Intentional marketing: a practical guide for librarians
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2018]
|
| Schriftenreihe: | Practical guides for librarians
no. 51 |
| Schlagworte: | |
| Zusammenfassung: | "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"... |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xviii, 169 Seiten Illustrationen, Diagramme |
| ISBN: | 9781538108482 |
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| id | DE-604.BV045898096 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:29:45Z |
| institution | BVB |
| isbn | 9781538108482 |
| language | English |
| lccn | 018010490 |
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| physical | xviii, 169 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| series | Practical guides for librarians |
| series2 | Practical guides for librarians |
| spelling | Ottolenghi, Carol 1959- Verfasser aut Intentional marketing a practical guide for librarians Carol Ottolenghi Lanham ; Boulder ; New York ; London Rowman & Littlefield [2018] xviii, 169 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Practical guides for librarians no. 51 Includes bibliographical references "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"... Libraries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothekar (DE-588)4145258-6 gnd rswk-swf Bibliothekar (DE-588)4145258-6 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Online-Ausgabe 978-1-5381-0849-9 Practical guides for librarians no. 51 (DE-604)BV042064266 51 |
| spellingShingle | Ottolenghi, Carol 1959- Intentional marketing a practical guide for librarians Practical guides for librarians Libraries Marketing Marketing (DE-588)4037589-4 gnd Bibliothekar (DE-588)4145258-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4145258-6 |
| title | Intentional marketing a practical guide for librarians |
| title_auth | Intentional marketing a practical guide for librarians |
| title_exact_search | Intentional marketing a practical guide for librarians |
| title_full | Intentional marketing a practical guide for librarians Carol Ottolenghi |
| title_fullStr | Intentional marketing a practical guide for librarians Carol Ottolenghi |
| title_full_unstemmed | Intentional marketing a practical guide for librarians Carol Ottolenghi |
| title_short | Intentional marketing |
| title_sort | intentional marketing a practical guide for librarians |
| title_sub | a practical guide for librarians |
| topic | Libraries Marketing Marketing (DE-588)4037589-4 gnd Bibliothekar (DE-588)4145258-6 gnd |
| topic_facet | Libraries Marketing Marketing Bibliothekar |
| volume_link | (DE-604)BV042064266 |
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