME ............ 247 13.1 INTRODUCTION ............................................................................................... 247 13.2 HISTORICAL DEVELOPMENT AND BASIC PRINCIPLES OF BUSINESS GAMES ...... 248 13.3 ORGANISATIONAL ASPECTS OF THE BUSINESS GAME ............................. 250 13.4 PROBLEM INVESTIGATION AND RESEARCH OBJECTIVES .................................. 252 13.5 RESEARCH METHOD .......................................................................... 252 13.6 DESCRIPTION OF THE PARTICIPANTS .................. 253 13.7 FINDINGS ...................................................................................................... 255 CONTENTS 19 13.7.1 CATEGORY 1: PERSONAL DEVELOPMENT .......................................................... 255 13.7.2 CATEGORY 2: COURSE UNDERSTANDING .......................................................... 262 13.7.3 CATEGORY 3: BUSINESS SIMULATION EXPERIENCE .......................................... 264 13.8 RECOMMENDATIONS AND CONCLUSION ..................... 268 13.9 QUESTIONS ............................... 269 13.10 FURTHER READINGS ....................................... 270 13.11 BIBLIOGRAPHY.... ........................................................................ 270 14 YE DING, LI ZHANG AND CHUNLEI WANG INNOVATION AND ENTREPRENEURSHIP EDUCATION IN EVENT MANAGE MENT: CASE STUDIES FROM CHINESE UNIVERSITIES ........................ 271 14.1 INTRODUCTION ............................................................................................... 271 14.2 INNOVATION, ENTREPRENEURSHIP AND TALENT CULTIVATION IN UNIVERSITIES.. 273 14.2.1 WHAT IS ENTREPRENEURSHIP AND INNOVATION? .......................................... 273 14.2.2 CAN ENTREPRENEURSHIP BE TAUGHT? ............................................................. 274 14.2.3 ENTREPRENEURSHIP EDUCATION AND INNOVATIVE TALENT TRAINING ................ 274 14.3 DEVELOPMENT OF INNOVATION AND ENTREPRENEURSHIP EDUCATION IN THE WORLD ........................................................................................... 276 14.3.1 ENTREPRENEURSHIP EDUCATION IN THE WORLD .............................................. 276 14.3.2 INNOVATION AND ENTREPRENEURSHIP EDUCATION IN CHINA .........................277 14.4 DEVELOPMENT MODES OF INNOVATION AND ENTREPRENEURSHIP EDUCA TION IN CHINA ................................................................................. 281 14.4.1 MODES OF INNOVATION AND ENTREPRENEURSHIP EDUCATION IN CHINESE UNIVERSITIES ................................................................................................. 281 14.4.2 THE INNOVATION AND ENTREPRENEURSHIP EDUCATION MODES OF EVENT MANAGEMENT PROGRAMMES ....................................................................... 284 14.5 CASE STUDY: INTERNATIONAL EVENT MANAGEMENT SHANGHAI (IEMS) .......285 14.5.1 OPTIMISING THE CURRICULUM ...................................................................... 285 14.5.2 PRACTICAL TEACHING ACTIVITIES ......................................................................287 14.5.3 PRACTICE PLATFORM: INNOVATION AND ENTREPRENEURSHIP, SCHOOL-ENTER PRISE COOPERATION AND INTERNATIONAL EXCHANGE 288 14.5.4 ACHIEVEMENTS ............................................................................................ 289 14.6 SUMMARY ............................................................................ . ...................... 291 14.7 QUESTIONS .................................................................... 292 14.8 FURTHER READINGS .......................................... 292 14.9 BIBLIOGRAPHY.. ................................................... 292 20 CONTENTS 15 GERNOT GEHRKE RESEARCHING THE FUTURE OF EVENT EDUCATION ............................ 295 15.1 INTRODUCTION ................................................................................................ 295 15.2 BACKGROUND AND LITERATURE ...................................................................... 296 15.2.1 FORESEEING THE FUTURE OF THE EVENT INDUSTRY? ......................................... 297 15.2.2 (EVENT INDUSTRY) TRENDS THAT HAVE AN IMPACT? ........................................ 298 15.2.3 FORESEEING THE FUTURE OF EVENT EDUCATION? ............................................. 300 15.3 METHODS AND METHODOLOGY ..................................................................... 301 15.4 RESULTS AND DISCUSSION ............................................................................ 302 15.5 SUMMARY .................................................................................................... 307 15.6 QUESTIONS .................................................................................................... 307 15.7 FURTHER READINGS ........................................................................................ 307 15.8 BIBLIOGRAPHY. .............................................................................................. 308 APPENDIX: FURTHER REFERENCES CONCERNING PSYCHOLOGICAL EFFECTS AND PHENOMENA (CHAPTER 5, STEFFEN RONFT) ................................. 311 INDEX .................................................................................................................... 363
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genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV045898100
illustrated	Illustrated
indexdate	2024-07-10T08:29:45Z
institution	BVB
institution_GND	(DE-588)5161273-2
isbn	9783825252533
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031280978
oclc_num	1264222575
open_access_boolean
owner	DE-1102 DE-20 DE-703 DE-859 DE-1050 DE-739
owner_facet	DE-1102 DE-20 DE-703 DE-859 DE-1050 DE-739
physical	366 Seiten Illustrationen, Diagramme
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	UVK Verlag
record_format	marc
series2	utb
spelling	Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.) München UVK Verlag [2020] 366 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier utb 5253 Veranstaltungswirtschaft (DE-588)1037489721 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Eventmanagement Veranstaltungsmanagement Kongressmanagement (DE-588)4143413-4 Aufsatzsammlung gnd-content Event-Marketing (DE-588)4335461-0 s DE-604 Veranstaltungswirtschaft (DE-588)1037489721 s Werner, Kim (DE-588)1215862083 edt Ding, Ye (DE-588)139614826 edt Uni-Taschenbücher GmbH (DE-588)5161273-2 pbl Erscheint auch als Online-Ausgabe 9783838552538 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031280978&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Events future, trends, perspectives Veranstaltungswirtschaft (DE-588)1037489721 gnd Event-Marketing (DE-588)4335461-0 gnd
subject_GND	(DE-588)1037489721 (DE-588)4335461-0 (DE-588)4143413-4
title	Events future, trends, perspectives
title_auth	Events future, trends, perspectives
title_exact_search	Events future, trends, perspectives
title_full	Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.)
title_fullStr	Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.)
title_full_unstemmed	Events future, trends, perspectives Kim Werner, Ye Ding (Eds./Hg.)
title_short	Events
title_sort	events future trends perspectives
title_sub	future, trends, perspectives
topic	Veranstaltungswirtschaft (DE-588)1037489721 gnd Event-Marketing (DE-588)4335461-0 gnd
topic_facet	Veranstaltungswirtschaft Event-Marketing Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031280978&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT wernerkim eventsfuturetrendsperspectives AT dingye eventsfuturetrendsperspectives AT unitaschenbuchergmbh eventsfuturetrendsperspectives

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